Ford has unveiled details of two new mobility projects aimed at addressing the daily frustration of finding parking in a crowded city.
Together with mobile app valet service Cheyaoshi and smart parking developer Ding Ding, Ford is experimenting with real solutions to take the stress out of getting around.
“For millions of commuters in Asia Pacific, finding parking comes at the cost of wasted time and fuel,” said John Larsen, director, Ford Smart Mobility, Ford Asia Pacific. All this adds to longer commutes, worsening congestion and higher stress. Our mobile valet experiment with Cheyaoshi and our smart parking experiment with Ding Ding are a couple ways we are trying to find innovative solutions to help commuters.”
The need for better parking solutions is illustrated by a recent survey conducted on behalf of Ford across Asia Pacific. More than one in five survey respondents said their commute is the worst part of their day, on top of 34 percent who simply find it inconvenient – and for a third of respondents, it is getting worse. For more than 18 percent of respondents across the region, finding parking is the primary reason for a worsening commute. This makes it a prime target for Ford, which is investing in smart mobility experiments across the region as it works to once again change the way that people move.
The problem is particularly acute in China, where nearly one-quarter of survey respondents blamed parking difficulties for a worsening commute. But China’s eagerness to adopt new technologies – more than 48 percent see advanced technologies like autonomous features and real-time traffic information as potential congestion cures – also makes it an ideal market for the parking experiments.
“The work we’ve been doing with Cheyaoshi and Ding Ding helps relieve some of the pain of parking today and also helps us determine the approaches that are most effective for commuters,” said Julius Marchwicki, director, Connected Vehicles and Services, Ford Asia Pacific. “These kinds of experiments deepen our understanding of what commuters want and need, and enable us to serve them more effectively as a mobility company.”
At Ford’s Asia Pacific headquarters in Shanghai’s bustling Lujiazui financial district, four out of ten employees said in an internal survey that they spend an extra 10 to 20 minutes every day finding parking near the office. Together with Cheyaoshi, Ford found cheaper, available parking about a kilometer from the Ford office, and launched a valet program to make parking more convenient.
Participants used the app to have a valet meet them at the Ford office in the morning; the valet then parked the car, where it waited safely until the user summoned it using the app. At the end of the day, employees could then either have the car delivered to the office, or anywhere within a 2.5-kilometer radius.
Another partnership – the Ford and Ding Ding Parking Space Lock experiment – approaches the problem of urban parking through the sharing economy. Vehicle owners can use SYNC, Ford’s leading voice controlled infotainment system, to activate and deactivate a physical parking space lock on one of tens of thousands of parking spaces on Ding Ding’s platform, granting users exclusive use of conveniently located parking spaces. Once a driver has locked a parking space, they can also use the app to rent it out to other drivers for a share of parking fees, or authorize family and friends to use it for free. All functions are activated through SYNC giving users convenient hands-free control of Ding Ding’s functions. In addition, drivers of Ford vehicles can reserve exclusive VIP spaces on Ding Ding’s platform using SYNC, including in busy areas.
CES: So long, and thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops