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Social Media wins World Cup

Deschamps’ Le Bleus worked their way up to the World Cup Final in Moscow in this year’s World Cup where they went head-to-head with Croatia for what was described as “one of the most exciting finals in FIFA World Cup history.



Given that it was France’s Independence Day, or Bastille Day on Saturday, we can say that the nation had a pretty good weekend.

What did social media have to say about it?

Global media intelligence company, Meltwater, analysed social media mentions and trends surrounding the World Cup. In the week leading up to the final, 7–14 July, there were 1,5 million mentions of “France.” In the same week, “Croatia” was mentioned 998 000 times on social media. Of course, this could have been due to the fact that France celebrated Bastille Day on the 14th.

World Cup or “#WorldCup” rallied up a total 9,8 million hits on social media in the last seven days. Of that, nearly 50% was positive chatter. 25% of the mentions were on Sunday, the day of the final.


Of the positive conversation, the majority included mentions of the words “nation,” “celebration” and “victory,” showing the celebratory nature of the social chatter.

Twitter was the most popular platform for hosting conversations about the much-anticipated Final, followed by Facebook, online forums and YouTube – where thousands of videos of goals, highlights and playing time have been uploaded.

The UK and USA were the most vocal about the World Cup on social media in the last week with 12% of the chatter coming from each region. Other countries that Tweeted significantly was South Africa (4,25%), India (3,1%) and Russia (0,5%), where the World Cup was hosted. The data illustrates that although two European countries were playing against each other, people all over the world were tuning in to watch the game and chipping in to the conversation around the match.

One person Tweeted about their setting for their World Cup final from Syria:

Meanwhile, in Paris:

Although France was mentioned over 880 000 times on social media on Sunday and Croatia 353 000 times, both nations celebrated their presence in the Final accordingly. “Congratulations” was one of the most popular terms seen in the same sentence with both France and Croatia yesterday. This can be seen as an indication of good sportsmanship – as both did deserve congratulatory wishes.

Clearly, the data indicates that there was a sense of unity all over the world.

With words like “unity” and “world” trending with regards to the World Cup Final 2018, and terms like “multicultural” and “multinational” trending with regards to France – it’s safe to say that this World Cup had a strong influence on national pride for many countries, and the unity of cultures within nations for many more.


Notre Dame, Scoop Makhathini, GoT, top week in search

From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.



Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.

In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.

Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.

Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.

As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.

South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday  as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at

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5G smartphones to hit 5M sales in 2019



According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.

Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”

Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”

Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”

Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion

Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024

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