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Big health is driving big data

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If big data seems to be something remote, think again: it’s becoming a big part of your health picture, writes ARTHUR GOLDSTUCK.

It’s no surprise that the health industry has taken so strongly to fitness tracking devices: every day, these gadgets stream information on a level that previously was only possible from a medical checkup – which takes place only once a year, if at all.

When Microsoft entered the crowded fitness tracker market with its Band device 18 months ago, the big news wasn’t in the device itself. The real story was the launch of Microsoft Health, a wellness tracking platform powered by cloud computing. It wasn’t a first, but the entry of the software giant into an area where the early running  seemed to be made  by Google Fit and Apple Health was deeply significant.

For one thing, it meant that health tracking was now a priority for a company focused both on leveraging the cloud and making sense of Big Data – the ability to turn massive volumes of information into business intelligence.

It also meant that, regardless of the success of the Band, the platform would evolve to take advantage of the intensifying stream of health data being pumped out by millions of other wearable devices. For now, that market is dominated by Fitbit, Apple Watch, Garmin, Samsung Gear and Jawbone UP. However, a strong push from Chinese manufacturers like Lenovo, Xiaomi and Huawei is likely to change the early shape of the industry.

Even in South Africa, fitness bands or activity trackers are beginning to graduate from fad to trend to mainstream.  The local market is led by Fitbit, which at one stage threatened to become the generic name for activity trackers globally. In an interview last year, US president Barack Obama said he was planning to get a Fitbit – but appeared to be talking about the category rather than the brand. He suggested he might consider an Apple Watch.

In the USA, Fitbit sells two-thirds of all activity trackers. For wearables in general, including smart watches, its share drops below half, but it still leads the market. In South Africa, it helped that it was endorsed by Discovery Health, which gave members of the Vitality wellness programme bonus points for using the device. Discovery did the same for brands like Garmin, Nike, Fitbug, Jawbone, Polar and Adidas.

In the near future, it is likely that medical insurance companies will plug into the devices as well as the platforms. Since Microsoft Health also acts as a hub for data from other monitoring platforms, like MapMyFitness, MyFitnessPal and RunKeeper, there is little reason it can’t become a catch-all health data aggregator.

Combine this kind of functionality with information collected by health practitioners – including nutritional assessments and medical check-ups – and it becomes possible to make precise connections between behaviour and health. The significance of the role of big data here is that recommendations can then be made across large populations as well as for specific individuals.

Right now, many individuals who are committed to healthy living depend heavily  on health magazines that offer glib and generalised advice as silver bullets, when in fact this represents a scattergun approach. In the near future, big health data will mean that every individual will potentially have access to highly personalised diagnostics and advice.

There will be many pitfalls along this path, such as “wrist spam”, when too much data is offered, and false alerts, when people are for example wrongly warned of impending heart attacks. Privacy will become an increasing challenge, and laws will probably be passed to dictate what information health and life insurance companies may collect, how it must be stored, and how they can use that information to weight insurance premiums.

The biggest threat of all, however, is likely to be security: in the same way many hackers now make a living from stealing financial data, many will in future try to harvest health and activity data for sale to the highest bidders.

The stakes are high, with massive benefits for the main stakeholders: individuals managing their own health destinies; cloud computing companies hosting the data; practitioners providing scientifically tailored care; researchers getting the most accurate insights yet from trials; and insurance companies requiring interventions when anomalies appear. For each of these, it’s the small insights lurking in the big data that will make all the difference.

There will be many not-so-obvious stakeholders too, in particular the companies that manufacture wearable monitoring devices. Knowing what makes the biggest difference in big data will aslo depend increasingly on these small increments in data that each of us is streaming into our devices, and from there into the world.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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AppDate: DStv jumps on music bandwagon

In this week’s AppDate, SEAN BACHER highlights DStv’s JOOX, Cisco’s Security Connector, Diski Skills, Namola and Exhibid.

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DStv JOOX

DStv is now offering JOOX, a music streaming service owned by China’s Tencent, to DStv Premium, Compact Plus and Compact customers.

In addition to streaming local and international artists, JOOX allows one to switch to karaoke mode and learn the lyrics as well as create and share playlists. Users can add up to four friends or family to the service free of charge.

DStv Family, Access and EasyView customers can also log in to the free JOOX service directly through JOOX App, but will be unable to add additional friends and won’t be able to listen to add-free music.

Platform: Access the JOOX service directly from the services menu on DStv or download the JOOX app for an iOS or Android phone.

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Cisco Security Connector

With all the malware, viruses and trojans doing the rounds, it is difficult for users and enterprises to ensure that they don’t become targets. Cisco, in collaboration with Apple, has brought out its Cisco Security Connector to protect users. The app is designed to give enterprises and users overall visibility and control over their network activity on iOS devices. It does this by ensuring compliance of mobile users and their enterprise-owned iOS devices during incident investigations, by identifying what happened, who it affected, and the risk of the exposure. It also protects iPhone and iPad users from accessing malicious sites on the Internet, whether on the corporate network, public Wi-Fi, or cellular networks. In turn, it prevents any viruses from entering a company’s network.

Platform: iPhones and iPads running iOS 11.3 or later

Expect to pay: A free download

Stockists: Visit the Apple App Store for downloading instructions.

 

Diski Skills

The Goethe-Institut, in co-operation with augmented reality specialists Something Else Design Agency, has created a new card game which celebrates South African freestyle football culture, and brings it alive through augmented reality. Diski Skills is quick card game, set in a South African street football scenario, showing popular tricks such as the Shibobo, Tsamaya or Scara Turn. Each trick is rated in categories of attack, defence and swag – one wins the game by challenging an opponent strategically with the trick at hand. Through augmented reality, the cards come alive. Move a smartphone over a card and watch as the trick appears on the screen in a slow motion video. An educational value is added as players can study the tricks and learn more about the idea behind it.

 

The game will be launched on 27 October 2018 at the Goethe-Institut.

For more information visit: www.goethe.de

 

Namola

With  recent news of kidnappings on the rise, a lot more thought is going into keeping children safe. Would your child know what to do in an emergency? Have you actually asked them?

Namola, supported by Dialdirect Insurance, is a free mobile safety app. Namola’s simple interface makes it an ideal way for children to learn how to get help in an emergency. All they need to do is activate the app and push a button to get help that they need, even when their parents are not around.

Parents need to install the app on their child’s phone, hold down the request assistance button, program emergency numbers that will automatically be dialled when the emergency button is pushed, and teach their children how and when to use the app.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Exhibid

Exhibid could be thought of as Tinder, but for for art lovers. The interface looks very similar to the popular mobile dating app, in that users swipe left for a painting that doesn’t appeal to them, or swipe right for something they like. Once an art piece is liked by swiping right, one can start bidding or make an offer on it. The bid is automatically sent to the artist. Should he or she accept the offer, the buyer makes a payment through the app’s secure payment gateway and the two are put in contact to make arrangements for delivery.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

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New kind of business school

At a recent meeting, ALLON RAIZ, founder and CEO of Raizcorp, realised that in order for today’s youth to become entrepreneurs, teachers, the curriculum and the parents need continually expose them to entrepreneurial thinking from a young age.

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Several years ago, I found myself in a meeting with my business partner and two of my staff members. In front of us was a client who was sharing some of the frustrations in his business. At the end of the meeting, my partner and I were extremely excited about the prospect of two massive opportunities we had both independently identified while listening to the client. My two staff members, on the other hand, completely missed them. This led me to wonder what it was in my own and my partner’s backgrounds that allowed us to so easily spot opportunities while my two staff members remained oblivious … I realised that the difference was that my partner and I both had an early exposure to entrepreneurship while they didn’t.

Not long afterwards, I was delivering a lecture about how Raizcorp grows and develops small businesses at Oxford University’s Said Business School in my role as their Entrepreneur-in-Residence. I mentioned the above incident and spoke about my intention of going into children’s education with a view to providing an entrepreneurial perspective.

One of the professors in attendance asked me if I’d ever heard of a piece of research by Henrich R Greve called Who wants to be an entrepreneur? The deviant roots of entrepreneurship. It’s a pretty unfortunate title but a fascinating piece of research nonetheless. It highlights how certain contexts in childhood result in a much a higher probability of becoming an entrepreneur. For example, kids who participate in solo sports such as tennis or athletics are more likely to become entrepreneurs than children who play team sports like soccer and cricket. Conversely, your mother’s participation in the parent-teacher association has a negative correlation to you becoming an entrepreneur. I spent the rest of the afternoon in the professor’s office discussing other research papers that unequivocally proved that context during your childhood has a massive influence on whether or not you will follow the entrepreneurial route.

Another member of the lecture audience was a double-PhD from the USA who was completing her MBA at Oxford. After the lecture, she approached me and volunteered to help build a framework to incorporate entrepreneurship in the school curriculum without interfering with the formal requirements of the CAPS curriculum.

She spent nine months in South Africa working with me to build out a practical framework. The next phase of the plan was to find the right school at which to embark upon this journey. In December 2015, Raizcorp purchased Radley Private School and we began our entrepreneurial education adventure in earnest in 2016.

At the centre of the Radley philosophy is that the school (the physical building), the teachers, the curriculum and the parents are the “marinade” in which the kids need to soak in order to be continuously exposed to entrepreneurial thinking from a young age. The aim was that if, in future, the kids found themselves sitting in a boardroom with me and my partner, they too would be able to identify the opportunities that we did.

A big shift this year has been the launch of our Entrepreneurial Educator Guide (EEG) programme where we have been training our Radley teachers (whom we call guides) to understand entrepreneurship, business language, business concepts, financial documents and the like. (The EEG training makes use of Raizcorp’s internationally accredited entrepreneurial learning and guiding methodologies.) We have also employed a full-time staff member to ensure that these concepts are imbedded into all lesson plans and classroom activities.

Through my network at Raizcorp, I have been pleasantly surprised by the massive support we’re receiving from prominent entrepreneurs and businesses who want to participate in our Radley Exposure programme, where we take our kids of all ages on visits to different types of businesses so they can understand the difference between retail, wholesale, manufacturing, logistics and so on. Prominent businesspeople have put up their hands to come to the school and tell their stories of hard work, resilience and perseverance. This ties in beautifully with the 17 entrepreneurial concepts that we are instilling into our Radley learners (such as opposite eyes, lateral thinking and opposable mind), while never compromising on our quality academic offering.

As parents, we’ve all heard the terrible statistics about the probability of our kids finding jobs in the future. At Radley, we’re working hard to ensure that our kids have a legitimate and lucrative alternative to finding traditional employment and that is to become an entrepreneur. Radley is all about producing job creators and not job seekers!

To enrol your child or find out more about the school, please visit www.radley.co.za.

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