PayU has launched a real time recurring (RTR) offering, called PayU Xpress, designed to boost security and convenience for both retailers and consumers.
The solution provides South Africa’s eCommerce stores with a platform for their shift to a one-click checkout, offering increased customer engagement and the potential for increased sales through improved customer conversions.
“It is our conviction that shoppers just want payments to “happen” and not to be an integral part of the online checkout experience. With RTR we can achieve this, says Karen Nadasen, Country Manager of PayU South Africa.
“Data shows that where shoppers are able to virtually tap and go whenever they see an item at a retailer they trust, they are more likely to purchase impulse items and keep returning to the same site for further service,” concludes Nadasen. “Online operators have experienced a drop off as significant as 30% due to poor functionality and user accessibility – it is a costly mistake to make.”
One-click checkout services have been implemented by numerous retailers over the past few years, with brands such as Amazon, PayPal and Uber taking advantage of its potential and capability. These merchants long since recognised the value of convenience and the importance of customer experiences in an increasingly customer-controlled world.
Uber’s payment platform uses RTR to accept recurrent payments upfront. For Visa Checkout and PayPal, the solution gives their customers a central stop for all their payment options. Amazon Mobile Payments has been available since early 2016 to overcome the barriers around mobile conversion and, along with one-click and Amazon Payments, is one of the reasons why the company achieved $US107 billion in sales in 2015.
The World Wide Worx Online Retail in South Africa 2016 report has found that online retail in the country is growing at a steady rate and it is expected to reach 1% of the total spend for the first time this year. The fact that shoppers still only spend small amounts may be ascribed to legacy issues hindering adoption, but can ultimately benefit the retailer if frequency of payments increases with the right payment solution in place.
Ultimately, some of the biggest barriers to customer conversion are delays, complexity and security on mobile devices, frustrating input methods. Mobile devices are with people 73% of the time according to Facebook and according to a Google / Ipsos study, 29% of users will switch to another site if the one they are on is too slow.
With PayU Xpress, consumers need only enter their details on their first purchase. The platform becomes their central payment repository for as long as they require. PayU offers additional fraud protection for merchants and consumers as users have the option to activate 3D Secure on a user’s first transaction without having to do it every time. For the retailer, the addition of the PayU Xpress button to their payment page is quick and easy so their consumers can use the feature as needed.
“PayU Xpress delivers a shopping experience which is safe, easy and requires only a single click for authentication,” explains Nadasen. “It is the ideal option for eCommerce stores looking to drive richer engagement and improve conversion rates, and gives returning customers a simple and safe space in which to transact. The system uses a PCI-DSS level 1 certified card tokenization service to assure all users of complete security throughout.”
PayU Xpress has been designed to simplify the checkout experience and bring a high-level of online sophistication to South Africa’s eCommerce culture and its simple system and easy controls will give the online merchant the support they need when it comes to reassuring the careful customer.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Happy Emoji Day! Here’s 10 reasons to be cheerful
First created by Shigetaka Kurita in 1999, the emoji has become a huge part of everyday communication. Whether you love them or hate them, flying dollar bills, applauding hands and rolling eyes are here to stay.
Scientist suggest that the use of emojis will help us gain the same satisfaction from digital interactions as we enjoy from personal contact.
Almost two decades later, and we have over 2600 unique emojis to perfectly express what we feel, thank you Mr Kurita! Join HMD, the home of Nokia phones as we celebrate World Emoji Day on the 17th of July with these interesting emoji facts:
The most popular emoji used is “Person Shrugging”
1. The Nokia 3310 was chosen as one of the first 3 “National” emojis for Finland… it represents unbreakable!
2. South Africa’s favourite emoji is the “Kiss and wink”… how sweet SA!
3. French is the only language where a ‘smiley’ does not top the list for its use
4. On average, over 60 billion emojis are sent on Facebook every day
5. For the first time ever, the Oxford Dictionaries Word of the Year was a pictograph! The “Face with Tears of Joy” was crowned word of the year in 2015
6. According to Emojipedia, some of the most requested emoji’s include afro, a bagel and hands making a heart
7. To include all races, a diversity pack was released in 2017
8. It has become so trendy that the Museum of Modern Art displays the original emoji collection on canvas
9. In 2009, Herman Melville’s classic Moby Dick was completely translated into emoji’s