If big data seems to be something remote, think again: it’s becoming a big part of your health picture, writes ARTHUR GOLDSTUCK.
It’s no surprise that the health industry has taken so strongly to fitness tracking devices: every day, these gadgets stream information on a level that previously was only possible from a medical checkup – which takes place only once a year, if at all.
When Microsoft entered the crowded fitness tracker market with its Band device 18 months ago, the big news wasn’t in the device itself. The real story was the launch of Microsoft Health, a wellness tracking platform powered by cloud computing. It wasn’t a first, but the entry of the software giant into an area where the early running seemed to be made by Google Fit and Apple Health was deeply significant.
For one thing, it meant that health tracking was now a priority for a company focused both on leveraging the cloud and making sense of Big Data – the ability to turn massive volumes of information into business intelligence.
It also meant that, regardless of the success of the Band, the platform would evolve to take advantage of the intensifying stream of health data being pumped out by millions of other wearable devices. For now, that market is dominated by Fitbit, Apple Watch, Garmin, Samsung Gear and Jawbone UP. However, a strong push from Chinese manufacturers like Lenovo, Xiaomi and Huawei is likely to change the early shape of the industry.
Even in South Africa, fitness bands or activity trackers are beginning to graduate from fad to trend to mainstream. The local market is led by Fitbit, which at one stage threatened to become the generic name for activity trackers globally. In an interview last year, US president Barack Obama said he was planning to get a Fitbit – but appeared to be talking about the category rather than the brand. He suggested he might consider an Apple Watch.
In the USA, Fitbit sells two-thirds of all activity trackers. For wearables in general, including smart watches, its share drops below half, but it still leads the market. In South Africa, it helped that it was endorsed by Discovery Health, which gave members of the Vitality wellness programme bonus points for using the device. Discovery did the same for brands like Garmin, Nike, Fitbug, Jawbone, Polar and Adidas.
In the near future, it is likely that medical insurance companies will plug into the devices as well as the platforms. Since Microsoft Health also acts as a hub for data from other monitoring platforms, like MapMyFitness, MyFitnessPal and RunKeeper, there is little reason it can’t become a catch-all health data aggregator.
Combine this kind of functionality with information collected by health practitioners – including nutritional assessments and medical check-ups – and it becomes possible to make precise connections between behaviour and health. The significance of the role of big data here is that recommendations can then be made across large populations as well as for specific individuals.
Right now, many individuals who are committed to healthy living depend heavily on health magazines that offer glib and generalised advice as silver bullets, when in fact this represents a scattergun approach. In the near future, big health data will mean that every individual will potentially have access to highly personalised diagnostics and advice.
There will be many pitfalls along this path, such as “wrist spam”, when too much data is offered, and false alerts, when people are for example wrongly warned of impending heart attacks. Privacy will become an increasing challenge, and laws will probably be passed to dictate what information health and life insurance companies may collect, how it must be stored, and how they can use that information to weight insurance premiums.
The biggest threat of all, however, is likely to be security: in the same way many hackers now make a living from stealing financial data, many will in future try to harvest health and activity data for sale to the highest bidders.
The stakes are high, with massive benefits for the main stakeholders: individuals managing their own health destinies; cloud computing companies hosting the data; practitioners providing scientifically tailored care; researchers getting the most accurate insights yet from trials; and insurance companies requiring interventions when anomalies appear. For each of these, it’s the small insights lurking in the big data that will make all the difference.
There will be many not-so-obvious stakeholders too, in particular the companies that manufacture wearable monitoring devices. Knowing what makes the biggest difference in big data will aslo depend increasingly on these small increments in data that each of us is streaming into our devices, and from there into the world.
Huge appetite for foldable phones – when prices fall
Samsung, Huawei and Motorola have all shown their cards, but consumers are concerned about durability, size, and enhanced use cases, according to Strategy Analytics
Foldable devices are a long-awaited disrupter in the smartphone market, exciting leading-edge early adopters keen for a bold new type of device. But the acceptance of foldable devices by mainstream segments will depend on the extent to which the current barriers to adoption are addressed.
Major brands have been throwing their foldable bets into the hat to see what the market wants from a foldable, namely how big the screens should be and how the devices should fold. Samsung and Huawei have both designed devices that unfold from smartphones to tablets, each with their own method of how the devices go about folding. Motorola has recently designed a smartphone that folds in half, and it resembles a flip phone.
Assessing consumer desire for foldable smartphones, a new report from the User Experience Strategies group at Strategy Analytics has found that the perceived value of the foldable form does not outweigh the added cost.
Key report findings include:
- The idea of having a larger-displayed smartphone in a portable size is perceived as valuable to the vast majority of consumers in the UK and the US. But, willingness to pay extra for a foldable device does not align with the desire to purchase one. Manufacturers must understand that there will be low sell-through until costs come down.
- But as the acceptance for traditional smartphone display sizes continues to increase, so does the imposed friction of trying to use them one-handed. Unless a foldable phone has a wider folded state, entering text when closed is too cumbersome, forcing users to utilize two hands to enter text, when in the opened state.
- Use cases need to be adequately demonstrated for consumers to fully understand and appreciate the potential for a foldable phone, though their priorities seemed fixed on promoting ‘two devices in one’ equaling a better video viewing experience. Identification and promotion of meaningful new use cases will be vital to success.
Christopher Dodge, Associate Director, UXIP and report author said: “As multitasking will look to be a core selling point for foldable phones, it is imperative that the execution be simplified and intuitive. Our data suggests there are a lot of uncertainties that come with foldable phone ownership, stemming mainly from concerns with durability and size, in addition to concerns over enhanced use cases.
“But our data also shows that when the consumers are able to use a foldable phone in hand, there is a solid reduction of doubt and concern about the concept. This means that the in-store experience may more important than ever in driving awareness, capabilities, and potential use cases.”
Said Paul Brown, Director, UXIP: “The big question is whether the perceived value will outweigh the added cost; and the initial response from consumers is ‘no.’ The ability for foldable displays to resolve real consumer pain-points is, in our view critical to whether these devices will become a niche segment of the smartphone market or the dominant form-factor of the future. Until costs come down, these devices will not take off.”
Huawei puts $1-bn into local developer programme
Huawei Mobile Services (HMS) South Africa has announced the launch of a local Developer Programme called Shining-Star. Huawei announced an investment of $1-billion in support of this programme across global markets, of which South Africa forms part.
‘‘HMS already has more than 570 million global users, including more than 15 million in Africa, with our business covering more than 170 countries,’’ says Likun Zhao, vice president of Huawei Consumer Business Group for Middle East and Africa. “We provide a trusted, device-centric and inter-connected eco-system that improves the user experience, helping them to discover quality content while ensuring security and privacy.”
The developer programme, announced at AfricaCom in Cape Town last week, is the first of its kind in South Africa. Huawei says it “will provide an encompassing eco-system that aims to encourage local developer innovation and support, while Huawei’s AppGallery provides a platform for developers to showcase and publish their apps”.
The platform offers open e-point access and intelligent global distribution for all apps, ranging from smart home, gaming and music to education and health-related apps.
The Shining-Star Programme has been successfully implemented in Malaysia, which has the highest number of Huawei users relative to other smartphone brands in this country. Like Malaysia, South Africa has a considerable number of Huawei users.
Shining-Star will focus on assisting local app developers who face challenges like lack of funding for app eco-systems, testing, and monetisation of their apps. South African developers particularly struggle to market their games and find investors.
“We are committed to working on empowering local app developers by offering them some much-needed infrastructure, guidance, skills and support to grow local talent,” said Zhao. “Our focus is to provide an open platform for developers that they can use to launch and market their apps, as well as give them extensive support in the form of technical development, testing, and legal and marketing tools.”
Huawei HMS Core is a hub with tools like the Account Kit, which enables users to access developers’ apps using Huawei IDs; Game Service, which enables game development; Location Kit, which provides developers with hybrid locations; Drive Kit, a data storage and management solution; and Map Kit, which offers customisation of map formats to developers.
In addition to these developer-specific tools, the Huawei HMS Core hub has growth enablers like the Push Kit and an Analytics Kit, which enable, respectively, the sending of messages and analysis of user behaviour. An Ad Kit and In-App Purchases Kit are also available, so developers can earn income from their apps. Key resources such as API reference, development guides and sample code assist are also part of the programme.
At present, more than 50,000 apps are connected to HMS Core worldwide.
* App developers with a completed app can visit https://developer.huawei.com/consumer/en/, or contact the Huawei SA Business Development team on firstname.lastname@example.org to find out how Huawei can support them.