A recent study showed that 43% of recruiters use social networks to find suitable employees. HEIDI DUVENAGE of Sage gives a few tips on how to create a useful and professional looking LinkedIn profile.
Most recruiters these days will take a look at your LinkedIn profile to learn more about you if your CV captures their eye and they’re interested in interviewing you. They also often scan relevant profiles on LinkedIn to identify people they think might be a match for positions they are struggling to fill or don’t want to advertise.
A recent study on Global Recruiting Trends 2016 showed that 43% of recruiters use social professional networks as their key source of quality and 42% use internet job boards. As such, a clean, professional and presentable LinkedIn profile can be a major asset for developing your career. It can help you land that great job or expand your network for the future.
Here are key things we look out for when we’re evaluating job candidates’ LinkedIn profiles.
1. Keep your profile up-to-date
Don’t let your LinkedIn profile get dusty and out of date. Regularly update your experience, job titles, and career activity so that a prospective recruiter can easily see what you’re up to. Even if you’ve held the same job for a while, add a bit of info about your most recent projects and achievements to show that you’re busy and productive.
2. Highlight your strongest selling points in a prominent manner
A LinkedIn profile should be quite detailed, offering recruiters and business contacts an at-a-glance view of your education, experience, achievements, and your community engagements. But make sure that your most recent and important skills are easy to identify.
Take some time to polish your summary so that it really pops out and sells your strengths to the reader. And ensure that you use the right keywords in your summary and in your list of skills to make it easy for recruiters to find you when they’re searching for candidates with your profile.
3. Connect with people in your industry
Don’t be shy on LinkedIn – connect with people in your industry. When you seek to connect with someone, add a polite, personalised note asking them to accept your invitation and explaining what (or who) you have in common.
4. Follow companies, publish content, and join relevant groups
There are millions of profiles on LinkedIn, so you might need to do a bit work to get attention from the right people. Share relevant professional content, write short posts if you have the time, join industry groups and get involved in their discussions, and follow companies to raise your profile. Companies and groups often post job openings, which can be handy if you’re looking for new career opportunities.
5. Make your intentions known
Let the other LinkedIn users see what you’re looking for. For example, if you’re a recruiter looking for talent in a certain field, post that information so interested parties can contact you.
1. Use an inappropriate photo or picture for your profile
Profiles without photos don’t get much attention. You don’t necessarily need a professional portrait for LinkedIn, but you should look presentable in the picture you use.
Avoid photos taken in social settings, especially with a beer in your hand; also, don’t put up a pixelated picture, or use ones with distracting backgrounds. A recent head-and-shoulders, taken in your work clothes and with a smile on your face, will be perfect.
2. Rely on jargon or clichés
Don’t get carried away with industry buzzwords or CV clichés when you talk about yourself. Even if you’re a dynamic problem-solver and team player with an inspirational management style, these words sound empty and insincere because of how overused they have become.
Rather show off your characteristics by talking about your achievements (“I helped Acme Corp. to develop a widget for a new market” rather than “I’m an out-of-the-box thinker”). Consider asking people you have worked with to write endorsements for you so that the boasts aren’t coming from your own mouth.
3. Fib or exaggerate
This should go without saying, but white lies and exaggerated claims on LinkedIn are effectively as bad as telling fibs on your CV. It’s so easy for someone to check up on your claims and you will be caught out.
4. Use LinkedIn as a social media site
Your profile should reflect your professional persona and not your child’s first steps or pictures from your holiday at the beach.
5. Have spelling errors in your profile
Typos in your profile create an unprofessional impression. You will lose the recruiters interest if your spelling and grammar isn’t correct.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.