New pan-global research has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa and Big Ben. Table Mountain sneaks in at number 28.
The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.
The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.
Research also concluded that half of those surveyed pick their holiday based on others’ holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.
Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.
“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked, said Christian Haghofer, South Africa Country Manager at Sony Mobile. “Photography has become a vital part of any trip – whether city break, adventure or simply lying on a beach. With the quality of the camera in our Xperia XZ, travellers can experience blur-free images with ‘true-to-life’ colour image capture, and superb low-light capability. We hope to inspire a new generation of photographers to capture a new perspective on their travels.”
Commenting on the fantastic imagery created on Xperia XZ and the New Perspectives report CEO of World Photography Organisation, Scott Gray, said: “The photography landscape has changed dramatically over the past decade and this is ultimately down to the accessibility and quality of cameras.
“This accessibility is even more pronounced with smartphones, the technology within these camera phones enable people to improve their photography but also, very importantly, have a high enough resolution to be able to actually do something with that image. This ability to capture the spontaneous can really help challenge the photographer’s creativity whilst providing a unique image for the viewer.
“It is absolutely fantastic that photographers are using different techniques and filters but these more unique images, whilst they may require editing, should suffice without heavy touching up and therefore produce a more natural photograph.”
Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer:
1. Play around with colours and brightness, it’s amazing how different one scene can look with some clever camera tricks
2. If you’re struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
3. Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
4. Try out a new perspective and get some shots from high above or below the subject, don’t be scared to experiment with compositions
5. Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too.
About the Top 30 list
|Rank||Landmark||Location||No. of Instagram images||% from top three angles|
|4||Empire State Building||USA||1,570,167||45%|
|6||Notre Dame Cathedral||France||1,330,688||53%|
|7||St Peter’s Basilica||Vatican City||1,131,705||30%|
|11||Statue of Liberty||USA||813,930||74%|
|16||Christ the Redeemer||Brazil||581,523||71%|
|18||Burj Al Arab||UAE||534,562||56%|
|22||Ha Long Bay||Thailand||475,390||57%|
|23||Arc de Triomphe||France||449,856||49%|
|26||Great Wall of China||China||412,603||72%|
|27||Sydney Opera House||Australia||408,919||44%|
|28||Table Mountain||South Africa||386,723||61%|
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com