The entrepreneurship ecosystem has seen unprecedented growth in the last few years. According to a report by the organisation Startup Genome, the global startup economy has grown by 20% since 2017 and is currently valued at nearly US$3 trillion. Thanks to technological advancements, there has never been a better time to experiment, innovate and think outside the box to solve both new and old customer problems across a wide range of sectors. But while technology has unlocked new possibilities to engage and empower people, it still needs to be married to strong leadership, processes and company cultures to succeed.
Tech innovation has opened new doors but has also created new complex challenges for entrepreneurs looking to make a difference by disrupting current paradigms. For example, while competition is as fierce today as it was a decade ago, disruption has added social and human challenges to the mix that would have been difficult to foresee in the past. Small companies with big ideas are forced to think and rethink their innovation strategies as they look for the perfect recipe for differentiation that would also contribute towards greater, more meaningful company goals. While this has often benefited the end-user historically in terms of choice, it has also put massive pressure on service providers as they fight for share of voice, market leadership and customer loyalty while being faced with the risk of commoditisation.
So, what can startups do to differentiate themselves? The first element is to constantly look for innovative and creative ways to deliver positive human experiences that not only address customers’ major pain points, but also speak to their needs and wants. Technology has armed startups with advanced tools that can generate data that helps them target the right customers through the right channels. But at the end of the day, it is important to remember that the end-user is a real person with real emotions. So, if those insights don’t help companies elicit a positive emotional response from real people who use their products or services, they will most likely fail in their mission. This relentless focus on customers’ needs to be complemented with a human brand and product experience. From an early stage itself, startups must ask themselves what they stand for and what their brand story is. Ensuring a strong brand voice that can communicate with customers as humans first, will go a long way towards building those deep and meaningful connections – especially in a world inundated by artificial noises.
Therefore, the key to success in a highly commoditised and competitive world, in a nutshell, is to ‘stay human’ both from an organisational and a product standpoint. To me, that’s the secret sauce that startups must add to every recipe they experiment within their innovation kitchens.
Security issues grow with transition to smart TVs
You can’t picture a modern home without smart equipment. Smart thermostats, smart refrigerators, robot vacuums, and smart TVs won’t surprise anyone these days. For example, around 70% of the TVs being sold worldwide are smart TVs. Although they bring more entertainment, these devices also carry new digital threats.
Sometimes people forget that smart TVs are as vulnerable to cybercrime as their smartphones and computers. Daniel Markuson, the digital privacy expert at NordVPN, says that “although smart TVs are connected to the internet and have similar functions to computers, they aren’t equipped with the same security tools, which makes them easy prey for hackers.”
What’s so scary about your TV getting hacked? As smart TVs gain more features, the amount of your private information they handle increases too. TVs aren’t just for watching movies and shows anymore. Now you can use them for web browsing, streaming video content, gaming, and even shopping online.
To enjoy your smart TV to the fullest, you need to download various apps and games. These cost money, so you need your credit card details filled in. Putting your financial information, logins, and passwords on your TV makes it an appealing target for hacking.
According to Daniel Markuson, a smart TV can be used to spy on its users. Hackers can access its camera and microphone through malware, which they can slip into your TV when it is connected to Wi-Fi. They can use footage from your bedroom or living room to blackmail you and your family. By watching your home and listening to your conversations, hackers know what goods you have, where you keep them when you’re away, and what your plans are.
If you use your smart TV for web browsing, you can infect it with various viruses too, says the digital privacy expert at NordVPN. Like computers, smart TVs run on software, but they don’t have the same strong antivirus and firewall systems installed. Once your TV gets infected, your browsing history, passwords, and other private data become accessible to hackers. And they won’t miss the opportunity to use this information in ransomware attacks.
Even though smart TVs are vulnerable to cyber threats, Daniel Markuson says there is no need to panic yet. The expert names a few simple principles every smart TV owner should follow to protect their device.
Always update your TV’s software whenever a new version becomes available. The expert says that software updates are crucial for cybersecurity as manufacturers do their best to patch vulnerabilities. Updates often repair security flaws, fix or remove various bugs, add new features, and improve the existing ones. Some TVs install updates automatically by default. With others, you may need to check for updates periodically to make sure your device runs on the latest version.
Use available security measures such as a VPN. The best practice for any internet-connected device is to install a firewall and use a VPN such as NordVPN. It secures your device and lets you enjoy fast internet access with encryption-powered privacy.
Connect your smart TV to the internet only when needed. It isn’t necessary to have your TV connected to Wi-Fi all the time. To make it less vulnerable to hacker attacks, turn on the Wi-Fi connection only when you are using it.
Download apps from official stores only. Do not install any programs and games from unofficial sources on your smart TV. Make sure that both the app and its provider are reliable. Moreover, if an application asks for access to your data, camera, or microphone that isn’t necessary for its operation, never accept it.
Be careful with personal files and financial data. Shopping online on a big smart TV screen might be fun, but be careful providing your credit card details and other sensitive information this way. Although some manufacturers equip their TV sets with security features, they cannot guarantee safety online. “People who synchronize their smart TVs with their computers to access compatible media content should be especially cautious,” warns Daniel Markuson. The connection between your smart TV and your computer can be a weak link and lead to a data breach.
Use strong Wi-Fi passwords. This practice is the most obvious and the easiest to follow. Create a strong password to protect your Wi-Fi connection at home and don’t share it with any outsiders.
Turn off your TV camera when not in use. Whether it’s a built-in camera or the one connected to a TV via Wi-Fi, turn it off when not using it. If you can’t turn off your camera, use a piece of tape or a sticker over the camera lens to cover it.
Tech too complex? It stresses out even the tech-savvy
Even the savviest members of the tech industry get stressed by common devices that power their everyday lives, according to a recent poll conducted at CES 2020 by Asurion, the global leader in helping people connect, protect and enjoy their tech.
Asurion surveyed nearly 1,400 attendees of CES 2020, the world’s largest and most influential tech industry event, about their relationship with personal tech and their role as tech expert for family and friends. What the tech care company found is that even the tech-savvy, tech DIY’ers and early adopters stress out over some of the most ordinary devices in our hands and homes.
So, what tech tops the list of devices that stress out some of the consumer electronics industry’s tech enthusiasts?
- Mesh routers and Wi-Fi networks (33%)
- Phones (26%)
- Smart home security systems (23%)
And, the tech-related activities that even the tech-savvy dread the most?
- Troubleshooting a device that worked perfectly yesterday (39%)
- Device security (27%)
- Setting up devices (nearly 27%)
Asurion helps nearly 300 million customers worldwide unlock the potential of their tech with a team of over 10,000 Experts who are just a call, click or tap away. The company’s Experts provide ongoing tech support, same-day device repair, and same-day delivery and setup services. They’ll meet customers virtually, in-home, at select partner stores, and in more than 540 uBreakiFix stores across the country or wherever it’s convenient.
“The tech industry just spent four amazing days experiencing and celebrating the latest innovations in the future of tech,” said Teresa May, Senior Vice President and Chief Marketing Officer at Asurion. “What we heard is that even common tech tasks and devices can be challenging. Every day, our Experts help people across the country with their devices – everything from setting up a new phone to troubleshooting streaming issues on their smart TVs. Our CES poll reveals that the industry’s top tech innovators share the same pain points affecting millions of Americans.”
Asurion’s Experts received more than 18.5 million calls and chats from customers seeking tech help last year. And while the No. 1 question this holiday was a strong “How do I activate my new phone?” Asurion Experts also received many questions ranging from “How do I connect to Wi-Fi?” to “Can I sync my smart speakers to play them in tandem?”
And while the tech industry may have tech challenges of their own, they also get tapped by family and friends for help. Eight out of 10 attendees surveyed said their family and friends rely on them to help set up and troubleshoot their tech. Nearly two-thirds (63%) said they hesitate to gift tech to their loved ones because the recipient won’t know how to use it, and nearly half (46%) gave pause to gifting tech to family and friends because they didn’t want to be the one to help set it up.
Asurion CES Tech Poll
Consumer Tech Devices That Stress CES Attendees Out the Most
1. Mesh Routers and Wi-Fi Networks (33%)
2. Phones (26%)
3. Smart Home Security Systems (23%)
4. Smart Home Assistants/Hubs (20%)
5. Bluetooth Printers (19%)
6. Smart Home Automation (19%)
7. Laptops/Tablets (18%)
8. Smart TVs (17%)
9. Smart Appliances (14%)
10. Home Energy, Lighting and Switches (13%)
Tech Activities That Stress Out CES Attendees the Most
1. Troubleshooting Tech That Worked Perfectly Yesterday (39%)
2. Security (27%)
3. Setting up a Device (27%)
4. Privacy (23%)
5. Helping Others With Their Tech (20%)
6. Managing or Connecting Multiple Devices (19%)
7. Wi-Fi Connectivity (19%)
8. Paying for Personal Data Storage (18%)
9. Learning a New Operating System (17%)
10. Choosing Which Brand To Purchase (17%)
To learn more about where you can get tech support and protection, visit Asurion.com.