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MWC: Ericsson opens connected car marketplace

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At Mobile World Congress, Ericsson launched the Connected Vehicle Marketplace, which allows Original Equipment Manufacturers (OEMs), partners and motorists to be part of innovation and connectivity in the automotive industry.

Ericsson has launched a solution to reduce the complexities of building digital service ecosystems for connected vehicles. Called the Connected Vehicle Marketplace, it allows Original Equipment Manufacturers (OEMs), partners and motorists to be part of innovation and connectivity in the automotive industry.

Scania becomes the first customer to use the new solution, with Scania One, an open customer platform that gives fleet owners, drivers and fleet owners’ customers, access to services that will help increase efficiency and productivity, while contributing to a reduced carbon footprint.

Building on the success of the Ericsson Connected Vehicle Cloud, the Connected Vehicle Marketplace is a controlled and secure environment for OEMs to put new digital services into the hands of their drivers. The solution is the first of its kind and will enable OEMs to fully control the inclusion of third-party digital services seamlessly and efficiently, all integrated into one digital marketplace.

Börje Ekholm, President and CEO of Ericsson, announced the new Connected Vehicle Marketplace during Ericsson’s Media and Analyst briefing at Mobile World Congress in Barcelona on February 27.

Ekholm says: “Empowering innovation is crucial for Ericsson, and is an essential part of the successful future for not only the automotive industry, but also a whole host of others. We are committed to enabling the right mix of connectivity, security and ideas across all industries, and today’s launch of Connected Vehicle Marketplace for the automotive industry is just one example of this.”

Through the connected vehicles, Scania knows the logistical flow in the operations of fleet owners’ customers, ranging from large-scale construction sites, to public transport, to long haul transport. With Scania One, the digital tools are placed in the hands of fleet owners and drivers to ensure gains in these flows are realized and waste is eliminated.

“Compared to many other industries, the transport industry is making rapid progress in digitalization. However, we cannot make this shift alone and this is a great example of the kind of partnership that moves both our industries forward,” says Henrik Henriksson President and CEO, Scania. “Now we are taking some serious steps translating the partnership into real business for us with bottom line impact for our customers.”

Roger Lanctot, Associate Director in Global Automotive Practice, Strategy Analytics, says: “Ericsson is in a position to deliver almost any content, service or application to any device or use case, whether it’s in the home, car, or on a mobile device. With its horizontal IoT capabilities, proven today towards the connected vehicle, Ericsson now brings together all possible usage scenarios.”

The number of connected vehicles is growing rapidly – both for commercial vehicles and passenger cars. Scania has announced that there are now 250,000 connected vehicles, which amounts to more than two-thirds of all vehicles it has sold the past five years. Moreover, Strategy Analytics predicts 382 million connected vehicles by 2025.

Until now, there was no way for OEMs to share data efficiently, securely and in a scalable manner with third-parties. Ericsson’s Connected Vehicle Marketplace enables OEMs to create a connected ecosystem for core partners as well as innovators who want to come up with new innovative services for the automotive industry, to realize the full potential of connected vehicles.

Ericsson Connected Vehicle Cloud is powered by Ericsson’s IoT solution – IoT Accelerator – bringing secure world-class mobile connectivity management and trustworthy technology partnership, with IoT E2E systems, and rapid IoT deployment and monetization capabilities.

 

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Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Car that sees round corners

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Jaguar Land Rover is leading a £4.7 million (approximately R79 million) project to develop self-driving cars that can ‘see’ at blind junctions and through obstacles.

Britain’s biggest carmaker is leading a project called AutopleX to combine connected, automated and live mapping tech so more information is provided earlier to the self-driving car. This enables automated cars to communicate with all road users and obstacles where there is no direct view, effectively helping them see, so they can safely merge lanes and negotiate complex roundabouts autonomously.

Chris Holmes, Connected and Autonomous Vehicle Research Manager at Jaguar Land Rover said: “This project is crucial in order to bring self-driving cars to our customers in the near future. Together with our AutopleX partners, we will merge our connected and autonomous research to empower our self-driving vehicles to operate safely in the most challenging, real-world traffic situations. This project will ensure we deliver the most sophisticated and capable automated driving technology.”

Jaguar Land Rover is developing fully- and semi-automated vehicle technologies, offering customers a choice of an engaged or automated drive, while maintaining an enjoyable and safe driving experience. The company’s vision is to make the self-driving car viable in the widest range of real-life, on- and off-road driving environments and weather.

AutopleX will develop the technology through simulation and public road testing both on motorways and in urban environments in the West Midlands. Highways England, INRIX, Ricardo, Siemens, Transport for West Midlands and WMG at the University of Warwick join the AutopleX consortium, which was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March 2018.

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