All posts tagged "marketing"
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Artificial Intelligence
Generative AI set to boost marketing productivity by 40%
4 April 2024Research from International Data Corporation shows that applying GenAI to a range of enterprise marketing tasks...
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Product of the Day
Salesforce unleashes AI for shopping
25 January 2024New commerce and marketing tools will allow retailers to embrace generative AI and data-driven insights to...
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Featured
Follow these three steps to POPI compliance
12 February 2021South African businesses have less than six months to comply with the Protection of Personal Information...
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Featured
Can print save digital?
24 August 2020By JIMMY DE WAAL, head of B2B marketing at Canon South Africa
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Featured
How to go omnichannel – and give one experience
18 February 2020When customers think of every interaction with your company, it should be part of one experience. Ordering shouldn’t...
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Featured
Why loyalty programmes remain relevant in retail
22 January 2020By ANDREW WEINBERG, CEO of Retail Engage and 2019 Entrepreneur of the Year winner
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Featured
Discover Apple’s 10 marketing secrets
29 November 2019Are you satisfied to follow the masses, or are you ready for what really works? There...
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Featured
Stop being creepy! An essential guide for digital marketers
21 October 2019Advertising and marketing is becoming increasingly creepy as personalisation strategies lose the plot, writes JOAN OSTERLOH,...
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Featured
These data trends will change marketing in next 18 months
30 August 2019Three big trends are set to change in marketing, according to Grant Lapping, Managing Director at...
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Featured
Data marketing: people and process as NB as tech
10 July 2018Every marketer today knows that their biggest challenge is delivering the right message to the right...
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Featured
Analytics minus data
31 July 2017The use of analytics is critical in mapping consumer behaviours, but there is a key underlying...
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Featured
Data versus the economy
4 March 2016Economists are warning local business owners about tough times ahead. This usually leads to cuts in...
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Featured
Ad-blocking demands new strategies
24 November 2015The rise of ad blocking shows it’s time to reorient publishing and advertising around the needs...
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Featured
How data drives results
11 September 2015Having a wealth of data at your fingertips will help most companies gain a competitive edge....
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Featured
How marketing will go tribal
3 April 2019Big branding campaigns are expensive and lead to diminishing returns for companies and consumers alike, and...