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Wearables face hype shake-up

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An IDTechEx report has shown that the wearable technology sector is currently worth over $30bn, and despite the total market growing to over $150bn by 2026, it forecasts shake-ups in several prominent sectors.

With hype around some of the core wearable technology sectors beginning to wane, IDTechEx have released their latest analysis of this diverse and growing industry in their brand new report Wearable Technology 2016-2026. The report finds the market to be worth over $30bn in 2016, with over $11bn of that coming from newly popular products including smartwatches and fitness trackers. However, despite the total market growing to over $150bn by 2026, IDTechEx forecast shake-ups in several prominent sectors, with commoditization hitting hard, and product form factors changing rapidly.

Global wearable technology forecast summary, including 39 forecast lines covering all prominent products today (e.g. smartwatches, fitness trackers, smart eyewear, smart clothing, medical devices and more), but also to many incumbent products (e.g. headphones, hearing aids, basic electronic watches and more). Source: IDTechEx Research report Wearable Technology 2016-2026

Global wearable technology forecast summary, including 39 forecast lines covering all prominent products today (e.g. smartwatches, fitness trackers, smart eyewear, smart clothing, medical devices and more), but also to many incumbent products (e.g. headphones, hearing aids, basic electronic watches and more). Source: IDTechEx Research report Wearable Technology 2016-2026

The IDTechEx report covers these trends in granular detail, including 39 separate forecast lines by product type and 60 formal company profiles and interviews compiled from primary research by IDTechEx’s expert analysts. The report also covers all of the industry megatrends that are driving innovation, demand and development, as well as describing application sectors including fitness & wellness, elite sportswear, healthcare & medical, infotainment, commercial, industrial, military, and others. For each, general sector-wide themes are described, but also detailed case studies are used to explain value propositions, end user needs and unmet problems that are driving the market forward.

Fuelled by a frenzy of hype, funding and global interest, wearable technology was catapulted to the top of the agenda for companies spanning the entire value chain and world. This investment manifested in hundreds of new products and extensive tailored R&D investigating relevant technology areas. However, the fickle nature of hype is beginning to show, and many companies are now progressing beyond discussing “wearables” to focus on the detailed and varied sub-sectors. Within this report, we include sections on each key of these key product areas, including fitness trackers, smartwatches, smart clothing, smart eyewear (including AR and VR), smart skin patches, headphones and more. For each, the key trends are discussed, the key players characterised, and qualified market forecasts provided.

IDTechEx’s expert analyst team has been covering this topic for over three years, including device level studies, but also looking to the component level at displays, sensors, batteries & power solutions, microcontrollers, e-textiles and haptics. This understanding of the entire value chain is used to qualify the market forecasts, and particularly when looking at the future of personal communication devices.

In a unique aspect of this report, IDTechEx outlines a long term case for standalone wearable communication devices as a future evolution of the smartphone. Today, most smartwatches and many fitness trackers still rely, at least partially, on a connection to a smartphone hub. The ubiquity of the smartphone as a central platform has been a key enabler for growth in wearables so far, but all of the largest manufacturers now look to a future, where the hub itself may become wearable. In the report, the authors describes the growth central, personal hub providing connectivity to peripheral devices, whether they be displays, sensor platforms or otherwise. With many smartwatches already beginning to move in this direction, we extend this case further providing a 10 year forecast for growth of devices of this type.

This is the most thorough and comprehensive report covering the entire wearable technology ecosystem. It provides detailed description of all of the hardware challenges and opportunities across the varied device types, and draws from IDTechEx’s case study database of around 1000 companies in the wearable technology value chain. The report lists around 500 companies actively making products (both hardware and software) to support this report. For full details of Wearable Technology 2016-2026, including the table of contents, please see www.IDTechEx.com/wearable.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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