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CES: LG throws a curve ball

Even as Samsung claimed leadership in TV technology at CES in Las Vegas with the world’s first curved UHD screen, LG was unveiling the world’s first Flexible OLED TV – a screen that can change its curve.

LG Electronics (LG) this week took the cover off the world’s first Flexible OLED TV at the 2014 International Consumer Electronics Show (CES) in Las Vegas. The curved TV unit allows viewers to control the angle of curvature for an optimal viewing experience.

‚”LG’s Flexible OLED TV is a product that has to be seen to be believed, because it defies description,‚” said HH (Hyun-hwoi) Ha, President and CEO of LG’s Home Entertainment Company. ‚”What curved is to flat, flexible is to curved. LG continues to lead the evolution of televisions into the next generation.‚”

What separates LG’s Flexible OLED TV from every other TV set is that the curvature of the display can be altered using the TV remote to suit the viewer’s preference. The range of curvature was determined by taking into account key factors that affect the viewing experience, such as screen size and viewing distance. Since viewers can adjust the curvature, they can enjoy the best TV viewing experience, tailored to their tastes, every time.

The 77″ Flexible OLED TV has been subject to tens of thousands of hours of tests to ensure the reliability and durability of its display.

With the introduction of the Flexible OLED TV, LG now has achieved a major grand slam, having introduced its share of world firsts in the OLED TV space — flat, curved and now flexible.

The new units is on display at the LG booth at CES 2014 until Friday, 10 January.

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