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SA digitally ahead, but behind on growth

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Although South Africa’s digital economy makes it a standout among its emerging market peers, the country’s digital adoption has not yet translated into industrial growth, according to a Accenture and Gordon Institute of Business Science whitepaper.

According to the report, South Africa ranks ahead of India, Brazil, and Russia on digital competitiveness based on its strengths in areas such as technology skills, research and development expenditure, access to capital, regulatory frameworks, innovation ecosystems and ICT exports. The country now needs to embrace digital technologies to reinvent how its industrial sector operates and re-ignite economic growth.

The report surveyed senior executives from leading South African companies in manufacturing and production sectors, who formed part of the larger global survey group of 1,000 decision makers spanning over 20 countries. “Our study shows that decision makers are hungry for digital adoption,” says Yusof Seedat, Director at Accenture Research. “This potent mix of digital maturity and executive desire isn’t delivering expected results in terms of economic growth.”

“What is most troubling is the performance of South Africa’s manufacturing sector, where growth has been flat for a decade and negative for three consecutive quarters, falling an average of 3.3% beginning the third quarter of 2016, and expanded marginally (by 1.5%) in Q2 of 2017. This stagnation has both economic and policy implications, given the role of manufacturing in the government’s plans for economic transformation and job creation,” says Seedat.

South African companies also tend to mimic digital strategies of large industrial nations which prevents them from contextualising digital strategies to their own industrial reality and as a result, often fail to customise their offerings to meet rapidly changing customer expectations.

Moving forward, the report shows that for South African companies to generate the improvements that will enable them to leapfrog to digital leadership, companies must reinvent their operating models completely and rethink production and value chains. To succeed, companies need to move to what Accenture calls Industry X.0, which is the full digital reinvention of how companies and industries work by leveraging the combinatorial powers of digital. “Companies must reimagine and rebuild their businesses as smart, connected, living and learning entities to digitally reinvent their industry.” highlights Seedat.

With relative ease, industrial companies in South Africa can now adopt a mix of advanced digital technologies such as artificial intelligence, 3D printing, blockchain, and big data analytics to create hyper-personalized experiences, new levels of efficiency and build new sources of growth.  To facilitate this change, the report highlights the following six digital imperatives that need to be addressed by South African companies in order to become Industry X.0 businesses:

  • Transform the core. Companies need to build their core engineering and production systems around digital technologies that drive new levels of efficiency. They need to ensure that physical machines and software systems are synchronised to unlock previously-unseen cost efficiencies—thus driving up investment capacity.
  • Focus on customer experiences and outcomes. Local companies should invest in creating hyper-personalised experience for customers using multiple “smart” touchpoints. This helps grow core businesses by enhancing customer engagement.
  • Innovate business models. Industry X.0 companies ideate and create new business models to drive differentiated value for their clients and new revenue streams for themselves. Such companies inculcate an innovation mindset across the organisation, allowing every employee to contribute ideas towards enhancing customer experience.
  • Build a digital-ready workforce. Industry X.0 companies recruit, train, and retain talent with skills for the digital enterprise and encourage collaboration between people and machines. Digital skills are not limited to knowledge of using digital tools or software programs, but also includes intuitive knowhow of how to apply those tools to solve real business problems.
  • Build new ecosystems. Companies need to build an ecosystem of suppliers, distributors, start-ups, and customers, which will allow them to scale new business models rapidly. Large industrial companies must assume a collaborative approach to innovation. Despite their size and technological prowess, they must act with empathy and allow creative freedom to smaller ecosystem partners.
  • Pivot wisely. Industry X.0 companies are moving into the future, but as they do so, they carefully balance investment and resource allocation between the core business and new businesses to synchronise innovation and growth.

To succeed as digital enterprises, companies must look beyond traditional productivity and efficiency measures, and identify new ones that make the most of the big data and advanced analytics capabilities available to them. In Industry X.0 organisations performance metrics should measure the abilities of digital technology as well as the digital workforce to improve both the top and bottom line.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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