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Tweeting for good

A campaign by a bank reveals the positive power of Twitter when it is roped in for a good cause, writes ARTHUR GOLDSTUCK.

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A trailer parked in a plaza at Melrose Arch over a recent weekend was the unlikely scene of a triumph for Twitter. The social network has had a bad rap for the flood of vile, threatening and demeaning tweets that have stained its name in recent years. What with presidents using it to settle scores and Twitter often appearing incapable of dealing with hate speech, it would have been easy to write it off as a lost cause.

But causes are exactly what thrive on Twitter, and these fan be tremendously positive  causes.

Standard Bank used it to launch a unique social campaign to show that “inspiring and positive tweets can be turned into tangible educational tools with the help of 3D printing and laser cutters”.

The concept was that, anyone posting a tweet with the hashtag, #GoodFollowsGood, would trigger a chain of events that would deliver instructions to a 3D printer to produce a school stationery space case, and to a laser cutter to produce a maths set to go into the case.

“For every action there’s an equal and opposite reaction,” said Katlego Mahleka, Senior Manager, Brand at Standard Bank Group. “Some call it the concept of cause and effect. Others would term it reaping what you sow. At Standard Bank we like to say that #GoodFollowsGood.

“Everything we do in life sets in motion a chain of events. Our actions today have a ripple effect that influences our individual and collective futures. This is why we choose to use our business decisions to promote positive change on our continent, and indeed the world.”

To demonstrate the impact of the philosophy, he said, the bank launched its Tweet Machine campaign to show that positive actions and words can be transformed into tangible outcomes that have a lasting impact on people’s lives.

Travelling the country from August to October, the Tweet Machine is a mobile industrial container that acts as a factory. The global reach of social media, linked to 3D printers and laser cutters, will produce at least 1000 set square and ruler kits for grade 6 learners.

Standard Bank says it is the first installation in the world to turn tweets into educational tools. 

“The idea will be to kick-start a positive impact initiative on social media by encouraging South Africans to tweet about something positive using the #GoodFollowsGood hashtag. Standard Bank will then facilitate the forward payment of this positivity by transforming these tweets into stationery sets for learners that are part of the Standard Bank Tutuwa-BRIDGE School Programme.”

“The five-year partnership with Tutuwa-BRIDGE seeks to support schools in improving learner outcomes. Both learners and school performance will be monitored to ensure that the impact is effective and long-lasting.”

It seems simple, but the technology powering it took several months to put together.

Continue reading to find out how the Tweet Machine works.

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New iPhone pricing for SA

The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.

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iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,

Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
*FNB Credit Card Payment Plan, price per month over 37 months, a 40% trade-in value after 24 months

How to pre-order – Pre-ordering online for either cash or the FNB payment plan gives customers the benefit of reserving their purchase without having to queue and the added convenience of having purchases delivered directly to their door. Pre-orders of iPhone Xs and Xs Max are completed online by visiting www.myistore.co.za.
FREE iCare Plus – Exclusive to iStore, all customers can get its 2-year extended warranty, which includes one Apple Certified screen repair, that normally sells for R1 999, for FREE. To qualify, customers should secure a voucher online now at www.myistore.co.za , and subsequently redeem it when they upgrade their contract or purchase any new iPhone at iStore (iPhone 8 and newer) between now and 31 December 2018. Offer is limited, secure your voucher now.

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Accenture opens Fjord design centre in Johannesburg

Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.

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The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.

The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.

Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”

Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.

Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands. Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.

“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”

“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”

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