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Vivo APEX 2019 Concept Device

Vivo’s APEX 2019 handset has no ports, buttons, seams, and bezels. Packed with 5G and artificial intelligence capabilities, the device showcases a minimalist, unibody concept with a near-bezelless screen experience. The handset will be showcased at the Mobile World Congress expo in Barcelona next month.

Click through to read more about how the device replaces buttons, can read a fingerprint anywhere on the screen, and packs 5G into a unibody casing.

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“With the goal of enhanced usability and simplicity at the core, APEX 2019 offers consumers a glimpse into the future of smartphone design and development,” said Spark Ni, senior VP at Vivo, “The Super Unibody design and Full-Display Fingerprint Scanning technology, among several other breakthrough features, make APEX 2019 a truly exceptional smartphone that demonstrates Vivo’s continuous exploration and the pursuit of exceptional innovation for consumers.”

Super Unibody Design

The device introduces FullView design that reduces the bezel to almost non-existent. The device delivers an unconventional smartphone experience by completely removing physical buttons and, instead, adopting Touch Sense technology, which brings together capacitive touch and pressure-sensing. With this, the pressure sensors can tell if a user is pressing firmly on the frame and the capacitive touch can determine its position, providing extra-sensitive accuracy.

USB ports are replaced by a MagPort, a magnetic power connector which enables both charging and data transfer. This allows for the body to be made more compact.

It also turns its display into a speaker by using Body SoundCasting technology, transforming the display into a speaker via the screen vibration function, avoiding the need for a speaker grill. 

Full-Display Fingerprint Scanning

The handset comes equipped with Full-Display Fingerprint Scanning technology, with a sensor covering almost the entire display. This enables users to touch almost anywhere on the screen to unlock the device, supported by Vivo’s Fingerprint Light function. This function works when the user’s finger is close to the display, the pixels around the touch point will automatically light up as an additional light source to help obtain a clear fingerprint image.

A larger sensor also enables more features to increase security for using apps. When users wake their device from an inactive screen and press on the corresponding app icon to scan their finger, they can unlock and gain direct access to the app.

5G Smartphone for Variety of User Scenarios

The device runs on the Qualcomm Snapdragon 855 platform with a super-large memory of 12GB + 256GB, and is equipped with Jovi AI Assistant. 
It has also solved the challenge of limited motherboard space by using a Duplex PCB Design which has increased the available space by 20% to minimize the overall stacking space. This is Vivo’s solution to free up space for the 5G modules, making the phone a complete unibody 5G phone.

Vivo is leading 5G technology standardization, empowered by a fusion of technologies including artificial intelligence (AI), Internet of Things (IoT), augmented reality and virtual reality. In the future, the deep integration of 5G and AI will become key to the development of the 5G smartphone era. Vivo claims that it will continue to explore the future of the smartphone as part of its commitment to provide users with a futuristic mobile user experience.

The APEX 2019 will be showcased at the Mobile World Congress (MWC) in Barcelona at the end of February and visitors to the event will have the opportunity to enjoy a first-hand viewing.

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TikTok looks for SA talent

The fast-rising short-video platform has launched a #PickMe campaign to discover local stars.

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TikTok, which claims to be the world’s leading destination for short-form videos, launches its first PickMe campaign, an effort to discover creative talents and provide a stage to express themselves in South Africa. Starting March 1, TikTok kicked off a month-long search through participants’ 15-second videos under hashtag #PickMe.

TikTok says it is committed to investing in South Africa and discovering the local talents. The PickMe campaign is supported by its local partners like Huawei, MTV Base and Digify Africa.

Local stars, including comedian and singer Lasizwe and singer Nadia Jaftha, have joined the campaign and called for users to show their talents on TikTok.

There are 5 categories of video shooting in the campaign, namely dance, acting, comedy, singing and cosmetics. Participants need to shoot a 15-second video using TikTok using #PickMe and tag @tiktok_africa to participate in the challenge. The finalists will be selected based on their video performance. The most popular and talented participants will have the chance to win prizes like Huawei Mate 20 Pro smartphones, a day at MTV Base, and a once-off-presenter opportunity and attendance at an intensive video production workshop delivered by Digify Africa.

“TikTok has definitely evolved into something that everyone loves and uses. It’s given creators a space to create more unique content and also help the creator gain a whole new kind of fan base, ” says Preven Reddy, Imbewu The Seed TV-star and Megazone radio host who is also a TikTok user.

Says TikTok video creator Mihlali Nxanga: “As a young South African working towards being in the entertainment industry, TikTok has given me the platform to grow my following tremendously. Within 6 months, my fan base has grown by a whopping 90 000, and not only from South Africa, but the whole world. For me, TikTok is not just a content platform, it is a global community.”

The campaign will wrap up on March 31. The list of the finalist will be announced in the app and on official Instagram @tiktok_southafrica. For more information, please visit the TikTok app.

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Rugby fan experience transformed by digital platform

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The South African Rugby Federation has embraced digitalisation as a key enabler of its strategic aspirations. It has worked with Accenture to transform fan engagement for Springbok supporters with the launch of a digital fan platform.

“Digital technology and social media have transformed how modern fans watch, support and engage with their favourite teams,” says SA Rugby CEO Jurie Roux. “To maintain our relevance amid this new market dynamic, and grow our fan base, we’ve acknowledged the vital need to digitally transform our organisation.”

Wayne Hull, managing director for Accenture Digital in Africa, says: “SA Rugby’s ambition to pivot to a more fan-centric strategy requires digital design, content, platforms and insights because modern consumers, including loyal Springbok supporters, engage predominantly via mobile digital channels and expect hyper-personalised experiences.”

Accenture Digital’s development process started with quantitative and qualitative research, which informed the user experience (UX) design guidelines and content strategy for the digital fan engagement platform.

“To know what fans want, we needed to understand the fans themselves,” says Hull. “The Accenture Digital team mined the research data and identified multiple fan ‘personas’, which all have different content consumption, platform functionality and engagement preferences.”

The platform development team focused on three critical elements to meet these requirements – the customer experience (CX), the engagement engine and cloud-based deployment.

“To deliver a memorable and engaging CX, Accenture Digital leveraged leading digital experience software,” says Hull. “The result is a fully integrated and responsive platform that creates seamless, personalised digital fan experiences across SA Rugby’s content, commerce and digital marketing initiatives in a manner that makes fans feel recognised and connected to the players and the game.”

The new platform will serve as the first point of call for any rugby fan who wants to get their data fix with exclusive statistics, analytics and insights. The platform’s content style will include more visual elements – videos and images – with more concise articles that are easier to digest, in accordance with evolving content consumption preferences on mobile screens. This will complement long-form thought leadership and insight pieces. 

In addition, fans will enjoy exclusive access to player-related content, such as behind-the-scenes footage and game and training performance stats. SA Rugby will also benefit from the ability to track comments and mentions via the Sitecore analytics platform Accenture Digital implemented, to respond and engage in the conversations Springbok fans are having on social media about the game, the teams or the players.

To do this, SA Rugby required a consolidated view of the customer. However, data resided in disparate sites across ticketing providers and SA Rugby’s e-commerce and online magazine databases. This information will be consolidated into the CRM system, with multiple integration points available to leverage this data.

The CRM system’s functionality will help to reveal insights such as fan communication preferences and their likes and dislikes, which will place hyper-relevance at the core of SA Rugby’s fan experience and engagement strategy.

 The final element in the platform development was cloud deployment, which allows fans to access the platform from any device that has an internet connection. The platform is hosted within the Microsoft Azure environment, which is stable, secure and fully redundant. It gives SA Rugby the flexibility to manage the platform themselves, with the option to integrate or scale additional functionality down the line.

Based on the outcome, Hull believes that Accenture Digital has successfully reimagined, built and delivered a world-class, modern and mobile-friendly digital fan platform that creates a fun, immersive and engaging experience for fans.

“It’s a major step towards helping SA Rugby realise its ambition to become a fan-centric, forward-looking and nimble organisation, and we look forward to building and developing the platform further with the team as their digital fan engagement requirements evolve,” says Hull

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