Cricket South Africa has unveiled the lovecricket app on Mxit, which lets fans view match details, player profiles and match scores.
Naasei Appiah, CSA acting CEO said, ‚”The success of our Facebook and Twitter profiles have proven to us that cricketing fans are keen to connect with the national team and stay in touch with the game, even if they can’t be in the stadium. As a mobile app, lovecricket, expands on our social media success by giving more people the chance to become part of the conversation. Mxit’s natural inclusivity because it works across feature and smart phones made it the perfect platform for us to keep increasing awareness and growing our fan base.‚”
Mxit is a downloadable social chat application that works on over 3000 mobile devices from a standard Nokia to a high-end Samsung.Lovecricket is one of the first applications to be built using Mxit’s embedded drag-and-drop mobile app building tool, Mxit Launch, which is currently in beta.
CSA’s plans for the lovecricket community include up to the minute live scoring, sharing the comments from Mxit users on screens at the games, giving fans the chance to chat to players via Mxit and running competitions through the app.
Currently the app mirrors the scoring information in the Twitter feed. On match days the Twitter feed averages around 40 score focused tweets to keep fans updated on the match.
Vincent Maher, CMO of Mxit says, ‚”The scoring functionality is an important part of this app. Getting background information on players or games is great but the real engagement and excitement will be built by giving fans the sense that they are right there at the stadium. Once the real time scoring is added I cant’ imagine a better mobile way to stay close to a game.‚”
Lovecricket’s launch coincides with the first KFCT20 international game between South Africa and Pakistan. ‚”This will give our new Mxit fans the chance to really experience how the app can keep them close to the players and the game as it is being played,‚” says Appiah.
To download Mxit and to add lovecricket please go to http://mxitapp.com/lovecricket
Olympics more social than ever
This year’s Olympic Games are more social than every. Conversations are popping up on social media sites like Facebook and results are spreading across the world via Twitter seconds after they finish, turning the Olympic Games into the Social Games.
When the 2012 Olympics kicked off in London, there was no doubt that the summer games would reflect the changed times in which the event occurs, with multi-platform global social engagement like never before.
‚”The Games are being spoken about via social media via Facebook, Twitter, Google+ and YouTube,‚” says Greg Viljoen, Cape Town-based Head of Digital with global media agency Carat.
Viljoen says the buzz at this year’s event is the first Social Games, ushering in an era which will see the world’s public engage with the international athletics extravaganza in a way never seen before.
The figures speak for themselves, says Viljoen: In 2008, there were a mere 100 million people using Facebook. Four years later in 2012, this figure has increased to 900 million users worldwide.
In 2008, only 6 million people were bothering to condense their thoughts into 140 characters to share on online and micro-blogging service, Twitter. Fast-forward from Beijing to London, and Twitter has morphed into a global behemoth, now sporting more than 500 million users.
In South Africa, mobile access has also become a game changer. Currently, the country has 12 million mobile Internet users a huge increase from four years ago, when most people who accessed the internet did so via non-mobile devices.
‚”With social media being bigger now than ever before and the public’s access to the internet via mobile devices on the increase, everyone can follow and have their say instantaneously, which will make these games far more social and interactive than anything before,‚” says Viljoen.
‚”Social Media now gives spectators a voice which they did not have before, and this of course gives them the sense of being far more involved. From voicing opinions and commenting on performances whether from their couches in Langebaan or Limpopo, or from the pound seats in the stadium at Olympic Park in Stratford, London, social media will be the voice of the Olympics and the vehicle through which millions of people express themselves.‚”
Already, the content originating around the Olympics are distinctly different, and many debates, arguments and non-sanctioned content will find its way into the way the world views and engages with the event, Viljoen points out.
‚”How quickly did an Australian athlete’s ‚’provocative’ warm-up routine go viral on YouTube: how many hundreds of thousands of shares will the pic of the AbFab ladies lighting a ciggie from the Olympic torch ultimately garner: and how many more athletes and commentators will make false starts by losing the Twitter grip, such as the Greek athlete who was expelled following her racist comment on the network?
Samsung gets into Olympic spirit
Samsung Electronics have opened a ‚”London 2012‚” section in the Samsung Apps marketplace. In this section, users will be able to download a range of apps specifically tailored to keep them up to date with the progress of the games.
Says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa: ‚”We have created a specific ‚’London 2012′ section on the App store which not only provides consumers with the opportunity to access the latest information and guides while in London for the Olympic Games, but for those who aren’t as fortunate to be attending the Olympics, they can access all the latest game information and activities at the click of a button allowing them to be part of the Olympic action.‚”
‚’The London 2012′ is a pocket guide to the Games! All Samsung Galaxy smartphone and tablet owners will have access to all of this and more, with some of the apps included, but not limited to:
London 2012 – Official Mobile Game (Lite)
This app allows you to play the Official London 2012 Olympic Game on your smart phone! Get ready for the London 2012 Olympic Games, train the ultimate athlete and compete in 4 fast paced events 100m sprint, 110m hurdles, 100m freestyle, double trap. Additionally, you also get to train and customise your athlete. Easy to play difficult to master, all while enjoying authentic London 2012 Olympic venues.
Coca-Cola My Beat Maker
This app allows you to combine Olympic sport related musical beats to make music that you can share on Facebook. Be creative and make a melody using your movements, so bust out your own loops and beats based on the official Coca-Cola anthem for the London 2012 Olympic Games. When your beat is ready, upload and share it to The Global Beat the biggest musical collaboration ever!
Around the Rings – Olympic News
Keep up with the latest news about the Olympics from Around the Rings, the world’s leading source of news about the Olympic Games. ATR is required reading for the Olympic Movement and your best source for Olympic news and the London 2012 Games. Reporting on the scene of virtually every important event on the Olympic calendar, ATR’s information is accurate, contextual and immediate because they know the players, and who and what is important.
‚”As the worldwide Olympic partner for wireless communications equipment and a presenting partner of the London 2012 Olympic Torch Relay, we encourage everyone to celebrate the Olympics by creating inspiring and memorable experiences for everyone around the world. Technology is the unifying factor and with the GALAXY S III, Samsung’s Olympic Games phone during the London 2012 Games, London 2012 becomes ‚’Everyone’s Olympic Games,‚” concludes Fleischer.
For more information on London 2012 and all the Olympic related apps please visit: http://www.samsungapps.com/.