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Tweeting for good

A campaign by a bank reveals the positive power of Twitter when it is roped in for a good cause, writes ARTHUR GOLDSTUCK.

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A trailer parked in a plaza at Melrose Arch over a recent weekend was the unlikely scene of a triumph for Twitter. The social network has had a bad rap for the flood of vile, threatening and demeaning tweets that have stained its name in recent years. What with presidents using it to settle scores and Twitter often appearing incapable of dealing with hate speech, it would have been easy to write it off as a lost cause.

But causes are exactly what thrive on Twitter, and these fan be tremendously positive  causes.

Standard Bank used it to launch a unique social campaign to show that “inspiring and positive tweets can be turned into tangible educational tools with the help of 3D printing and laser cutters”.

The concept was that, anyone posting a tweet with the hashtag, #GoodFollowsGood, would trigger a chain of events that would deliver instructions to a 3D printer to produce a school stationery space case, and to a laser cutter to produce a maths set to go into the case.

“For every action there’s an equal and opposite reaction,” said Katlego Mahleka, Senior Manager, Brand at Standard Bank Group. “Some call it the concept of cause and effect. Others would term it reaping what you sow. At Standard Bank we like to say that #GoodFollowsGood.

“Everything we do in life sets in motion a chain of events. Our actions today have a ripple effect that influences our individual and collective futures. This is why we choose to use our business decisions to promote positive change on our continent, and indeed the world.”

To demonstrate the impact of the philosophy, he said, the bank launched its Tweet Machine campaign to show that positive actions and words can be transformed into tangible outcomes that have a lasting impact on people’s lives.

Travelling the country from August to October, the Tweet Machine is a mobile industrial container that acts as a factory. The global reach of social media, linked to 3D printers and laser cutters, will produce at least 1000 set square and ruler kits for grade 6 learners.

Standard Bank says it is the first installation in the world to turn tweets into educational tools. 

“The idea will be to kick-start a positive impact initiative on social media by encouraging South Africans to tweet about something positive using the #GoodFollowsGood hashtag. Standard Bank will then facilitate the forward payment of this positivity by transforming these tweets into stationery sets for learners that are part of the Standard Bank Tutuwa-BRIDGE School Programme.”

“The five-year partnership with Tutuwa-BRIDGE seeks to support schools in improving learner outcomes. Both learners and school performance will be monitored to ensure that the impact is effective and long-lasting.”

It seems simple, but the technology powering it took several months to put together.

Continue reading to find out how the Tweet Machine works.

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Jaguar drives dictionary definition

Jaguar is calling for the Oxford English Dictionary and Oxford Dictionaries to update their online definition of the word ‘car’

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Jaguar is spearheading a campaign for the Oxford English Dictionary (OED) and Oxford Dictionaries (OxfordDictionaries.com) to change their official online definitions of the word ‘car’.

The I-PACE, Jaguar’s all-electric performance SUV, is the 2019 World Car of the Year and European Car of the Year. However, strictly speaking, the zero-emission vehicle isn’t defined as a car.

The OED, the principal historical dictionary of the English language, defines a ‘car’ in its online dictionary as: ‘a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial, or leisure use’.

Whereas the current definition of a ‘car’ on Oxford Dictionaries.com, a collection of dictionary websites produced by Oxford University Press (OUP), the publishing house of the University of Oxford, is: ‘A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.’

To remedy the situation, Jaguar has submitted a formal application to the OED and OxfordDictionaries.com to have the definitions updated to include additional powertrains, including electric vehicles (EV).

David Browne, head of Jaguar Land Rover’s naming committee, said: “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines (ICE) towards more sustainable powertrains.”

The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and pronunciation of 600,000 words – past and present – from across the English-speaking world.

Jaguar unveiled the I-PACE, its first all-electric vehicle, last year to deliver sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality.

Featuring a state-of-the-art 90kWh lithium-ion battery, two Jaguar-designed motors and a bespoke aluminium structure, the I-PACE is capable of 0-100km/h in 4.8 seconds and a range of up to 470km (WLTP).

While both the Oxford English Dictionary and Oxford Dictionaries review the application, Jaguar is encouraging people to get behind the campaign by asking how the word ‘car’ should be defined. Contact Jaguar on TwitterFacebook and Instagram using #RedefineTheCar with your thoughts.

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How Internet blocks visually impaired

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Picture: Amelie-Benoist / Getty Images

A pervasive “digital divide” inhibits blind people from accessing the Internet, according to a study conducted by Nucleus Research for Deque Systems, an accessibility software company specialising in digital equality. This results in visits to websites being abandoned, further resulting in a missed market opportunity for the websites in question.

The study, which conducted in-depth interviews with 73 U.S. adults who are blind or have severe visual impairments, revealed that two-thirds of the Internet transactions initiated by people with vision impairments end in abandonment because the websites they visit aren’t accessible enough. Ninety percent of those surveyed said they regularly call a site’s customer service to report inaccessibility and have no choice but to visit another, more accessible site to make the transaction.

The Nucleus study also scanned hundreds of websites in the e-commerce, news and information and government categories and found that 70 percent had certain “critical blockers” that rendered them inaccessible to visually impaired users.

“Besides the moral dilemma and legal risk, businesses with inaccessible websites are missing a huge revenue opportunity by ignoring an untapped market,” says Preety Kumar, CEO of Deque Systems. “Among internet retailers specifically, two-thirds of the top ten online retailers had serious accessibility issues, meaning they are leaving $6.9 billion in potential North American e-commerce revenues on the table.”

Web accessibility refers to the ability of people with disabilities to independently gather information, complete transactions, or communicate on the Internet. Most visually impaired Internet users rely on assistive technologies like screen readers or screen magnifiers to render sites perceivable and operable. However, these assistive technologies require that websites be built with accessibility in mind and optimized to interface with assistive technology, in order to convey information in an accurate and understandable manner.

Critical accessibility blockers can vary across industries. In e-commerce, problems include issues like missing form and button labels (thereby making forms or the “checkout” button invisible without context). Amazon, Best Buy and Target were found to be accessibility leaders in this space. Additionally, the study found:

  • Eight out of ten news sites had significant accessibility issues.
  • Seven out of ten blind persons reported being unable to access information and services through government websites, including Medicare’s site.
  • Fewer than one in three websites have clear contact information or instructions for blind persons to seek help if they encounter accessibility issues, meaning many have low levels of success in reporting and solving these problems.

“A focus on accessibility needs to be a core part of the website design and development process,” continues Kumar. “Considering accessibility as early as the conception phase, and proactively building and testing sites for accessibility as they move towards production, is significantly more effective than remediating it later, helping organizations save significant time and resources while avoiding unnecessary customer grievances.”

To download the report, visit: https://accessibility.deque.com/nucleus-accessibility-research-2019

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