Connect with us

Sports Tech

8.ta partners with PSL

Published

on

Telkom announced yesterday that 8.ta will be the official mobile partner of the Premier Soccer League (PSL) for the next five years.

PSL Acting CEO Cambridge Mokanyane told a media briefing yesterday that that the new deal is part of the PSL’s continuous pursuit to connect with South Africa’s massive and passionate football community.

‚”The PSL and Telkom share similar values and beliefs in that we both seek to connect people all over not only in South Africa, but globally as well. Football is about emotional connection while Telkom and 8.ta are about connecting people. As the League, we always seek partnerships to enhance our product. Africa has seen massive growth in both online and mobile network market. Pretty much everyone now has a cell phone that enables them to develop and connect with communities that share the same interests.

‚”With 8.ta, the PSL has secured a mobile partner that already has a high quality network and that has built very strong brand connections with its customers. We are very much looking forward to building this partnership in the coming years. We see this relationship as critical to the PSL’s plans to build exciting new channels and platforms for the fans who keep the game of soccer so vibrant,‚” Mokanyane added.

The agreement covers all mobile voice and data products to be used by the PSL under the 8.ta’s ‚”081‚” prefix and extensive branding and marketing activities. In particular, the agreement provides 8.ta with exclusivity in the implementation of additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL.

Manelisa Mavuso, Managing Director of Consumer and Retail Services at .‚Ä¢ta’s parent company, Telkom, says that this agreement enables the company to deepen and extend its commitment to the sport of soccer and the local soccer community.

‚”Telkom’s existing involvement in soccer through the Telkom Knockout has been highly successful. The Telkom Knockout has also succeeded in rallying the soccer fraternity, enabling them to enjoy not only the game itself, but also its associated benefits in the coming together of people and sharing in something larger than the individual.

‚”We all know of soccer’s unique ability to bring people together: to create bonds and cement friendships. Going forward, we can further harness this positive social function with the 081 prefix. We will utilise the agreement to engage with soccer fans, launch and promote new 8‚Ä¢ta products and build the 8.ta image,‚” says Mavuso.

He adds that the exposure for the 8.ta brand across traditional and online platforms will ensure that there is continuing value being generated through more and deeper connections with customers.

He also notes that the PSL will benefit from 8‚Ä¢ta’s high-quality voice and data mobile network and its proven ability to innovate and to be first to market.

‚”When we speak of our convergence agenda, it is not only about technologies and devices and platforms. Convergence is also about a coming together of people, an exchange of ideas, a merging of potential.

‚”I believe that with this partnership two entities that are entrenched in the fibre of South Africa come together in a new way that will benefit both parties and, above all, the soccer community.‚”

Future of 8.ta brand

Mavuso also spoke at the launch of the PSL 8‚Ä¢ta partnership about the future of the 8‚Ä¢ta brand. He said the plans for 8‚Ä¢ta were part of Telkom’s overall mission of seamlessly connecting people to a better world.

‚”Convergence is the wave of the future and our mobile network is a critical building block to deliver this converged future. In this context, our commitment to mobile remains steadfast.

‚”Going forward we will serve some parts of the market through the Telkom Mobile brand and some parts of the market through the 8‚Ä¢ta brand. Our offerings under each brand will be based on the way customers actually use voice and data rather than be limited by traditional marketing models. This decision was taken following a great deal of investigation and deliberation. Market dynamics formed part of the equation, as did the benefits of leveraging off the strong Telkom brand equity in the context of our convergence agenda,‚” says Mavuso.

He emphasised that 8.ta would not be discontinued, pointing out that since the brand was launched in 2010, 8.ta had been successful, particularly in the youth market. Mavuso says the brand is simply being repositioned.

Mavuso pointed to today’s PSL announcement and other recent product innovations as evidence of the continued role that will be played by the 8.ta brand.

*

Continue Reading

Sports Tech

Olympics more social than ever

Published

on

This year’s Olympic Games are more social than every. Conversations are popping up on social media sites like Facebook and results are spreading across the world via Twitter seconds after they finish, turning the Olympic Games into the Social Games.

When the 2012 Olympics kicked off in London, there was no doubt that the summer games would reflect the changed times in which the event occurs, with multi-platform global social engagement like never before.

‚”The Games are being spoken about via social media via Facebook, Twitter, Google+ and YouTube,‚” says Greg Viljoen, Cape Town-based Head of Digital with global media agency Carat.

Viljoen says the buzz at this year’s event is the first Social Games, ushering in an era which will see the world’s public engage with the international athletics extravaganza in a way never seen before.

The figures speak for themselves, says Viljoen: In 2008, there were a mere 100 million people using Facebook. Four years later in 2012, this figure has increased to 900 million users worldwide.

In 2008, only 6 million people were bothering to condense their thoughts into 140 characters to share on online and micro-blogging service, Twitter. Fast-forward from Beijing to London, and Twitter has morphed into a global behemoth, now sporting more than 500 million users.

In South Africa, mobile access has also become a game changer. Currently, the country has 12 million mobile Internet users a huge increase from four years ago, when most people who accessed the internet did so via non-mobile devices.

‚”With social media being bigger now than ever before and the public’s access to the internet via mobile devices on the increase, everyone can follow and have their say instantaneously, which will make these games far more social and interactive than anything before,‚” says Viljoen.

‚”Social Media now gives spectators a voice which they did not have before, and this of course gives them the sense of being far more involved. From voicing opinions and commenting on performances whether from their couches in Langebaan or Limpopo, or from the pound seats in the stadium at Olympic Park in Stratford, London, social media will be the voice of the Olympics and the vehicle through which millions of people express themselves.‚”

Already, the content originating around the Olympics are distinctly different, and many debates, arguments and non-sanctioned content will find its way into the way the world views and engages with the event, Viljoen points out.

‚”How quickly did an Australian athlete’s ‚’provocative’ warm-up routine go viral on YouTube: how many hundreds of thousands of shares will the pic of the AbFab ladies lighting a ciggie from the Olympic torch ultimately garner: and how many more athletes and commentators will make false starts by losing the Twitter grip, such as the Greek athlete who was expelled following her racist comment on the network?

*

Continue Reading

Sports Tech

Samsung gets into Olympic spirit

Published

on

Samsung Electronics have opened a ‚”London 2012‚” section in the Samsung Apps marketplace. In this section, users will be able to download a range of apps specifically tailored to keep them up to date with the progress of the games.

Says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa: ‚”We have created a specific ‚’London 2012′ section on the App store which not only provides consumers with the opportunity to access the latest information and guides while in London for the Olympic Games, but for those who aren’t as fortunate to be attending the Olympics, they can access all the latest game information and activities at the click of a button allowing them to be part of the Olympic action.‚”

‚’The London 2012′ is a pocket guide to the Games! All Samsung Galaxy smartphone and tablet owners will have access to all of this and more, with some of the apps included, but not limited to:

London 2012 – Official Mobile Game (Lite)

This app allows you to play the Official London 2012 Olympic Game on your smart phone! Get ready for the London 2012 Olympic Games, train the ultimate athlete and compete in 4 fast paced events 100m sprint, 110m hurdles, 100m freestyle, double trap. Additionally, you also get to train and customise your athlete. Easy to play difficult to master, all while enjoying authentic London 2012 Olympic venues.

Coca-Cola My Beat Maker

This app allows you to combine Olympic sport related musical beats to make music that you can share on Facebook. Be creative and make a melody using your movements, so bust out your own loops and beats based on the official Coca-Cola anthem for the London 2012 Olympic Games. When your beat is ready, upload and share it to The Global Beat the biggest musical collaboration ever!

Around the Rings – Olympic News

Keep up with the latest news about the Olympics from Around the Rings, the world’s leading source of news about the Olympic Games. ATR is required reading for the Olympic Movement and your best source for Olympic news and the London 2012 Games. Reporting on the scene of virtually every important event on the Olympic calendar, ATR’s information is accurate, contextual and immediate because they know the players, and who and what is important.

‚”As the worldwide Olympic partner for wireless communications equipment and a presenting partner of the London 2012 Olympic Torch Relay, we encourage everyone to celebrate the Olympics by creating inspiring and memorable experiences for everyone around the world. Technology is the unifying factor and with the GALAXY S III, Samsung’s Olympic Games phone during the London 2012 Games, London 2012 becomes ‚’Everyone’s Olympic Games,‚” concludes Fleischer.

For more information on London 2012 and all the Olympic related apps please visit: http://www.samsungapps.com/.

*

Continue Reading

Trending

Copyright © 2019 World Wide Worx