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Album listening plummets

Over half of people, in four countries surveyed, listen to fewer albums than 5 -10 years ago – mainly because they are too busy, according to research by Deezer



Can you remember the last time you listened to an entire album? Probably not as recently as you used to. Deezer’s new study of 8,000 people found that over half (54%) are listening to fewer albums than 5 to 10 years ago.

Why? The answer is simple. Fans prefer hearing a mix of tracks from different artists. Having too much music to choose from and a busy schedule has added to the decline of albums.  In addition, 1 in 10 respondents also feel that artists don’t make albums like they used to.

Instead, almost 40% of respondents prefer playlists. Mood mixes also take their fancy, while over 55s say they’re listening to individual songs instead (34%). Only 9% of respondents favour albums. 

It should be noted that the survey covered only four countries: in January 2020. 3Gem interviewed 2,000 respondents each from the USA, Germany, France and Brazil. As a result, there are clear methodology problems in applying the findings to any country in Africa. The research also includes the discredited category of “millennials”. The fact that those born from 1980 to 2000 are now aged 20 to 40 makes it meaningless as a category.

However, while the findings should be taken with a punch of salt they provide a useful insight into different trends around the world.

While the study found that on average, people are streaming five albums per month, it found there’s some variation per country. Brazilians listen to the most, with French and Germans the least. While 36% listen to the tracks in chronological order, two in five (40%) Brazilians like shuffling their albums.

So what’s the answer to getting back the album’s former fame? Well, 94% agree that higher audio quality is the most important feature for album listening. Four out of ten people also listen to albums when they need a distraction. Meanwhile, 34% listen in their free time and over a quarter (26%) listen when they are happy.

And speaking of happiness… If you’re looking for that feel-good boost, just hit play on a new album. Deezer found that when one hears an album for the first time, it makes listeners feel happy (48%), excited (46%) and inspired (24%). 

“The amount of great music released these days is so huge and available time has shrunk so much, it’s no surprise that more music fans turn to playlists for their music fix,” said Frederic Antelme, Deezer’s VP Content and Productions. “But listeners shouldn’t ditch albums. They represent the artist’s vision, tell a story and take you on a musical journey.

“They actually give you a deeper listening experience. That’s why people pay much more attention to the sound quality when listening to albums. The small details matter and HiFi sound brings that out. As a music fan, I can honestly recommend all listeners enjoy a full album from their favourite artist, even if it’s just from time to time.”

Pop and rock* are storming ahead when it comes to the albums that get feet tapping. Local genres are getting listeners going too. For Brazil it’s Sertanejo (44%), Variété Français in France (43%) and Schlager in Germany (24%).

Music is definitely best enjoyed at home: 82% prefer listening in the comfort of their own house.  At the same time, 42% like listening to an album during a car journey, followed by on a walk, the commute and then in bed.

*The top 10 genres of music for ‘full album listening’ across the world:

1Pop – 39%
2Rock – 38%
3R&B – 20%
4Rap – 19%
5Hip Hop – 18%
6Country – 16%
7Soundtracks – 14%
8Variété française – 14%
9Dance – 13%
10Gospel – 13%


Huawei Mate Xs foldable goes beyond design

The new foldable handset from Huawei ups the game with great performance and improved hinge design, writes ARTHUR GOLDSTUCK



“Falcon Wing Design.” Run those words over your tongue. It sounds cool, it looks cool and it feels cool. And it sums up the high-tech engineering that will make the new foldable handset from Huawei a formidable competitor in this fast-growing segment.

But it is not only design that sets the new Huawei Mate Xs apart. Unlike its predecessor, the Mate X, the device runs on EMUI10.0.1, an operating system based on Android Open Source Project. The software is based on Google’s mobile operating system, but is not affected by the United States government ban on Huawei using American technology. That means the phone operates like an Android 10 phone, but does not run Google Mobile Services (GMS), which includes the Play Store and its automatically updated apps.

Instead, it uses Huawei Mobile Services (HMS), which replaces the likes of Google Assistant with Huawei Assistant, and allows services like Gmail to run on top of a built-in email service. It allows browser-based versions of any Google service, like YouTube, to be accessed via an on-board browser,  and includes workarounds for various other commonly used Google apps.

At first sight, one gets the sense that HMS and EMUI10.0.1 will quickly teach users that they are not as heavily dependent on Google apps as they may have imagined. Our first half hour spent on the phone suggested very little commonplace functionality that was not easily available. On a personal level, once Gmail is sorted for me, my apps needs are highly specific, rather than being dictated by an ecosystem – whether HMS or GMS.

But let’s get back to the Falcon Wing design. It was first used on the origjnal Mate X, but the new version, which features more than 100 interlocking parts, is made with a zirconium-based liquid metal, resulting in a hinge that is both more durable and provides a more satisfying 180-degree fold.


#Huawei’s new foldable #smartphone is our. Check out the #MateXs in folding action #foryou

♬ original sound – arr2gee

The flexible display uses a two-layer polymer structure, manufactured by adhering two layers of aerospace-grade polyimide with an optically clear adhesive. This, says Huawei, allows the display to produce great image quality, colour saturation and brightness while retaining a high degree of durability. 

In folded mode, the Mate Xs is a dual-screen smartphone, with a 6.6-inch main screen on the front and a 6.38-inch secondary screen on the back. The secondary screen folds into an edge which serves as a grip when the device unfolds into an 8-inch tablet.

Unfolded, the Xs comes into its own. It offers Multi-screen Collaboration, which Huawei says “breaks down the boundaries between Windows and Android devices”. This means that it allows content to be moved easily between supported devices, and can allow two systems to be controlled from one device.

The phone also provides seamless Multi-window support, allowing two apps to be opened side by side, with a third one “floating” on top, and allowing content to be dragged between the apps – including text, images and documents. The Floating Window can be used to respond to instant messaging, for example, without closing the other apps.

Talking of apps, the Mate Xs debuts a revamped AppGallery, which Huawei intends to develop as a replacement for the Google Play Store. The company would, of course, want to suggest that it is a superior option, but that could take a few years more.

Read more on the next page about the cameras on the Mate Xs, along with the device specs.

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Surviving tax season: An accountant’s tech guide

As we approach the February tax-year deadline, Xero SA country manager COLIN TIMMIS offers tech tips for tackling the number-crunching



We’re approaching the end of February, which means it’s officially coming to the end of the tax and financial year. It’s a difficult time for accountants and businesses as admin piles up, and task lists get longer by the day. And to top it all off, it’s summer too.

The good news is that it doesn’t need to be a time drain. Research from Xero found that accountants can save up to 15 hours a week by using cloud accounting. That’s an average of 54 hours per month or 27 days – an entire annual holiday allowance, plus change. When respondents were asked what they would do with this spare time, of those who chose non-work related activities, 30% would spend more time with family, while 22% selected more time at the beach.

Together with Simon Magner, Xero partner and Director of Iridium Business Solutions, we’ve come up with a checklist to help accountants and small businesses prepare for this busy time.

Ensure your bookkeeping is up to date

The first thing you need to do is to make sure that your bookkeeping is accurate and up to date. You don’t want to be scrambling for the information that you need at the last minute – doing the legwork to make sure all the data is ready will pay off in dividends when you come to generating the year-end report.

Check employee data

Remember that your employee data needs to be up to date, and it isn’t up to your employees to sort this out. If it’s not your responsibility to collect this data, warn the relevant people about the year-end in advance. You’ll need to gather all information on payroll and bonuses, while also collecting all receipts for expenses.

Use technology to help you

Admin-heavy work like invoicing, transaction imports, reconciliation, payments – and more – are time-consuming. Even though software can do all these tasks, they’re often done manually by accountants and business owners – which means there is more room for human error. Xero research reflects this too – a quarter of accounting and finance professionals said they could work smarter if they spent fewer hours on administrative tasks.

Having up to date records in real time using cloud accounting software allows you to make better business decisions in terms of your tax position and avoid any costly mistakes.

Don’t let the leap year fool you

Even though 2020 is a leap year, the last working day is the 28th of February – so don’t think you can file your return on the 29th. On that note, don’t leave it until the 28th, either – just in case issues pop up at SARS on the last filing day of the tax year.

Use previous data to guide you

Remember to use past data to inform your current return. Last year’s assessed profit should be used as a starting point to determine the minimum tax you should be paying as a business. And remember, if you made an assessed loss in prior years you could deduct it against the current year’s profits.

When experienced accounting professionals and business owners have to spend time inputting data, processing reports, and scrutinising invoices, they can’t work on strategy, pursue new business or developing client relationships. If accountants want to spend some time away from their desks during tax season, they need to invest in the right processes. It will save them time, energy and costly mistakes.

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