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Fitbit feels Alta’s pulse

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Fitbit has launched the Alta HR, claimed to be the world’s slimmest fitness wristband. It features a continual heart rate monitor, step counter and sleep monitor with silent alarm.

Fitbit has introduced Fitbit Alta HR and new advances in sleep tracking, which it says will provide users with insights and guidance in the Fitbit app to make more informed decisions about their health and stay motivated to reach their wellness goals in style.

“Alta HR and these powerful new sleep features demonstrate our continued focus on evolving our innovative technology to deliver deeper, more actionable insights to help our users improve their health,” says James Park, co-founder and CEO of Fitbit. “The miniaturisation of our PurePulse heart rate technology opens up exciting opportunities for future generations of devices and new form factors. Our advances in sleep will provide millions of users around the globe accessibility to invaluable insights that previously could be obtained only through expensive lab tests.”

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Fitbit provided the following information:

  • Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse heart rate technology, automatic exercise recognition, sleep tracking, battery life of up to seven days and smart notifications in a slim, versatile design that is easily customized to fit your style. Alta HR is available in retail from April 2017.
  • Sleep Stages utilizes heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as time awake each night, to better understand your sleep quality.
  • Sleep Insights uses the whole of your Fitbit data to provide personalized guidance on how to improve your sleep for better overall health.

Heart Rate and Style in a Sleek Design

Fitbit was able to bring PurePulse, the feature requested most by Fitbit Alta users, to Alta HR by developing a one-of-a-kind chip that reduced the size and number of components needed, achieving a 25% slimmer design than Fitbit Charge 2. The result is a stylish device that offers all-day, continuous heart rate tracking, making it easier for you to make more informed decisions about your health:

  • Better measure calorie burn all day, including during non-step based exercise like yoga and spinning, to help you stay on track toward your health and weight goals by tracking calories in versus burned.
  • See real-time heart zones on your wrist and exercise summaries in the Fitbit app to work out at the right intensity for your health and fitness goals.
  • View resting heart rate on-device and trends in the Fitbit app, and compare it to your activity to see how consistent exercise can improve your heart health over time. A decrease in resting heart rate is a key indicator of cardiovascular health; changes up or down may indicate illness or other issues.

Sleep Better

Fitbit is also introducing two dynamic sleep tools – Sleep Stages and Sleep Insights – that provide deeper insight into your sleep quality and guidance on how to improve, building on its popular sleep features that have empowered millions of people to track their sleep since 2012. Along with diet and exercise, sleep is a key factor in overall health, but most people have very little insight into it. Good sleep plays a critical role in your health and overall wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity.[iii]

Sleep Stages, powered by PurePulse, uses accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit’s proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night:

  • Light Sleep (including sleep stages N1 and N2) occurs throughout the night and is important for memory, learning and letting your body recover from the day; for most people that’s 50-60% of your night.
  • Deep Sleep (sleep stage N3) promotes a healthy immune system and muscle growth and repair; for most people that’s 10-25% of your night (depending on your age).
  • REM Sleep is when most dreaming occurs and is important for mental recovery and memory formation; for most people that’s 20-25% of your night.[vi] Most REM sleep comes at the end of the night, and is often the stage to be cut short when your sleep duration decreases.
  • Awake periods (between 10-30 times) are a normal part of your sleep cycle each night.

Everyone’s sleep cycle is different, but by better knowing your sleep quality and patterns, and realizing the impact they have on your day, you can make lifestyle changes that can help improve your sleep over time – such as diet, exercise, winding down before bed and keeping a consistent sleep schedule. For example, if you wake up feeling exhausted each morning, despite seemingly getting enough sleep, you may not be getting sufficient deep sleep.

Tracking sleep patterns could also help identify variations that can be indicative of other issues. For example, it has been shown that irregularities in sleep patterns could be a sign of a sleep condition that should be discussed with a doctor.

“From helping maintain a healthy immune system, to preserving your cognitive functions and managing a healthy weight, your sleep – or lack of – plays a critical role,” said Dr. Allison Siebern, Stanford University and Fitbit Advisory Panel Sleep Expert. “Fitbit’s new sleep features use a scientific-based approach to show your sleep patterns over time, and provide you with validated, actionable guidance to help you make changes in your daily routine to achieve greater quality sleep – and in turn improve your overall health. Given the comfort and accessibility of this product, it’s one of the most valuable and useful sleep tracking solutions available to consumers outside of a sleep lab.”

Developed with Fitbit’s panel of sleep experts over the last two years, Sleep Stages makes information previously only accessible through a sleep lab accessible to millions of consumers, while Sleep Insights offers personalized guidance to help improve your sleep. The panel brings a wealth of academic expertise across a variety of sleep-related areas, including health, chronic disease and insomnia:

  • Dr. Michael Grandner, director, Sleep and Health Research Program at the University of Arizona;
  • Dr. Allison Siebern, consulting assistant professor, Stanford University Sleep Medicine Center, and director, Sleep Health Integrative Program at Fayetteville VA Medical Center; and
  • Dr. Michael T. Smith, Jr., professor of Psychiatry, Neurology and Nursing, Johns Hopkins University School of Medicine.

Fitbit conducted rigorous testing of the ability of its devices, including Alta HR, to estimate sleep stages in adults. These results validating Fitbit’s new Sleep Stages feature have been accepted for presentation at SLEEP 2017, the leading meeting for sleep scientists and clinicians.

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Sleep Insights – using Fitbit data gained from over 3 billion nights of logged sleep, which is equivalent to 2.5 million years, Fitbit is uniquely positioned to deliver powerful sleep insights that provide actionable guidance and coaching to help you improve the quality of your sleep and, in turn, your overall health. Some examples include:

  • Understand the connections between your sleep, exercise, diet, weight and heart rate:
    • “There seems to be a strong correlation between your sleep and your runs. The last 10 weeknight logs show that you had 20 mins more restful sleep on days you ran vs. days you didn’t.”
    • “A lack of sleep can increase your hunger hormones. So if you’re looking to lose weight, make sure you’re logging enough ZZZs.”
  • Receive personalized guidance and insights based on your Fitbit data to help you stick to an ideal schedule and get the best sleep quality:
    • “You slept an average of 9hrs 30min this weekend, which is substantially higher than your weekday sleep duration of 5hrs 40min. That swing may be a sign that you’re not getting enough sleep during the week.”
    • “Great job going to bed at a consistent time during the week. Being consistent means going to bed within a 30-minute time window every day of the week. People with a consistent bedtime like yourself get up to 40 minutes more sleep per night than those with low sleep consistency.”

Stay Motivated

In addition to the advanced health and fitness tracking experience PurePulse brings to Alta HR, popular features and notifications keep you connected and motivated to reach your goals:

  • All day, automatic tracking of your most important stats (heart rate, steps, distance, calorie burn, active minutes) day and night, powered by battery life of up to seven days.[xi]
  • SmartTrack™ automatic exercise tracking records activities like walking, running, cycling, elliptical, sports and aerobic workouts in the Fitbit app, giving you credit toward your weekly exercise goals.
  • Reminders to Move help you stay active throughout the day, and reducing sedentary time can play a significant role in the prevention of diabetes, obesity and cardiovascular disease.[xii]
  • Call, text and calendar notifications keep you connected so you can focus on your day.[xiii]
  • Connect with one of the largest social fitness networks in the world through the new Community tab in the Fitbit app to find support and inspiration on your path to better health and fitness.

Availability 

Alta HR will be available early April 2017

Sleep Stages and Sleep Insights will be available globally in April 2017:

  • Sleep Stages will work with Alta HR, Blaze and Charge 2 devices via the Fitbit app on Android, iOS and Windows, and on Fitbit.com in the online dashboard.
  • Sleep Insights will be available with all Fitbit devices that track sleep via the Fitbit app.

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Naspers feeds into Latin America’s tech funding

Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.

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Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.  

Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment. 

iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers. 

The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics. 

“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO. 

“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”  

Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia.  We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.” 

Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.

iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.

“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”

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Hide your sheep, Spyro is reigniting

Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.

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Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD.  Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.

South African distributors Megarom provided the followjng information:

In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.

Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.

“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”

In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.

“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”

The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.

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