BBC Worldwide Channels has agreed a deal with bidorbuy.co.za, the South African online marketplace, as headline sponsor of BBC Entertainment show Deal or No Deal.
Deal Or No Deal is presented by Noel Edmonds, one of Britain’s most popular TV and Radio presenters for more than 30 years. The hit game show features 22 players, one of whom could win up to ¬£250,000. There are 22 sealed boxes, but only one question: deal – or no deal? With each player bringing their own unique personality to their game, no two shows are alike, but the drama of each is always excitingly unpredictable. The show currently broadcasts on BBC Entertainment at 18:25 weeknights.
Under the terms of the deal between BBC Worldwide Channels and bidorbuy.co.za, the sponsor will be represented on screen through bespoke creative elements including open and closing billboards, centre stings and tags on Deal or No Deal promotional trails.
Viviane Paxinos, Director of Entertainment Channels and Branded Content, BBC Worldwide Channels said: Deal or No Deal is a key programme for BBC Entertainment and the partnership with Bid or Buy demonstrates the high quality offering of the channel. BBC Worldwide Channels’ specially created on air promotional elements also allows the client to really connect with the audience.‚
Jaco Jonker, CEO of bidorbuy said: ‚As the leading online marketplace in the country, bidorbuy is proud to be associated with the high profile and popular TV show, Deal or no Deal. Just as contestants in the show often end up with a great deal, shoppers on bidorbuy can find amazing deals on a wide range of products. Although taking home a good deal on bidorbuy is based less on luck than the TV show, both are rewarding experiences.‚