If big data seems to be something remote, think again: it’s becoming a big part of your health picture, writes ARTHUR GOLDSTUCK.
It’s no surprise that the health industry has taken so strongly to fitness tracking devices: every day, these gadgets stream information on a level that previously was only possible from a medical checkup – which takes place only once a year, if at all.
When Microsoft entered the crowded fitness tracker market with its Band device 18 months ago, the big news wasn’t in the device itself. The real story was the launch of Microsoft Health, a wellness tracking platform powered by cloud computing. It wasn’t a first, but the entry of the software giant into an area where the early running seemed to be made by Google Fit and Apple Health was deeply significant.
For one thing, it meant that health tracking was now a priority for a company focused both on leveraging the cloud and making sense of Big Data – the ability to turn massive volumes of information into business intelligence.
It also meant that, regardless of the success of the Band, the platform would evolve to take advantage of the intensifying stream of health data being pumped out by millions of other wearable devices. For now, that market is dominated by Fitbit, Apple Watch, Garmin, Samsung Gear and Jawbone UP. However, a strong push from Chinese manufacturers like Lenovo, Xiaomi and Huawei is likely to change the early shape of the industry.
Even in South Africa, fitness bands or activity trackers are beginning to graduate from fad to trend to mainstream. The local market is led by Fitbit, which at one stage threatened to become the generic name for activity trackers globally. In an interview last year, US president Barack Obama said he was planning to get a Fitbit – but appeared to be talking about the category rather than the brand. He suggested he might consider an Apple Watch.
In the USA, Fitbit sells two-thirds of all activity trackers. For wearables in general, including smart watches, its share drops below half, but it still leads the market. In South Africa, it helped that it was endorsed by Discovery Health, which gave members of the Vitality wellness programme bonus points for using the device. Discovery did the same for brands like Garmin, Nike, Fitbug, Jawbone, Polar and Adidas.
In the near future, it is likely that medical insurance companies will plug into the devices as well as the platforms. Since Microsoft Health also acts as a hub for data from other monitoring platforms, like MapMyFitness, MyFitnessPal and RunKeeper, there is little reason it can’t become a catch-all health data aggregator.
Combine this kind of functionality with information collected by health practitioners – including nutritional assessments and medical check-ups – and it becomes possible to make precise connections between behaviour and health. The significance of the role of big data here is that recommendations can then be made across large populations as well as for specific individuals.
Right now, many individuals who are committed to healthy living depend heavily on health magazines that offer glib and generalised advice as silver bullets, when in fact this represents a scattergun approach. In the near future, big health data will mean that every individual will potentially have access to highly personalised diagnostics and advice.
There will be many pitfalls along this path, such as “wrist spam”, when too much data is offered, and false alerts, when people are for example wrongly warned of impending heart attacks. Privacy will become an increasing challenge, and laws will probably be passed to dictate what information health and life insurance companies may collect, how it must be stored, and how they can use that information to weight insurance premiums.
The biggest threat of all, however, is likely to be security: in the same way many hackers now make a living from stealing financial data, many will in future try to harvest health and activity data for sale to the highest bidders.
The stakes are high, with massive benefits for the main stakeholders: individuals managing their own health destinies; cloud computing companies hosting the data; practitioners providing scientifically tailored care; researchers getting the most accurate insights yet from trials; and insurance companies requiring interventions when anomalies appear. For each of these, it’s the small insights lurking in the big data that will make all the difference.
There will be many not-so-obvious stakeholders too, in particular the companies that manufacture wearable monitoring devices. Knowing what makes the biggest difference in big data will aslo depend increasingly on these small increments in data that each of us is streaming into our devices, and from there into the world.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Happy Emoji Day! Here’s 10 reasons to be cheerful
First created by Shigetaka Kurita in 1999, the emoji has become a huge part of everyday communication. Whether you love them or hate them, flying dollar bills, applauding hands and rolling eyes are here to stay.
Scientist suggest that the use of emojis will help us gain the same satisfaction from digital interactions as we enjoy from personal contact.
Almost two decades later, and we have over 2600 unique emojis to perfectly express what we feel, thank you Mr Kurita! Join HMD, the home of Nokia phones as we celebrate World Emoji Day on the 17th of July with these interesting emoji facts:
The most popular emoji used is “Person Shrugging”
1. The Nokia 3310 was chosen as one of the first 3 “National” emojis for Finland… it represents unbreakable!
2. South Africa’s favourite emoji is the “Kiss and wink”… how sweet SA!
3. French is the only language where a ‘smiley’ does not top the list for its use
4. On average, over 60 billion emojis are sent on Facebook every day
5. For the first time ever, the Oxford Dictionaries Word of the Year was a pictograph! The “Face with Tears of Joy” was crowned word of the year in 2015
6. According to Emojipedia, some of the most requested emoji’s include afro, a bagel and hands making a heart
7. To include all races, a diversity pack was released in 2017
8. It has become so trendy that the Museum of Modern Art displays the original emoji collection on canvas
9. In 2009, Herman Melville’s classic Moby Dick was completely translated into emoji’s