The cliché question goes, if you didn’t post a pic on social media from a place you visited, were you really there? The equivalent in the world of gadgetry is, if a new product wasn’t launched at CES, was it really launched?
Obviously there are other shows and events that are perfectly adequate for launches, but CES is the one that defines the high-tech year. Hosted in Las Vegas in the second week of January every year, it provides the onramp into the public mind for the next generation of TV, automotive and health technology, among many others.
Those three categories have helped redefine the event in recent years.
Starting with TV, the big names like Samsung, LG, Panasonic and Hisense use CES as a showcase for both their next generation of display technology and the next family of acronyms they use to try to capture mindshare. This year, expect them to jostle with the likes of TCL, Skyworth, Sharp and Sony for attention. Most of them will host press conferences on Sunday and Monday, 6 and 7 January.
Click here for a preview of automotive and health technology at CES.