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10 LinkedIn tips to get you hired

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A recent study showed that 43% of recruiters use social networks to find suitable employees. HEIDI DUVENAGE of Sage gives a few tips on how to create a useful and professional looking LinkedIn profile.

Most recruiters these days will take a look at your LinkedIn profile to learn more about you if your CV captures their eye and they’re interested in interviewing you. They also often scan relevant profiles on LinkedIn to identify people they think might be a match for positions they are struggling to fill or don’t want to advertise.

A recent study on Global Recruiting Trends 2016 showed that 43% of recruiters use social professional networks as their key source of quality and 42% use internet job boards. As such, a clean, professional and presentable LinkedIn profile can be a major asset for developing your career. It can help you land that great job or expand your network for the future.

Here are key things we look out for when we’re evaluating job candidates’ LinkedIn profiles.

DO

1.     Keep your profile up-to-date

Don’t let your LinkedIn profile get dusty and out of date. Regularly update your experience, job titles, and career activity so that a prospective recruiter can easily see what you’re up to. Even if you’ve held the same job for a while, add a bit of info about your most recent projects and achievements to show that you’re busy and productive.

2.     Highlight your strongest selling points in a prominent manner

A LinkedIn profile should be quite detailed, offering recruiters and business contacts an at-a-glance view of your education, experience, achievements, and your community engagements. But make sure that your most recent and important skills are easy to identify.

Take some time to polish your summary so that it really pops out and sells your strengths to the reader. And ensure that you use the right keywords in your summary and in your list of skills to make it easy for recruiters to find you when they’re searching for candidates with your profile.

3.     Connect with people in your industry

Don’t be shy on LinkedIn – connect with people in your industry. When you seek to connect with someone, add a polite, personalised note asking them to accept your invitation and explaining what (or who) you have in common.

4.     Follow companies, publish content, and join relevant groups

There are millions of profiles on LinkedIn, so you might need to do a bit work to get attention from the right people. Share relevant professional content, write short posts if you have the time, join industry groups and get involved in their discussions, and follow companies to raise your profile. Companies and groups often post job openings, which can be handy if you’re looking for new career opportunities.

5.     Make your intentions known

Let the other LinkedIn users see what you’re looking for. For example, if you’re a recruiter looking for talent in a certain field, post that information so interested parties can contact you.

Don’t

1.     Use an inappropriate photo or picture for your profile

Profiles without photos don’t get much attention. You don’t necessarily need a professional portrait for LinkedIn, but you should look presentable in the picture you use.

Avoid photos taken in social settings, especially with a beer in your hand; also, don’t put up a pixelated picture, or use ones with distracting backgrounds. A recent head-and-shoulders, taken in your work clothes and with a smile on your face, will be perfect.

2.      Rely on jargon or clichés

Don’t get carried away with industry buzzwords or CV clichés when you talk about yourself. Even if you’re a dynamic problem-solver and team player with an inspirational management style, these words sound empty and insincere because of how overused they have become.

Rather show off your characteristics by talking about your achievements (“I helped Acme Corp. to develop a widget for a new market” rather than “I’m an out-of-the-box thinker”). Consider asking people you have worked with to write endorsements for you so that the boasts aren’t coming from your own mouth.

3.     Fib or exaggerate

This should go without saying, but white lies and exaggerated claims on LinkedIn are effectively as bad as telling fibs on your CV. It’s so easy for someone to check up on your claims and you will be caught out.

4. Use LinkedIn as a social media site

Your profile should reflect your professional persona and not your child’s first steps or pictures from your holiday at the beach.

5.     Have spelling errors in your profile

Typos in your profile create an unprofessional impression. You will lose the recruiters interest if your spelling and grammar isn’t correct.

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When will we stop calling them phones?

If you don’t remember when phones were only used to talk to people, you may wonder why we still use this term for handsets, writes ARTHUR GOLDSTUCK, on the eve of the 10th birthday of the app.

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Do you remember when handsets were called phones because, well, we used them to phone people?

It took 120 years from the invention of the telephone to the use of phones to send text.

Between Alexander Graham Bell coining the term “telephone” in 1876 and Finland’s two main mobile operators allowing SMS messages between consumers in 1995, only science fiction writers and movie-makers imagined instant communication evolving much beyond voice. Even when BlackBerry shook the business world with email on a phone at the end of the last century, most consumers were adamant they would stick to voice.

It’s hard to imagine today that the smartphone as we know it has been with us for less than 10 years. Apple introduced the iPhone, the world’s first mass-market touchscreen phone, in June 2007, but it is arguable that it was the advent of the app store in July the following year that changed our relationship with phones forever.

That was the moment when the revolution in our hands truly began, when it became possible for a “phone” to carry any service that had previously existed on the World Wide Web.

Today, most activity carried out by most people on their mobile devices would probably follow the order of social media in first place – Facebook, Twitter, Instagram and LinkedIn all jostling for attention – and  instant messaging in close second, thanks to WhatsApp, Messenger, SnapChat and the like. Phone calls – using voice that is – probably don’t even take third place, but play fourth or fifth fiddle to mapping and navigation, driven by Google Maps and Waze, and transport, thanks to Uber, Taxify, and other support services in South Africa like MyCiti,  Admyt and Kaching.

Despite the high cost of data, free public Wi-Fi is also seeing an explosion in use of streaming video – whether Youtube, Netflix, Showmax, or GETblack – and streaming music, particularly with the arrival of Spotify to compete with Simfy Africa.

Who has time for phone calls?

The changing of the phone guard in South Africa was officially signaled last week with the announcement of Vodacom’s annual results. Voice revenue for the 2018 financial year ending 31 March had fallen by 4.6%, to make up 40.6% of Vodacom’s revenue. Total revenue had grown by 8.1%, which meant voice seriously underperformed the group, and had fallen by 4% as a share of revenue, from 2017’s 44.6%.

The reason? Data had not only outperformed the group, increasing revenue by 12.8%, but it had also risen from 39.7% to 42.8% of group revenue,

This means that data has not only outperformed voice for the first time – as had been predicted by World Wide Worx a year ago – but it has also become Vodacom’s biggest contributor to revenue.

That scenario is being played out across all mobile network operators. In the same way, instant messaging began destroying SMS revenues as far back as five years ago – to the extent that SMS barely gets a mention in annual reports.

Data overtaking voice revenues signals the demise of voice as the main service and key selling point of mobile network operators. It also points to mobile phones – let’s call them handsets – shifting their primary focus. Voice quality will remain important, but now more a subset of audio quality rather than of connectivity. Sound quality will become a major differentiator as these devices become primary platforms for movies and music.

Contact management, privacy and security will become critical features as the handset becomes the storage device for one’s entire personal life.

Integration with accessories like smartwatches and activity monitors, earphones and earbuds, virtual home assistants and virtual car assistants, will become central to the functionality of these devices. Why? Because the handsets will control everything else? Hardly.

More likely, these gadgets will become an extension of who we are, what we do and where we are. As a result, they must be context aware, and also context compatible. This means they must hand over appropriate functions to appropriate devices at the appropriate time. 

I need to communicate only using my earpiece? The handset must make it so. I have to use gesture control, and therefore some kind of sensor placed on my glasses, collar or wrist? The handset must instantly surrender its centrality.

There are numerous other scenarios and technology examples, many out of the pages of science fiction, that point to the changing role of the “phone”. The one thing that’s obvious is that it will be silly to call it a phone for much longer.

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
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MTN 5G test gets 520Mbps

MTN and Huawei have launched Africa’s first 5G field trial with an end-to-end Huawei 5G solution.

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The field trial demonstrated a 5G Fixed-Wireless Access (FWA) use case with Huawei’s 5G 28GHz mmWave Customer Premises Equipment (CPE) in a real-world environment in Hatfield Pretoria, South Africa. Speeds of 520Mbps downlink and 77Mbps uplink were attained throughout respectively.

“These 5G trials provide us with an opportunity to future proof our network and prepare it for the evolution of these new generation networks. We have gleaned invaluable insights about the modifications that we need to do on our core, radio and transmission network from these pilots. It is important to note that the transition to 5G is not just a flick of a switch, but it’s a roadmap that requires technical modifications and network architecture changes to ensure that we meet the standards that this technology requires. We are pleased that we are laying the groundwork that will lead to the full realisation of the boundless opportunities that are inherent in the digital world.” says Babak Fouladi, Group Chief Technology & Information Systems Officer, at MTN Group.

Giovanni Chiarelli, Chief Technology and Information Officer for MTN SA said: “Next generation services such as virtual and augmented reality, ultra-high definition video streaming, and cloud gaming require massive capacity and higher user data rates. The use of millimeter-wave spectrum bands is one of the key 5G enabling technologies to deliver the required capacity and massive data rates required for 5G’s Enhanced Mobile Broadband use cases. MTN and Huawei’s joint field trial of the first 5G mmWave Fixed-Wireless Access solution in Africa will also pave the way for a fixed-wireless access solution that is capable of replacing conventional fixed access technologies, such as fibre.”

“Huawei is continuing to invest heavily in innovative 5G technologies”, said Edward Deng, President of Wireless Network Product Line of Huawei. “5G mmWave technology can achieve unprecedented fiber-like speed for mobile broadband access. This trial has shown the capabilities of 5G technology to deliver exceptional user experience for Enhanced Mobile Broadband applications. With customer-centric innovation in mind, Huawei will continue to partner with MTN to deliver best-in-class advanced wireless solutions.”

“We are excited about the potential the technology will bring as well as the potential advancements we will see in the fields of medicine, entertainment and education. MTN has been investing heavily to further improve our network, with the recent “Best in Test” and MyBroadband best network recognition affirming this. With our focus on providing the South Africans with the best customer experience, speedy allocation of spectrum can help bring more of these technologies to our customers,” says Giovanni.

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