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CES 2012: Crayola goes deeper into digital play

Griffin Technology and Crayola have announced a new line up of kid-friendly apps and mobile accessories at this year’s Consumer Electronics Show.
“With these new products kidsncan enjoy taking photos, listening to music and using their iOS devices in antotally new and colorful way,” said Mark Rowan, President of GriffinnTechnology. “Making technology fun and accessible for children is both excitingnand rewarding; we look forward to a continued collaboration with Crayola inn2012 to bring kid-friendly creative experiences to the digital world.”nnnn“Our successful Crayola ColorStudio HD launchnlast year made it clear that kids want more Crayola experiences on theirndigital devices,” said Warren Schorr, Crayola Vice President, Licensing. n“We’re excited about the new lineup we’ve brought to life with Griffin and thenmany ways kids can bring their originality to life by customizing Crayolanaccessories and creating with new apps.”nnnnCrayola MyPhones lead the 2012 lineup, availablenin two styles: earbuds and headphones. Both styles have built-innvolume-limiting circuitry that keeps the sound pressure down to levelsnrecommended safe for young ears.

Crayola MyPhones Earbuds comenin a range of bright colours all bearing Crayola’s iconic design. Each set ofnearbuds comes with its own carrying case shaped like a Crayola crayon, thatnopens to reveal the earbuds and 3 sizes of soft silicone ear cushions, sizednjust right to fit kids’ ears. Crayola MyPhones Earbuds will be available thisnspring in purple pizzazz, cotton candy, caribbean green and blue berry forn$14.99.

Kid-friendly and durable,nCrayola MyPhones Headphones are designed to fit over the ears, so nothing entersnthe ear canal. Each set of headphones comes with stickers and Crayola markersnso children can customize their headphones and make them unique andnpersonalized. Crayola MyPhones Headphones will be available this spring in twoncolour combinations, pink/purple and blue/green, for $24.99.nnnnNew Crayola-inspired colouring apps keep youngnartists entertained for hours. Crayola Lights, Camera, Colour! HD turns photosntaken on an iOS device into personalized digital colouring pages starring yournyoung artist. Snap a photo or grab one you’ve already taken, and Lights,nCamera, Colour! HD drains the colour from the picture and morphs into a colouringnpage. Decorate the personalized colouring page digitally with stickers,nsimulated strokes of Crayola crayons, coloured pencils and markers.

All artwork from CrayolanLights, Camera, Colour! HD and Crayola Silly Face Swaps HD can be saved to angallery, e-mailed, uploaded to Facebook, or printed out. Crayola Lights,nCamera, Colour! HD is now available on the iTunes App Store for $1.99. A free lite version is available, as well. Look for Crayola Silly Face Swaps innthe iTunes App Store this Spring.nnnnCrayola Case Creator is a unique combination ofnprotective case and app to give you everything needed to create a one-of-a-kindncase for iPhone or iPod touch. Let your imagination soar in the free Case Creatornapp by decorting a photo with digital stickers, or free-draw in Doodle modenusing built-in crayons, paints and pens. Once you’re done, print your creationnon the included case inserts. They’re perfectly sized to slide into the clearnplastic shell to protect your artwork and iOS device. Crayola Case Creator appnand case with inserts will be available for $29.99 this Spring.

The line also includes twonadditional ways to showcase your colourful creations and protect your iPodntouch at the same time with new Crayola cases: Colour Clickers and CrayonnClassics. nnnnCrayola Colour Clickers, $24.99, gives you 28ninterchangeable colour stripes that snap onto a polycarbonate shell to creatennew colour combinations every day.

The Crayola Crayon Classicsncases for iPod touch look just like the familiar, beloved Crayola crayonnwrapper, and protect your iPod touch in a variety of colorus: purple pizazz,ncotton candy, caribbean green, and blue berry, priced at just $24.99.

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