Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 43.2 million followers, almost twice as many as Donald Trump who is in second place with 23.1 million followers, according to the “World Leaders on Facebook” study.
As of March 15, 2018, Queen Rania of Jordan is in third place with 16 million followers, ahead of the institutional page of the Indian Premier, @PMOIndia, with 13.9 million followers. Cambodia’s Prime Minister Hun Sen has shot into fifth position of the most followed world leaders, with 9.6 million followers and a growth rate of 48 percent.
The study analyzes the activity of 650 Facebook pages of heads of state and government and foreign ministers from January 1, 2017 using aggregate data from Facebook’s Crowdtangle tool.
Over the past 14 months, the Facebook page of President Trump had by far the most interactions of any world leader on Facebook, with a total of 204.9 million interactions (defined as the total number of comments, likes and shares), almost twice as many as Narendra Modi with 113.6 million interactions. Indonesian President Joko Widodo has 46 million interactions and Cambodia’s Prime Minister Samdech Hun Sen and Argentina’s President Mauricio Macri follow with 36 and 33.4 million interactions, respectively.
The World Leaders on Facebook study found that 175, or 91 percent, of the 193 United Nations (UN) member states maintain an official Facebook page. In addition, 109 heads of state, 86 heads of government and 72 foreign ministers maintain personal pages on the platform.
“Burson Cohn & Wolfe’s World Leaders on Facebook study is the premier work on how governments use the platform for political communications,” said Chad Latz, Chief Innovation Officer, Burson Cohn & Wolfe. “It is clear that world leaders are increasingly using social media to communicate directly with their constituents and platforms like Facebook to bring a personal, humanizing tone to their communications.”
Facebook has become the key platform for world leaders and governments to engage with voters, supporters and citizens. As of March 15, 2018, all pages of world leaders combined had a total of 309.4 million followers. Since January 1, 2017, they have published a total of 536,644 posts which have garnered close to 900 million interactions.
The findings revealed that, while more than half of the posts have photos, world leaders are increasingly sharing videos and a handful are going live to talk directly to their constituents. Posts with videos attracted by far the most interactions: 2,615 on average, compared to 1,750 for photo posts, with Facebook Live videos garnering on average 4,489 interactions. The 91,266 Facebook videos posted on world leaders’ pages have been viewed 5.4 billion times with an average view count of 70,790 per video.
Other key findings include:
– The Facebook page of the government of Botswana is the busiest, with an average of 35 posts per day since January 1, 2017. The governments of Ethiopia and the presidency of Ghana are not far behind, with 28 and 21 posts per day, respectively.
– The White House is the page most followed by peers, with 28 peer connections. It is followed by the European Commission with 24 peer connections and the U.S. State Department with 20.
– Other pages followed by world leaders include the United Nations (liked by 45), the European Parliament and the archived Obama White House page (each liked by 26) and NATO (liked by 19).
– The Russian Foreign Ministry has made the most diplomatic overtures on Facebook, liking 97 other peer pages including the personal page of Donald Trump which is also only liked by one other leader, Roosevelt Skerrit, the Prime Minister of Dominica.
– The governments of only 18 countries have not yet set up a presence on Facebook, including China, North Korea and Turkmenistan, however a Facebook page was set up for the Chinese State Council Information Office @ChinaSCIO which has only 175 likes.
– The most visited institution is The White House, with just under 5.2 million check-ins, followed by the Ugandan State House with 225,991 and 10 Downing Street with more than 190,000 check-ins.
– More than 60 percent of all World Leaders’ Facebook pages allow fans to contact the page privately using Facebook Messenger. Half of the 390 pages open to messages typically reply within a day or even within minutes using Facebook chatbots and automated replies.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Use the page links below to read about Tan’s vision of Soldiers, and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.