Volvo Cars is to begin the UK’s most ambitious autonomous driving trial in 2017 in order to speed up the introduction of technology that promises to reduce car accidents as well as free up congested roads.
The Swedish company, whose name has been synonymous with automotive safety ever since it invented the three point seat belt in 1959, is pioneering the development of autonomous driving (AD) systems globally as part of its commitment that no one will be seriously injured or killed in a new Volvo by the year 2020.
“Autonomous driving represents a leap forward in car safety,” says Håkan Samuelsson, president and chief executive. “The sooner AD cars are on the roads, the sooner lives will start being saved.”
Samuelsson will express his comments at a seminar sponsored by Volvo and Thatcham, the insurance industry’s research organisation, on May 3rd, entitled ‘A Future with Autonomous Driving Cars – Implications for the Insurance Industry’ at the America Conference Centre in London.
Volvo’s UK-based test will be called ‘Drive Me London’ and differentiate itself from other AD programmes by using real families driving AD cars on public roads.
Volvo will source its data from these everyday users and use it to develop AD cars which are suitable for real world driving conditions, rather than the more unrealistic conditions found on test tracks. Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial.
Drive Me London will begin in early 2017 with a limited number of semi-autonomous cars, expanding in 2018 to include up to 100 fully-autonomous cars, making it the largest and most extensive AD testing programme on Britain’s streets. The introduction of AD cars promises to revolutionise Britain’s roads in four main areas – safety, congestion, pollution and time saving.
Independent research has revealed that AD has the potential to reduce the number of car accidents significantly, in some cases by up to 30 per cent. Up to 90 per cent of all accidents are presently caused by driver error or distraction, something that should largely disappear with AD cars.
“Vehicle manufacturers are predicting that highly autonomous vehicles, capable of allowing the driver to drop ‘out of the loop’ for certain sections of their journey, will be available from around 2021. Without doubt, crash frequency will also dramatically reduce. We’ve already seen this with the adoption of Autonomous Emergency Braking (AEB) on many new cars. Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can’t be avoided, then the impact speed will also drop as a result of the system’s performance – reducing the severity of the crash,” says Peter Shaw, chief executive at Thatcham Research.
In terms of congestion, AD cars allow traffic to move more smoothly, reducing traffic jams and by extension cutting dangerous emissions and associated pollution. Lastly, reduced congestion saves drivers valuable time.
“There are multiple benefits to AD cars,” concludes Samuelsson. “That is why, globally, governments need to put legislation and infrastructure in place to allow AD cars onto the streets as soon as possible. The car industry cannot do it all by itself. We need governmental help.”
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Happy Emoji Day! Here’s 10 reasons to be cheerful
First created by Shigetaka Kurita in 1999, the emoji has become a huge part of everyday communication. Whether you love them or hate them, flying dollar bills, applauding hands and rolling eyes are here to stay.
Scientist suggest that the use of emojis will help us gain the same satisfaction from digital interactions as we enjoy from personal contact.
Almost two decades later, and we have over 2600 unique emojis to perfectly express what we feel, thank you Mr Kurita! Join HMD, the home of Nokia phones as we celebrate World Emoji Day on the 17th of July with these interesting emoji facts:
The most popular emoji used is “Person Shrugging”
1. The Nokia 3310 was chosen as one of the first 3 “National” emojis for Finland… it represents unbreakable!
2. South Africa’s favourite emoji is the “Kiss and wink”… how sweet SA!
3. French is the only language where a ‘smiley’ does not top the list for its use
4. On average, over 60 billion emojis are sent on Facebook every day
5. For the first time ever, the Oxford Dictionaries Word of the Year was a pictograph! The “Face with Tears of Joy” was crowned word of the year in 2015
6. According to Emojipedia, some of the most requested emoji’s include afro, a bagel and hands making a heart
7. To include all races, a diversity pack was released in 2017
8. It has become so trendy that the Museum of Modern Art displays the original emoji collection on canvas
9. In 2009, Herman Melville’s classic Moby Dick was completely translated into emoji’s