The next ten years will see the most rapid advances in the history of technology, but sometimes it will be okay to be left behind, writes ARTHUR GOLDSTUCK.
The coming ten years will see technology advance so rapidly, it will sometimes feel like we’ve moved to another planet. That is terrible news for those who already feel they’ve been left behind, or are bewildered by the pace of change since the beginning of the 21st century.
But there is good news. In most cases, no one will force them to embrace new technology. Of course, they will be at a massive disadvantage if they don’t, but in many cases they won’t experience it as a disadvantage – unless friends, family and colleagues try to rub it in their faces.
One of the greatest drawbacks of rapid adoption of new technology in the mainstream market is that those who hold onto the old are often ridiculed and made to feel inadequate. However, there is another way of viewing this behavior by seemingly hip, happening people who regard themselves as being in the know and therefore superior to those who haven’t embraced the new.
Such people are, in fact, in need of validation. Typically, they have spent a large amount of money on new technology. Whether or not the cost was justified is beside the point. The truth is that they feel a need to justify it to everyone else. That, often, is the psychology lurking behind Apple and Samsung users, for example, mocking each other for using the “wrong” technology.
But there is no such thing as wrong technology. If it works for you, that’s what matters. If someone else feels superior to you because of what works for you, the problem clearly lies with them. Feeling superior because of the technology you use is like feeling superior because of the city or town in which you were born. And anyone who feels superior because of an accident of birth is demonstrably a fool.
Just as you shouldn’t have to make excuses about where you were born, you shouldn’t have to make excuses about the technology you use.
For example, you don’t have to make excuses if:
* You use an old BlackBerry or Nokia. It still works, right? It still does everything you want it to do right? That’s the only thing that matters, unless it puts you at a practical disadvantage or is costing you more to use.
* You prefer printed newspaper to online news. It can be shown that someone who reads a newspaper from cover to cover is more informed, with better general knowledge across news, entertainment and sport, than someone who relies only on headlines fed by social media. People who rely on digital news typically filter out everything that does not fit their specific interests, and their range of interests tends to narrow.
* You like paper books instead of e-readers. Guess what? Paper is superior technology here, as a book doesn’t need to be recharged, and lasts for decades after a current e-reader is obsolete. Yes, you have to buy each book separately, but doesn’t it look great on what we one called a “bookshelf”? Most of us have yet to install a Kindle-shelf in our homes.
* You don’t have a solar-powered geyser. South African electricity is still among the cheapest in the world, and the savings from solar power versus electricy for this purpose seldome results in a return on investment. The reason? The upfront cost of installation and the ongoing cost of regularly replacing batteries is sometimes never recouped during the typical home-ownership lifespan.
* Your family doesn’t have the latest gaming console or tablet. The physical world out there is far more interesting than any digital world – but only if you allow it to be. Those without the latest toys are far more likely to allow it.
These are just a few examples, and some are generalisations. Everything depends on your own circumstances, needs and resources.
The flip side of this reality is that the opportunities represented by technology in the next decade will be massive for those who embrace change. The way we work, play, live, transact, travel, learn, educate, medicate and communicate will be utterly changed.
While it will be possible to live comfortably in the cracks between the new and the old, the real question is why you would want to do so. You don’t have to justify it to anybody else: just be certain that it is what you want for yourself.
Notre Dame, Scoop Makhathini, GoT, top week in search
From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.
Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.
In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.
Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.
Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.
As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.
South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
5G smartphones to hit 5M sales in 2019
According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.
Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”
Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”
Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”
Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion
Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024