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Become a coder in October

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Coding has become the universal language of the future and holds the key to unlocking a brighter future for millions of youth across Africa. In fact, it’s estimated that 80% of all jobs will relate to science, technology, engineering and maths (STEM) – and coding is expected to play a central role.

Every October since 2015, Africa Code Week has created opportunities for millions of youth to get introduced to the exciting world of computer coding through a series of interactive workshops held across the continent. This year, more than 130 partners and 120 ambassadors from 37 countries will combine forces for the fifth edition of Africa Code Week (ACW), which aims to introduce an additional 1.5 million youth to basic coding skills during the month of October.

Regardless of your level of skill or experience, everyone can be part of the excitement as we make this a Coder October. Whether you attend a workshop in your community or volunteer to share your skills and teach young Africans how to use coding in the service of transforming our continent, here are four ways take part in this year’s Africa Code Week:

1.     Attend a Live Workshop

Taking place at schools, universities, science centers or community centers during the month of October, ACW’s free coding workshops address specific age groups regardless of learner levels. Get yourself up to speed with fun learning tools and passionate teachers! Visit the ACW Map to locate a workshop near you.

2.     Access a Free Online Course

Learn Coding from Scratch: If you are between 12 and 16 years old and would like to learn computer programming, openSAP is the place to start. This free online course will teach you how to create your own animations and games using the famous Scratch interface.

Teaching coding using Scratch: openSAP also offers this free course for teachers eager to learn the skills they need to teach coding to young people using Scratch.

Both courses are also available in French on openSAP for teachers and youth in Francophone Africa.

3.     Host a Coding Workshop in Your Community

Why not support the planning and execution of workshops in your own community? You can visit the ACW website to download your full partner guide including a checklist of what you’ll need to host a successful coding workshop in your school or community.

4.     Become a Coding Instructor

Use your teaching skills for the greater good and visit the ACW website to see where Train-the-Trainer workshops are taking place in your country. While ACW takes place over a one- or two-week period every year, it is the local capacity building within schools and communities that will accelerate the sustainable development of 21st century skills across the continent.

Africa Code Week will be held in 37 countries across Africa throughout the month of October. Join SAP and partners – UNESCO Youth Mobile, Google, Irish Aid, The German Federal Ministry of Economic Cooperation and Development (BMZ) and a fast-growing network of over 130 private, public and nonprofit partners – on their Africa Code Week mission to bridge the digital skills and gender gap in support of the UN Sustainable Development Goals. To find out where your nearest coding workshop is taking place – or how to become a volunteer – please visit www.africacodeweek.org

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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