Aurora environment sustainability quiz
Cape Town-based Aurora is a platform that calculates an individual’s carbon footprint in various categories through its sustainability quiz.
Founder Danielle Laity says that, in the early research phase, the team found that even though people were aware of the climate crisis, they didn’t know where to start when it came to lowering their impact.
To begin the quiz, users input country and age. They are then asked questions ranging from how far they drive, to the number of rooms in their house. to what their weekly meals consist of in terms of animal and dairy products. Once completed, users need to log in with a Google or Facebook account to receive their CO2 results. From there, the service offers tips on how to better offset their carbon footprint.
“We have been able to help the average person lower their footprint by 28kg of CO2 a week,” says Laity. “Across our 35,000 users, that’s over 50,000 tons of CO2 or the equivalent of 83,333 loads of washing and 238,095 Kms travelled in an Uber.”
The team has recently launched Aurora for Organisations. which not only empowers people within an organisation to reduce their carbon footprint in an informed way, but businesses are also able to implement company-wide initiatives to lower this footprint and measure the impact.
Beyond companies, Aurora is also working with municipalities to analyse the impact of their people. Cities can gather data like where people are using public transport, how many people have renewable energy sources, and even their eating habits. Aurora gives an overview of how a city is doing from a human sustainability perspective and provides insights for planning new initiatives. It also challenges and helps citizens to lower their impact in a quantifiable way.
Platform: Any device with an up-to-date browser
Expect to pay: A free service
Stockists: Take the Aurora online quiz here.
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