A recent study showed that 43% of recruiters use social networks to find suitable employees. HEIDI DUVENAGE of Sage gives a few tips on how to create a useful and professional looking LinkedIn profile.
Most recruiters these days will take a look at your LinkedIn profile to learn more about you if your CV captures their eye and they’re interested in interviewing you. They also often scan relevant profiles on LinkedIn to identify people they think might be a match for positions they are struggling to fill or don’t want to advertise.
A recent study on Global Recruiting Trends 2016 showed that 43% of recruiters use social professional networks as their key source of quality and 42% use internet job boards. As such, a clean, professional and presentable LinkedIn profile can be a major asset for developing your career. It can help you land that great job or expand your network for the future.
Here are key things we look out for when we’re evaluating job candidates’ LinkedIn profiles.
1. Keep your profile up-to-date
Don’t let your LinkedIn profile get dusty and out of date. Regularly update your experience, job titles, and career activity so that a prospective recruiter can easily see what you’re up to. Even if you’ve held the same job for a while, add a bit of info about your most recent projects and achievements to show that you’re busy and productive.
2. Highlight your strongest selling points in a prominent manner
A LinkedIn profile should be quite detailed, offering recruiters and business contacts an at-a-glance view of your education, experience, achievements, and your community engagements. But make sure that your most recent and important skills are easy to identify.
Take some time to polish your summary so that it really pops out and sells your strengths to the reader. And ensure that you use the right keywords in your summary and in your list of skills to make it easy for recruiters to find you when they’re searching for candidates with your profile.
3. Connect with people in your industry
Don’t be shy on LinkedIn – connect with people in your industry. When you seek to connect with someone, add a polite, personalised note asking them to accept your invitation and explaining what (or who) you have in common.
4. Follow companies, publish content, and join relevant groups
There are millions of profiles on LinkedIn, so you might need to do a bit work to get attention from the right people. Share relevant professional content, write short posts if you have the time, join industry groups and get involved in their discussions, and follow companies to raise your profile. Companies and groups often post job openings, which can be handy if you’re looking for new career opportunities.
5. Make your intentions known
Let the other LinkedIn users see what you’re looking for. For example, if you’re a recruiter looking for talent in a certain field, post that information so interested parties can contact you.
1. Use an inappropriate photo or picture for your profile
Profiles without photos don’t get much attention. You don’t necessarily need a professional portrait for LinkedIn, but you should look presentable in the picture you use.
Avoid photos taken in social settings, especially with a beer in your hand; also, don’t put up a pixelated picture, or use ones with distracting backgrounds. A recent head-and-shoulders, taken in your work clothes and with a smile on your face, will be perfect.
2. Rely on jargon or clichés
Don’t get carried away with industry buzzwords or CV clichés when you talk about yourself. Even if you’re a dynamic problem-solver and team player with an inspirational management style, these words sound empty and insincere because of how overused they have become.
Rather show off your characteristics by talking about your achievements (“I helped Acme Corp. to develop a widget for a new market” rather than “I’m an out-of-the-box thinker”). Consider asking people you have worked with to write endorsements for you so that the boasts aren’t coming from your own mouth.
3. Fib or exaggerate
This should go without saying, but white lies and exaggerated claims on LinkedIn are effectively as bad as telling fibs on your CV. It’s so easy for someone to check up on your claims and you will be caught out.
4. Use LinkedIn as a social media site
Your profile should reflect your professional persona and not your child’s first steps or pictures from your holiday at the beach.
5. Have spelling errors in your profile
Typos in your profile create an unprofessional impression. You will lose the recruiters interest if your spelling and grammar isn’t correct.
Where is the pickup truck emoji?
With billions of emoji sent daily and nearly every mode of transportation including cars, scooters, boats, spaceships and ski lifts among the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck. Ford decided it was time to do something about this and is celebrating World Emoji Day with the debut of the pickup truck emoji.
“When customers started demanding a truck emoji, our drive for continuous innovation meant we knew we had to help make it happen,” said Todd Eckert, Ford truck group marketing manager. “Given F-Series’ status as America’s best-selling truck for 42 consecutive years, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”
The Ford Ranger is one of the top three best-selling vehicles in South Africa having sold 12 784 units in the country in the first half of 2019.
In 2018, Ford submitted a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji – to add a truck to emoji keyboards everywhere. Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.
The concept emoji’s capable styling has been tuned to meet current trends. “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Eric Grenier, Ford social media manager. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”
If the pickup truck emoji is approved in early 2020, the design will be customized for all mobile platforms to meet the needs of customers – from skilled tradespeople to active families and emoji lovers alike.
YouTube Music announces Smart Downloads, SA playlists
The service has introduced Smart Downloads which takes allowing users to store and play hundreds of tunes offline, automatically.
The latest updates from YouTube Music, for subscribers of its Music Premium and Premium services, include a new feature that allows users to switch seamlessly between a song and its music video for an uninterrupted experience.
It has also introduced Smart Downloads which takes the work out of downloading music, allowing users to store and play hundreds of tunes offline, automatically. YouTube Music has also announced new playlists for South Africa.
The updates all reflect features that are popular on the global leader in music streaming, Spotify, and that have been key to its growth.
YouTube said in a statement on Friday: “Imagine listening to a new track by your favourite artist in the YouTube Music app and having the ability to seamlessly switch over to watch the music video – no pauses, no interruptions, just a simple tap that keeps the music flowing. This standout new feature from YouTube Music allows YouTube Premium and YouTube Music Premium subscribers to make a seamless transition between a song and its music video for uninterrupted listening and/or watching. Whether you’re in the mood for listening or watching (or a little of both)… it’s all here – no app switching required.”
With Smart Downloads, YouTube Music automatically saves music at night, when connected to Wi-Fi, helping subscribers to use less mobile data, enjoy a smoother updating experience and save up to 500 songs offline using Liked Songs playlist as well as other playlists and albums.
Previously, music lovers could use the Offline Mixtape feature to download up to 100 songs, specifically chosen for them based on what they listened to most on the platform. Now, with Smart Downloads, they select the number of songs they would like automatically downloaded by toggling their YouTube Music Settings. This means YouTube Music Premium subscribers with Smart Downloads enabled on their mobile devices can now access hundreds of tracks regardless of connectivity.
This feature is currently available on Android, with plans to bring it to iOS in the future.
Click here to read more about YouTube Music playlists, and find out what is inside them.