In a bold commercial move, Top Music, a CD, DVD and games store, has closed its bricks and mortar door after 15 years of trading, only to reopen the shop on kalahari.net’s new trading platform, the marketplace. According to co-owners Ana and Leon Harmse, business is booming.
Kalahari.net’s marketplace allows small businesses to sell their new or used products on a platform that has an enormous database of existing customers and that is safe and easy to use.
‚Running a store online has unbelievable benefits. You have no idea what it has done to our little business. We are now a 24-hour online store which no longer subscribes to operating hours, customers can shop whenever they want, and more importantly, they can buy my products from anywhere. I now wake up in the morning and find that sales were concluded throughout the night. We should have done this a long time ago,‚ says Leon Harmse, owner of Top Music.
‚We have loaded about 3500 items on kalahari.net and already there is enormous interest from customers. We have plans to increase our number of items listed to over 7000 and this number will continue to grow,‚ says Harmse.
Top Music’s item prices on kalahari.net are competitive. Online shoppers have the luxury of shopping around for comparative prices at the click of a button. This is no deterrent for online traders as they can keep their prices low as overheads are kept to a minimum with rent being of no concern to these small businesses.
Retailers and consumers alike are benefitting more and more from online retailing. An online retail store has one shop on the internet which can, in theory, be seen everywhere nationwide and even worldwide. An online store can be seen anywhere for anyone to call in, wander around and choose to buy at any hour or on any day.
For an actual store, a retailer would need a chain across the world to achieve the same result. Potential for sales is far greater online provided you can get customers to visit.
‚Not only has my online business been growing week on week but rather day by day. Online retail is the way to go for sure!‚ encourages Harmse.