It’s one of the great ironies of technology that, as computer storage becomes cheaper, companies spend more on it. That’s about to change, ARTHUR GOLDSTUCK writes from Las Vegas.
Everything is bigger in Las Vegas, so there is a double irony in the news that the world’s leading computer storage company, EMC Corporation, chose its annual conference in this ostentatious city to declare war on what we may call storage ostentation.
At the opening of the EMC World conference yesterday, the company unveiled EMC Enterprise Copy Data Management (eCDM), which it describes as “new software that enables organisations to regain control of the spiraling costs of storing and managing multiple copies of the same data”.
That may sound technical, but it relates to a wasteful habit practised by almost anyone who ever saves a file on a computer. Because the cost of storage has plummeted in recent years, and no one thinks twice about saving space when saving files, the total cost of storage in organisations keeps going up.
EMC uses the term “snaps” to describe these lightweight and apparently zero-cost multiple copies of the same data. And it warns that the implications may not be felt in storage capacity in data centres, but will have a major impact on needless complexity and inefficiency. And that, in turn, carries a massive cost.
“Just as the ‘cc’ function in email can make it too easy to create data sprawl in the email inbox, unmonitored snaps can cause the same problem in the data center,” the company explained in a statement yesterday.
It quoted estimates by global analyst firm IDC that, by 2018, global businesses will waste $51-billion storing data on the wrong tier of storage, or storing data they no longer need. Because employees have to keep creating copies for anything from data protection to analytics, 82% of businesses now have at least 10 copies of any single instance of data.
As a direct response to the problem, eCDM was launched yesterday to streamline enterprises’ processes for monitoring, managing and analyzing such data.
“To modernise business processes, customers need a complete vision of all the data across the organization – no gaps, no silos, no misinformation,” said Beth Phalen, senior vice president of data protection and availability solutions in the Core Technologies division of EMC, yesterday.
“eCDM links together a complete picture of the copy data across a business from primary to protection storage, ensuring customers have the right copies of the right data in the right place. eCDM is the first product to bridge the gap between data protection and data management, addressing the pressing challenge of ensuring the right levels of protection while also addressing copy data sprawl; helping organisations dramatically reduce cost while increasing confidence that their data is protected consistently and completely.”
Then solution still allows “self-service” copy creation, but now brings governance to this generally overlooked corner of a company’s information management.
One of EMC’s clients presenting at the conference, First National Technology Solutions, which implements and manages large systems for major corporations, is one of the early users of the tool.
“We can now provide our customers with more insight into their data, empowering them to make informed decisions about what they’re storing and for how long,” says the company’s chief technology officer James O’Neil. “We expect this to help our customers to avoid data sprawl as well as monitoring protection compliance.”
And, of course, to control costs, and thus provide more competitive pricing.
The new software is one of a wide range of new products EMC is launching in Las Vegas, as it sets about reinventing not only storage, but also data centres that collectively host the cloud.
“The IT industry is in a state of massive transformation, resulting in both disruption and great opportunity,” said David Goulden, CEO of EMC’s Information Infrastructure division. “Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernising the data center in order to support the development of new applications and advance their digital agendas. Some are doing all of this simultaneously. The products and services announced today will help advance the customer’s journey to build a modern data center in order to thrive as a digital business.”
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”