The increasing availability of broadband coupled with more appliances being able to connect to the Internet has led to a range of new opportunities that service providers can offer their clients, writes ASHISH JOSHI.
Home networking has grown exponentially in the past few years, fuelled by the ever-increasing availability of broadband Internet and smart mobile devices such as phones and tablets. As a result, we are now seeing the emergence of a plethora of ‘smart’ connected consumer electronics. Everything from appliances to climate control to security is becoming IP connected, enabling it to communicate and be communicated with via the Internet. This Internet of Things (IoT) is set to grow over the next few years, and connected homes are moving inexorably towards smart automation. For the service provider, manufacturer or other enterprise, this opens up a host of new opportunities. Leveraging these opportunities is key to remaining relevant and competitive in the increasingly connected marketplace of the future.
Connected technology is not necessarily a new concept, however, the revolution of the connected home is driving the volume and variety of connected devices in an unprecedented manner. From relatively mature technologies such as smart metering and remote infrastructure monitoring to connected appliances that can proactively determine when maintenance and repairs are needed via remote diagnostics. From cloud-based technologies and big data analytics that can be used to develop significant insight into customer requirements to major solution and service innovation based on real demand. The connected home is the next revolution, augmented by the growth of more sophisticated sensor and control technologies, mobile applications, network traffic, big data management, analytics and cloud computing. Further driving this revolution is the fact that consumers themselves are increasingly demanding mobility along with monitoring and control capabilities as part of their desire for an always-on digital lifestyle.
Many manufacturers are already catering to this demand with IP-enabled devices, and communication service providers are providing the support and platforms required for new and innovative services. The connected home also offers many opportunities for growth in the business and service provider markets, which will require the development of new business models and partnerships as well as the ability to embrace new technology and address or even create new markets. Some of these opportunities include delivering increased volumes of online content, media sharing solutions, video surveillance, converged technology solutions, enhanced healthcare and assisted living solutions, new revenue sharing and billing opportunities and more.
Developing solutions to meet the new and evolving needs of the consumer around the connected home is an almost limitless opportunity for service providers and other market players. However, as with any new technology, service or market, embracing these opportunities comes with a number of challenges. Chief among these is the rapid evolution of technology, which requires high levels of agility to keep on top of. In addition, the sheer volume and variety of connected devices with different operating systems, communication protocols, and interfaces presents a challenge around integration and interoperability. Furthermore, increased legislation around data privacy and security is a challenge, as connected systems by nature capture and store vast amounts of user data and compromised data could lead to fines, other legal implications and reputational damage.
Addressing these challenges is essential for future success of connected solutions. In addition, in order to ensure maximum consumer uptake, it is essential to provide seamless, easy to use interoperability across devices. Services also need to be competitive and easy to understand, removing as much complexity as possible for the end user. To drive success, it is important to rethink around customer experiences in real world using input from sensors and big data and think about how the things can be done better. Ultimately, success in this space requires organisations, be they service providers, manufacturers or other industry players, to embrace new technology, deliver a seamless user experience, and drive innovation in an agile way, so as to take advantage of opportunities as they emerge.
Service providers need to be able to roll out new services to multi-party environments quickly and effectively. This requires a secured, open and flexible architecture that scales and enables integration of systems both now and in the future, as well as the ability to incrementally create and integrate new applications quickly and without major cost. For operators, the connected home revolution requires the ability to capture, securely store, manage, analyse and distribute the huge volumes of data the IoT will deliver, as well as the ability to generate and send out insight on this data in real time.
Legacy business models are no longer effective in the connected world. Success will require new partnerships between parties such as device manufacturers, service providers and system integrators, enabling them to work together to create seamless, end-to-end services and experiences for the end user. At the end of the day, in a consumer-driven world, success is all about delivering superior quality and a differentiated experience.
* Ashish Joshi, Practice Lead, Internet of Things (IoT) Business Solutions, Wipro
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.