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Tips to stay cyber-safe

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As technology progresses so too do the security risks some of it brings with – making it difficult to keep yourself safe. JACKY FICK, head of Cell C’s Forensic Services, offers some tips to keep smartphone data safe.

Every few months, concerns around online scams and theft are raised as a new wave of victims come forward. It seems almost seasonal. But the truth is that cybercrime never goes away. Every day, new victims fall for schemes. There are stories of people losing large amounts of money – even their life’s savings.

It can leave one feeling very vulnerable and uncertain. But a little knowledge goes a long way in this fight.

Secure your phone

It is vital to make your smartphone secure and, in case of theft, useless. The most obvious precaution is to lock the device with a password, swipe gesture or fingerprint reader, says Jacky Fick, head of Cell C’s Forensic Services and an expert in cybercrime.

“We often think our phones can’t contain too much interesting information. But it’s like losing your house keys. Your phone can open a lot of doors for cyber criminals. Once they have their hands on things like phone numbers and home addresses, they can find ways to hijack your financial accounts.”

If the phone is stolen, it can be remotely wiped and even disabled. This depends on the type of phone, but can also be done with third-party apps if they are installed.

Beware of Phishing

When fishing, as in angling, a lure is dangled in the water, made to look like a delicious piece of food and not plastic with a sharp hook. In on-line phishing, a piece of correspondence is made to look like news warranting attention, but can hide a host of dangerous electronic traps.

Such provocative messages contain an opportunity or impending disaster. An email could offer supposed LOTTO winnings, unclaimed tax refunds or a surprise inheritance. Phishing often mimics banks: an SMS offering a raise in a credit card limit or a formal email requesting an update of your details. Whatever the message, the goal is to steal information by posing as something else. Fick has three rules to help avoid such an attack:

“The first rule is that if you get an offer that seems too good, then it is. Always be suspicious. The second is to check the source. If the message looks like it came from a bank, call the bank. Third, never share personal information with someone who contacted you. If they called you, call back using the official company hotline number, not one they provide. Don’t click on links in emails or instant messages that look suspicious. Delete them immediately. Institutions such as banks will not request personal information in that way. They will request you visit a branch.”

Avoiding Sim Swaps

We have become very reliant on our phones as gatekeepers of our financial mobility. You cannot add beneficiaries or do certain transfers without a phone to supply one-time pins or approval. This is why sim card swaps are so attractive to criminals: they represent the keys to the city.

The number on a phone is based on the sim card inside. But that number can be electronically transferred to another sim. Anyone who has held onto their number for several years will have used a sim swap service. It’s a legitimate service, but can be manipulated to make an unauthorised swap. This is often done over the phone, with a criminal posing as the sim card’s owner.

“It’s important to know sim swaps happen at an advanced stage of the crime,” says Fick. “If they are attempting a sim swap, it means they already have things like banking details. They may also have enough personal information to try and get through the security questions. This is why phishing is so dangerous, because it can open the door to this kind of thing.”

Common Sense Still Applies

Keeping safe with technology is not impossible, but it requires device owners to be proactive. Other than the advice above, Fick offered the following:

●        Avoid installing unofficial apps: these can be used to sneak bad software onto your device. Use the official app stores, where apps are checked and secure.

●        Apply patches to software, particularly updates to your phone’s system. These often contain fixes for problems that criminals could use to access your information.

●        Email is not the only danger. Any type of link or file attachment can be dangerous. If you receive offers or request for information over SMS, WhatsApp, MMS or other means, don’t click on any link it contains. Delete the message instead.

●        Take care with public WI-FI and unsecured internet connections. Information sent over such networks can be intercepted.

●        A handbag or wallet contains a lot of useful information for identify theft and other cybercrime. Keep your personal possessions safe and in sight.

●        Phones attract more cybercrime, but computers remain a target. Always run antivirus software that is up to date and be sure to apply system updates regularly.

●        If you think something is wrong, do not hesitate. Contact your mobile service provider or bank’s hotline immediately if you notice odd behaviour.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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