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What users want from technology

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Todays’s consumers have become more tech savvy than previous generations and want to get the most out of their smartphones. DEON PRINSLOO, General Manager at LG Mobile says that designing a phone that is both innovative and feature-rich has become a tall order for many manufacturers.

In what seems like an age ago, when we were all just consumers rather than users, it must have been a little easier for brands to provide for us. You want a TV? Here it is. A phone? Done. A camera? Here’s the best technology on the market.

The transition from consumers to users has been swift over the last decade and, in a trail blazed by tech industry leaders, our key concerns have become the value of our experiences. For tech companies, the question has become: how do we create products that provide a seamless transition between the experiences of everyday life and the ease of using innovative technology?

What makes technology work for us?

The first thing we need to do is remember that technology and innovation have always been about what users want. Long before any kind of phone, let alone smart ones, was an option, human beings invented the wheel because it made it easier to move things around. We then developed the cart because it offered better use and further customisation, allowing us to carry more things or different items in different ways. We have repeatedly found and refined uses for the wheel, so much so that no one who uses it – no user – really has to think about how it works. It fits neatly and seamlessly into their daily lives.

Smartphones have offered a similar form of convenience for modern users who are looking to do more with a single device than the previous generations of consumers did. You can pick a tech leader in a line-up because they’re the ones who have cottoned on to what users want and provided an integrated, streamlined experience of their device’s features. Each feature should speak to a different desire from users, covering as much ground as possible in as simple and effective a fashion as they can. You know, like the wheel.

Currently, users are looking for a lot of ground to be covered. Taking a quick look at current trends, there is a desire for more features, each of which provides an edge for every user’s individual experience of the device as a whole.

What users want right now

Finding a combination of all those features is a tall order. Doing so in a way that not only meets user expectations but also feels integrated and distinct is a feat that only the sharpest, most forward-thinking companies can pull off.

Perhaps the company that’s come closest to pulling this off while supplying a premium device to a wide range of users is LG. With their latest release, the G4, the tech giants have produced a smartphone that doesn’t just attempt to give users what they want, but goes the extra mile to surpass their expectations.

Featuring a big 5.5-inch Quantum Display, a camera that shoots pics that rival DSLRs in quality, and the intuitive and seamless UX 4.0 operating system, the new offering really does speak to the company’s careful analysis of user demand. The hardware runs remarkably smoothly for a phone pushing the upper limits of smartphone technology, but is actually contained in a slimmer curved case. And for added personalisation they’ve released six iterations of the phone with genuine, full-grain leather cases, to meet what users are looking for.

The wheel turns

The effect of great technology is that it ends up fitting comfortably into our daily lives, matching the pace of our work and leisure. The wheel works for its users because it responds to our needs, just like all the best technology should.

* Follow Gadget on Twitter on @GadgetZA

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Triggerfish launches free digital learning Academy online

Platform designed for anyone wanting to understand more about career opportunities in animation.

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Triggerfish, in partnership with Goethe-Institut and the German Federal Ministry of Economic Cooperation and Development, has launched Triggerfish Academy, a free digital learning platform for anyone wanting to understand more about the career opportunities and how to get started in the field of animation. 

The website features 25 free video tutorials, quizzes and animation exercises introducing animation as a career and the principles of storytelling, storyboarding and animation, as well as several additional resources to help guide aspiring animators into a career in animation. 

“The South African animation industry is growing – and so is the demand for skilled animators globally,” said Noemie Njangiru, head of Culture and Development at Goethe-Institut Johannesburg, pointing to  the success of recent Triggerfish projects like the Oscar-nominated Revolting Rhymes; Mama K’s Team 4, recently announced by Netflix as their first original animated series from Africa; and this year’s New York Children’s Festival and Shanghai International Film and TV Festival winner Zog.  

Njangiru also highlighted the opportunities for animation outside the traditional film industry, within fields like advertising, app and web design, architecture, engineering, gaming, industrial design, medicine, and the motor industry, not to mention growth sectors like augmented reality and virtual reality

The course was created by Tim Argall, currently the animation director on Triggerfish’s third feature film, Seal Team. He’s roped in many of the South African animation industry’s brightest stars, from Malcolm Wope, character designer on Mama K’s Team 4, and Annike Pienaar, now working at Illumination in Paris on Sing 2, to Daniel Snaddon, co-director of the multi-award-winning BBC adaptations Stick Man and Zog, and Faghrie Coenraad, lead dressing and finaling artist on the Oscar-nominated Revolting Rhymes, as well as Triggerfish head of production Mike Buckland. The featured talent share not just their skills but also their stories, from how they broke the news they wanted to be animators to their parents, to common myths about the animation industry. 

“As kids, animation is part of our lives, so we don’t really think about the idea that animation is actually somebody’s job,” said Argall. “When I was a kid, I loved animation and I loved to draw. I remember when I was about 12, I thought: ‘I really want to see my drawings come to life. I want to be an animator.’ But I had no idea where to even begin.” 

Triggerfish Academy is his attempt to make it easier for the next generation of African animators: an accessible starter kit for anyone considering a career in animation. 

“By the end of working through this course, you’ll have all the background you need to know whether animation is a good choice for your career,” said Njangiru.  

Aspiring animators can also use Triggerfish Academyto learn how to write and animate their own short story, then post their animation on the Academy’s Facebook group for feedback and advice from professional animators. 

Triggerfish Academy is set up so that youth can play with it directly, but it’s also been designed to double as an activity plan for teachers, NGOs and after school programmes to use. Schools, organisations and other animation studios who are interested in using it can contact Triggerfish for additional free classroom resources.

Triggerfish Academy is just one of a number of Triggerfish initiatives to train and diversify the next generation of African animators, like sponsoring bursaries to The Animation School; the Mama K’s Team 4 Writers Lab with Netflix; the pan-African Triggerfish Story Lab, supported by The Walt Disney Company and the Department of Trade and Industry; Animate Africa webinars; Draw For Life; and the Triggerfish Foundation schools outreach programme. For more information, visit www.triggerfish.com/academy.  

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Dell aims to unlock tech for start-ups

The upcoming Dell Technologies Forum in Johannesburg will show that cost and scale are no longer barriers for a mid-size businesses to adopt enterprise-grade tech

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Today’s medium-sized companies enjoy reinvigorated access to business technology. The powerful systems that raised the game of enterprises are now also open to smaller, agile, start-up and niche businesses.

“When you look at medium and start-up businesses, those companies have very similar needs to a large company, but not necessarily the internal resources to always pull it off,” said Sabine Dedering, Regional Sales Director at Dell Technologies South Africa. “Dell Technologies worldwide has a lot of focus on the medium business. This includes South Africa, where we established a dedicated medium business team about a year ago.”

Medium-sized businesses – internationally defined as those typically between 100 and 1,000 IT users – do not  necessarily have smaller IT footprints than their enterprise peers. Some manage large and complicated accounts or service enormous user-bases among their customers. In the big picture, they deal with the same complex market demands that the large players do, but until recently often had to make do with much less in access to technology due to constrained resources such as limited IT teams and budgets.

This balance shifted dramatically with the advent of cloud, scalable services and hyper-converged infrastructure. Yet despite the doors opening, the traditional gatekeepers – other vendors and their partners – still habitually focus on enterprise players. It undermines the new possibilities technology can offer to medium businesses, a world that often marchesto the beat of its own drums.

“These are not small customers,” said Dedering. “Sometimes they are market leaders in a specific niche. But they don’t have thousands of people. You get your traditional companies that may have a few hundred employees. They provide a certain service on a regional basis or in a niche market and might never grow much beyond that because that’s what they do really well.”

Everyday everyone faces the same thing: Challenges. With support from Dell Technologies, those Medium business and start-up customers can prevent work disruptions, streamline operations, and increase productivity, using scalable, fast technology optimised for the way their business works.

Ambitions to use modern enterprise-grade technologies can be purely functional, such as hunting for efficiencies and streamlining processes. But they can also include the adoption of emerging technologies such as machine learning, mobile workforces, predictive analytics, real-time data, Internet of Things (IoT), automation and active business continuity. These capabilities are available because their services are able to fit the mould of the business, instead of traditional monolithic technology systems that dictate cost and availability.

Accessing tech’s best

But just because the technology is more accessible doesn’t make its adoption seamless. That still requires a business-first view and as such a reliable partner. As mentioned earlier, too many vendor ecosystems obsess over large enterprises. But Dell Technologies has seen the demand from medium businesses and is actively meeting them on their terms.

This can be put to the test: there will be a stand dedicated to medium businesses at the upcoming Dell Technologies Forum in Johannesburg. Visitors will be able to meet Sabine Dedering and her team:

“First and foremost, we will have a chat and understand their business requirements. Then we will connect them with the experts at the Forum and showcase the different technologies available that could be relevant to them. For us, the main focus will be to understand our medium business customers, understand their business and how our expertise can help transform their business. We explore what types of services we can wrap around their requirements to make it easier for them to leverage technology the way other bigger companies may be.”

Finance is part of this conversation: Dell Technologies is pioneering a number of finance models that are very flexible and customised around customers’ cash flow.

Medium-sized businesses don’t need different technologies than what enterprises use. Nor are they excluded anymore: the barriers of costs, complexity and scale have collapsedto open the market, aligning to the limited resources that medium-sized companies have to manage. Every business has its own unique requirements.

* Dedering and her team will be at the Medium Business stand, hosted at the Dell Technologies Forum on 27 June, at the Sandton Convention Centre. Attendance is free but attendees must register beforehand at https://www.delltechnologies.com/en-za/events/forum2019/Johannesburg/index.htm.

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