An obvious statement perhaps, considering that these markets are vastly different in their technology adoption and usage. Yet an interesting finding from our recent Cloud Africa 2018 research was that South African businesses tend to be more inwardly focused in their cloud application usage – prioritising the staff experience – whereas Kenyan and Nigerian businesses are more outwardly focused – prioritising the customer experience.
Apps define markets
Our research, carried out in partnership with World Wide Worx, polled decision-makers at 300 medium and large organisations about their cloud computing usage, benefits, and intentions.
One of the key findings was that 68% of Nigerian organisations and 67% of Kenyan organisations ranked service apps as critical to their businesses, compared to just 40% of South African organisations.
This makes sense, considering the benefits of hosting service apps in the cloud: lower costs, enterprise mobility, higher reliability of services, and the ability to scale services up or down in line with business requirements. These benefits are especially attractive to organisations that are not hampered by legacy infrastructure investments, which is often the case in Kenya and Nigeria.
South African organisations, however, are more advanced in their adoption of cloud service apps and have now turned their focus inward, with the biggest priority being human resources. Some 43% of South African respondents said HR apps were critical to their business, compared to 19% in Kenya and 10% in Nigeria. South African businesses also reported increased use of training apps in the cloud, at 14%, compared to just 2% in Nigeria and Kenya.
We could argue that South African businesses have been reaping the benefits of service apps for some time and are now finding ways to improve their competitiveness using cloud computing. One way to do this is by attracting top talent, which is one benefit of hosting HR apps in the cloud. Others include reduced paperwork, employee self-service, faster onboarding and better management of performance, compensation, leave and employee data, all of which frees up time and resources to focus on increasing competitiveness, like expansion into new markets.
SA prioritises CloudOps
A further indication of the low emphasis on internal apps is the rating of operational apps, which are seen as critical by only 15% of respondents in Kenya and 10% in Nigeria. While still low in South Africa, at 30%, it was more than double the proportion of the other two countries combined.
Getting operations right is key to running a business effectively in the cloud. Ensuring peak performance and availability of apps with minimal downtime is crucial to meet the needs and expectations of users. Many South African organisations still manage this aspect of cloud computing themselves, whereas Kenyan and Nigerian organisations have largely outsourced this function to focus on better serving their customers through product and service innovation.
Business apps on par
One area where all markets are equal, however, is in business apps, with only small variations between the three countries measured. Nigerian respondents took them slightly more seriously than the rest, with 76% seeing them as critical, while 72% of South African companies and 67% of those in Kenya agreed.
Despite the greater emphasis on HR apps by South African businesses, there was a relatively even split across the countries in terms of finance, logistics, marketing, accounting, and procurement apps.
Running apps in the cloud used to be a strategic business decision. Yet, with more and more apps becoming cloud native and more businesses pursuing a cloud-first strategy, African organisations are now focusing on how they can leverage the cloud to increase competitiveness, better serve their customers and innovate in their products and services.
Appdate: No wallet? No problem?
In his app roundup, SEAN BACHER highlights VodaPay Masterpass, Charge Running, South African App Integrator Directory, uKheshe Health and LocTransie.
Digital mobility is now a way of life and most are using smartphones to pay bills.
To meet this need Vodacom and Mastercard have launched VodaPay Masterpass, which enables Vodacom customers to load any bank card into a secure digital wallet, downloaded as an app on their smartphone. Once loaded, these cards and the secure credentials associated with them are safely stored, enabling customers to start transacting immediately without the hassle of entering card details each time they make a purchase.
Vodacom customers can buy prepaid data, airtime and SMS, or voice bundles, directly through the app. They can also select the Pay Bills menu option to settle their DStv accounts, pay a utility bill or take care of a traffic fine.
With the app’s Scan to Pay functionality, users can scan a QR code to pay for goods and services wherever Masterpass is accepted, including all SnapScan and Zapper merchants. Once a QR code is scanned, users select the card they wish to use, and enter their bank PIN number on their own device to complete the transaction.
Platform: Android and iOS
Expect to pay: A free download and users will not be charged for any transaction fees.
Most running apps track data like pace and distance and, in some cases play audio designed to motivate you, but don’t give you the push you get when you run with a friend. Charge Running is an app that lets you run alongside other runners, virtually, as well as giving live coaching to help you go the distance.
The app includes features such as:
· Unlimited access to live running classes and virtual races
· The ability to compete with runners anywhere in the world in real-time
· A live leaderboard that shows where you are in the pack to keep you pushing
· Live, personalised feedback from professional trainers
· Group chats with coaches and fellow runners throughout the run
· On-demand runs for times when you can’t join the live groups
· A choice of difficulty levels and race types
Platform: Android and iOS
Expect to pay: A free seven-day trial; thereafter R150 per month
Stockists: Visit the Charge Running site here for downloading instructions.
South African App Integrator Directory
The South African App Integrator Directory from Xero is designed to solve the complexity of choosing apps for small business owners.
The directory is now available in South Africa with six partners, including Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO. According to Xero, these are all organisations with a proven track record of successfully integrating marketplace apps into Xero businesses. There are also currently over 700 apps in Xero’s App Marketplace worldwide, 21 of which are South African born.
As small businesses become more tech-savvy, they need to know exactly which apps to install on their devices and how the apps will help them. They also need to be able to install these apps from a trusted integrator so they know for what they are paying.
Platform: Any device with an up-to-date Internet browser.
Expect to pay: A one month trial version is offered, after which the App Integrator ranges from R125 to R245 per month, depending on the company’s needs.
Stockists: Visit Xero here for downloading instructions.
Click here to read about uKheshe Health and LocTransie.
Prize offered for drone films
DJI and SkyPixel, the world’s most popular aerial photography community, have announced the first short film contest inviting users to submit cinematic stories shot with camera and gimbal products. The 2019 SkyPixel Short Film Contest will accept entries until 14 October 2019. It welcomes submissions from all creators, ranging from hobbyists to social media users and professional videographers. around the globe.
The 2019 SkyPixel Short Film Contest consists of three storytelling categories—‘Big Moments Start Small,’ ‘Make Your Move’ and ‘Adventure Starts With You.’ There is no restriction on the type or brand of equipment participants use, and they can submit as many videos as they wish.
A total of 100 winners can win a range of prizes totaling $48,600 USD in categories including Recommended Films, Best Editing, Best Story, Nominated Entries, People’s Choice Prize as well as This Week’s Most Popular, sponsored by the partner SanDisk and WD brand from Western Digital Corp. This year’s Best Short Video winners will each receive the new Ronin-SC Pro Combo, Osmo Action as well as WD 2TB My Passport Wireless SSD.
Winning entries will also be showcased on the SkyPixel website as well as to DJI’s millions of fans and followers across its social media platforms.
“DJI has redefined how people capture stable video for all of life’s moments. The compact size, portability and powerful imaging system of our Osmo and Ronin series have also made it possible for anyone to take their creativity and inspirations to the next level,” said Basile David, Director of Brand and Content Partnerships at DJI. “With this contest, we hope to encourage more people to embrace and share their own creative way of storytelling.”
Since 2014, the SkyPixel online community has attracted 16 million professional aerial photographers and content creators from more than 140 countries, growing into the largest aerial photography community today. Over the past five years, SkyPixel has received over 150,000 submissions, becoming a go-to platform for original aerial masterpieces and extraordinary footage powered by other gimbal products focusing on various themes.
Details of the 2019 SkyPixel Short Film Contest
The short film contest consists of three categories:
Big Moments Start Small: Create a video showcasing the small, lightweight design of your camera device and your best cinematic scenes. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Pocket or other devices.
Make Your Move: Create a video showcasing the stabilized footage from your device. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Series or other devices.
Adventure Starts With You: Create a short, cinematic narrative film to showcase your creative skills and visual effects. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Ronin Series or other devices.
*Video submissions should not be longer than three minutes in length.
Submission Start Date: August 15, 2019, 2:00 AM (EST)
Submission End Date: October 14, 2019, 2:00 AM (EST)
Award Announcement: October 31, 2019