A recent study showed that 43% of recruiters use social networks to find suitable employees. HEIDI DUVENAGE of Sage gives a few tips on how to create a useful and professional looking LinkedIn profile.
Most recruiters these days will take a look at your LinkedIn profile to learn more about you if your CV captures their eye and they’re interested in interviewing you. They also often scan relevant profiles on LinkedIn to identify people they think might be a match for positions they are struggling to fill or don’t want to advertise.
A recent study on Global Recruiting Trends 2016 showed that 43% of recruiters use social professional networks as their key source of quality and 42% use internet job boards. As such, a clean, professional and presentable LinkedIn profile can be a major asset for developing your career. It can help you land that great job or expand your network for the future.
Here are key things we look out for when we’re evaluating job candidates’ LinkedIn profiles.
1. Keep your profile up-to-date
Don’t let your LinkedIn profile get dusty and out of date. Regularly update your experience, job titles, and career activity so that a prospective recruiter can easily see what you’re up to. Even if you’ve held the same job for a while, add a bit of info about your most recent projects and achievements to show that you’re busy and productive.
2. Highlight your strongest selling points in a prominent manner
A LinkedIn profile should be quite detailed, offering recruiters and business contacts an at-a-glance view of your education, experience, achievements, and your community engagements. But make sure that your most recent and important skills are easy to identify.
Take some time to polish your summary so that it really pops out and sells your strengths to the reader. And ensure that you use the right keywords in your summary and in your list of skills to make it easy for recruiters to find you when they’re searching for candidates with your profile.
3. Connect with people in your industry
Don’t be shy on LinkedIn – connect with people in your industry. When you seek to connect with someone, add a polite, personalised note asking them to accept your invitation and explaining what (or who) you have in common.
4. Follow companies, publish content, and join relevant groups
There are millions of profiles on LinkedIn, so you might need to do a bit work to get attention from the right people. Share relevant professional content, write short posts if you have the time, join industry groups and get involved in their discussions, and follow companies to raise your profile. Companies and groups often post job openings, which can be handy if you’re looking for new career opportunities.
5. Make your intentions known
Let the other LinkedIn users see what you’re looking for. For example, if you’re a recruiter looking for talent in a certain field, post that information so interested parties can contact you.
1. Use an inappropriate photo or picture for your profile
Profiles without photos don’t get much attention. You don’t necessarily need a professional portrait for LinkedIn, but you should look presentable in the picture you use.
Avoid photos taken in social settings, especially with a beer in your hand; also, don’t put up a pixelated picture, or use ones with distracting backgrounds. A recent head-and-shoulders, taken in your work clothes and with a smile on your face, will be perfect.
2. Rely on jargon or clichés
Don’t get carried away with industry buzzwords or CV clichés when you talk about yourself. Even if you’re a dynamic problem-solver and team player with an inspirational management style, these words sound empty and insincere because of how overused they have become.
Rather show off your characteristics by talking about your achievements (“I helped Acme Corp. to develop a widget for a new market” rather than “I’m an out-of-the-box thinker”). Consider asking people you have worked with to write endorsements for you so that the boasts aren’t coming from your own mouth.
3. Fib or exaggerate
This should go without saying, but white lies and exaggerated claims on LinkedIn are effectively as bad as telling fibs on your CV. It’s so easy for someone to check up on your claims and you will be caught out.
4. Use LinkedIn as a social media site
Your profile should reflect your professional persona and not your child’s first steps or pictures from your holiday at the beach.
5. Have spelling errors in your profile
Typos in your profile create an unprofessional impression. You will lose the recruiters interest if your spelling and grammar isn’t correct.
CES: So long, and thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops