Samsung Electronics has lifted the lid on its premium line-up of QLED TVs and The Frame, a new concept in TV, at a global TV launch event in Paris.
The Frame is an ultra-thin screen that lies flush against the wall and looks like a picture frame hanging on a wall when Art Mode is on, displaying custom-designed digital art pieces.
Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and visual experience.
“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivalled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art style, smart features, and picture quality, our 2017 lineup is truly ushering in a new era for television.”
The latest QLED TVs address three key consumer paint points through solutions known as Q Picture, Q Smart and Q Style. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV, The Frame.
Samsung provided the following information:
The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume – the highest on the market today.
In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of color.
Samsung’s Smart Hub has been expanded to offer an even more intuitive and unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy their personalized Smart Hub.
Additionally, the TV Plus service offers the easiest and fastest way to find, purchase and watch the latest 4K films and entertainment. The new Music service also allows for easy searching and identification of songs heard in the background of TV shows and films.
The new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.
Samsung has also introduced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever before, with a 15-minute installation process. For those who do not wish to mount their TV onto the wall, there is also a range of stylish Samsung TV stands. Designed like an easel, the Studio Stand is an ideal accompaniment for any artist-inspired living space, and with the Gravity Stand, the TV can be rotated easily and allows for optimal viewing at any angle.
The Frame: A new way to look at TV
Samsung announced more details surrounding its newest innovation, The Frame. Teased at CES 2017, The Frame was curated with an artful approach meant to elevate any room or viewing environment.
The Frame looks like a picture frame hanging on a wall when Art Mode is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. It has more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, and drawing. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.
The Frame is outfitted with Samsung’s new Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere, because it can blend seamlessly into any living space without unsightly cables or wires.
“If there is one thing that has made Samsung the company that it is today, then it is our ongoing focus on innovation. Our position as a leading global electronics company is a direct result of our commitment in research and technological breakthroughs. This has not come about by chance,” says Mike van Lier, Director Consumer Electronics at Samsung South Africa.
The units will be available from mid May 2017 at selected Samsung Brand Stores and leading retailers at the following recommended retail prices (RRP):
65”: R65, 000.00
75”: R140, 000.00
88”: R400, 000.00