Alcatel has announced the new Idol 4 series of smartphones at Mobile World Congress in Barcelona.
Building on the success of its Idol 3, the Idol 4 and Idol 4S smartphones are claimed to “take everything up a notch” with a new Boom Key and an augmented multimedia experience.
“The Idol 4 series marks another milestone in Alcatel innovation,” said Dan Dery, Chief Marketing Officer at Alcatel. “The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we’re really excited about, and something I’m eager to show my friends is that we’ve augmented Idol 4’s multimedia experience. A screen that offers a stunning display from any angle, an all-in-one powerhouse audio ecosystem and a professional-caliber camera.”
Alcatel provided the following information:
Boom me up! The Boom Key Delivers Augmented Experience
Boom my camera: Instantly takes photos on standby mode pressing and holding the button puts the camera into burst mode to take photos in quick succession.
Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow.
Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live.
Boom my music: Conceived by Alcatel and creatively engineered by Waves, the audio experience is automatically optimized across all media with simply one touch. The bass, loudness and clarity of the sound is enhanced, enriching the whole user experience.
Boom my game: Asphalt fans will love how the Boom Key amps up their race by releasing the Nitro and boosting the car speed. It also boosts the audio experience by increasing the volume and adding spatial sound reproduction.
Boom my view: Creates a more intense 3D effect (parallax UI effect) for the launcher and a stunning, live weather display as part of the home-screen.
Augmented Multimedia: Amped-Up Display, Camera and Sound
The Idol 4, featuring the Qualcomm Snapdragon 617 processor, and the Idol 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio. These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity which supports very fast download speeds. Additionally users will be able to enjoy all-day battery life. Both smartphones sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies’ Assertive Display technology. The larger, 5.5-inch Idol 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.
“Both Snapdragon 617 and 652 processors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for Alcatel consumers,” said Alex Katouzian, senior vice president, product management, Qualcomm Technologies. “We are pleased to have worked with Alcatel on the development of their new Idol 4 and Idol 4S series, which will deliver exceptional features.”
Idol 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies. The smartphones also produce crystal-clear shots even in the dark.
For a superior and powerful audio experience, Alcatel teamed up with two well-known audio brands, JBL and Waves.
Other Idol 4 series audio features include two powerful 3.6 watt speakers, Hi-Fi surround-sound for the headset, and optimization of audio presets both automatically and manually, giving users a powerhouse sound. The J22 JBL headphones employ high-performance drivers and a high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.
The pre-loaded Onetouch Music app offers users an all-in-one music ecosystem, which lets them discover new music, mix online or local tracks, remix, as well as play and browse featured playlists.
Augumented Reversibility: Up, Down and All Around
IDOL 4 and IDOL 4S are reversible in three ways. The interface rights itself no matter if the users picks it up right side up or upside down. In addition, it is reversible left to right: stereo sound is always on the correct side, even when the phone is flipped. And the strategically placed speaker grille ensures that sound is unobstructed, whether the phone is facing up or turned over.
Augumented Reality: Part of the Idol 4 Experience
Last but not least: The Idol 4S’s innovative packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming. Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, a built-in app to easily access saved virtual reality content or streamed in realtime via LittlStar.
Finely Crafted Design
Idol 4 and Idol 4S will be offered with four different metal frames: Gold, Dark Gray, Rose Gold and Metal Silver. The front glass touch panel and glass back cover give the phones a premium look and feel. The Idol 4 series’ slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its finely crafted, luxurious design.
South Africans are searching in the dark, according to the latest Google Search trends.
With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.
Valentine’s Day came a distant second.
After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:
- “Loadshedding schedule” – generated more than 100k searches on Sunday
- “Load shedding schedule” – generated more than 100k searches on Sunday
- “Eskom load shedding” – generated more than 100k searches on Sunday
- “Load shedding Cape Town” – generated more than 50k searches on Sunday
- “Load shedding schedule” – generated more than 400k on Monday
- “Load shedding Johannesburg” – generated more than 20k searches on Monday
- “Load shedding schedule” – generated more than 200k search queries on Tuesday
Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:
- “Valentines Day” generated more than 100k search queries on Thursday
- “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
- “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
- “Love quotes” generated more than 5k search queries on Thursday
- “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.
Numerous Hollywood blockbusters (District 9, Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.
So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.
But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.
Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”
Included in the short films coming to Showmax are the award winners Junior and O-Puncha. Junior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.
Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.
Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s
AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.
The full list of AFDA short films coming to Showmax is as follows:
|Lullaby from the Crypt||Keenan Lott & Raven Davids||Animation|
|Ko Ga Cherenyane||Sibonokuhle Myataza||Documentary|
|Mallemeule||Jaco Van Bosch||Drama|
|Canal Street||Brodie Muirhead||Drama|
|On the Fence||Warrick Bews||Drama|
|The Righteous Few||Lindo Langa||Drama|
|Hlogoma Peak||Luke Ahrens||Drama|
|Frozen Flame||Cameron Heathman||Animation|
|Wolf||Brett van Dort||Fantasy|
|The Walk Home||Sisanda Dyantyi||Drama|
|Doreen||Luvuyo Equiano Nyawose||Drama|
|Sicela Amanzi||Mlu Godola||Drama|