That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.
The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.
Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.
Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”
The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.
“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”
Timberlake to headline iTunes London festival
Apple has announced that Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J are among the headliners at this year’s iTunes Festival in London.
Running every night in September at the Roundhouse, the iTunes Festival features more than 60 acts performing at the legendary venue.
Performances can be watched live or on-demand by millions of iOS users around the world on their iPhone, iPad or iPod touch, as well as by music fans with iTunes on their computer or in stunning HD with Apple TV. Tickets are free for competition winners only.
Music fans from across the world, including the US, Australia, Brazil, Canada, Europe, Japan and Mexico can win tickets to the iTunes Festival through competitions run by local media partners. In the UK, fans can win tickets using the iTunes Festival app and the iTunes Store as well as select media partners including Channel 4, Global Radio and Metro.
Sir Paul McCartney, Amy Winehouse and Crowded House played the first iTunes Festival at London’s Institute of Contemporary Arts in 2007. Since then over 370 artists have performed in front of more than 370,000 fans and tens of millions more online and on television. Other performers have included Adele, Coldplay, Foo Fighters, Alicia Keys, Paul Simon, Jack White and Oasis. Performances are available for purchase and download on the iTunes Store.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
* Follow Gadget on Twitter on @GadgetZA
New PS games ready for download
Sony has announced its June line-up for PlayStation Plus subscribers, including Kingdoms of Amalur: Reckoning, and two new catalogue releases, Demon’s Souls and ICO and Shadow of the Colossus HD Collection.
Immerse yourself in the ancient world of Amalur and its 10,000 years of magical history in the action-packed tale Kingdoms of Amalur: Reckoning, created by acclaimed New York Times bestselling author R.A. Salvatore. Take destiny into your own hands as you combat your way through this vast and vibrant world as envisioned by the visionary creator of Spawn and much-admired artist, Todd McFarlane.
In Demon’s Souls you are summoned by a mysterious maiden as the last hope for humanity to take on a mighty demon horde that has taken over the kingdom of Boletaria, after a terrible curse was mistakenly unleashed by King Allant the XII whilst in search of greater powers. Prepare for a battle that has so far defeated all other realm champions as you set out on this epic journey to save the Kingdom from a fate worse than death.
ICO and Shadow of the Colossus HD Collection brings two exciting worlds to PS Plus ready for fans to explore. Adopt the role of ICO, a young boy who finds himself imprisoned by the people of his village inside the walls of a menacing castle before joining forces with a young girl named Yorda as she attempts to escape in ICO. Take on the role of a young man named Wander in Shadow of the Colossus as you journey through an enchanted land, battling 16 enormous beasts known as the Colossi in order to restore the life of a girl named Mono, whose soul is trapped in this haunting world.
For gamer’s on-the-go, grab your PlayStation Vita (PS Vita) and transport yourself to lush forests in the cartoon-quality action title Rayman Origins. Alternatively, weave through airborne mazes as you avoid falling coconuts in Coconut Dodge HD, both available on PS Plus from 5th June.
PS Plus provides subscribers with access to top-rated games on PS3 and PS Vita, extending the service to two platforms for a single price for a one-year subscription. Additionally, 90 day subscriptions are also available giving user’s access to the same fantastic titles and great PlayStation Store discounts.
PS Plus subscribers receive an array of exclusive features, including 2GB cloud storage (1G for PS3 & 1G for PS Vita) for game saves. Automatic updates and beta access, as well as a huge collection of exclusive dynamic themes and PlayStation Network avatars, makes PS Plus the place to be in 2013.