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Tablets and eReaders dominate Kalahari sales

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A post festive season sales report by kalahari.com has revealed that tablets were the second most purchased electronic devices on the site. The report further revealed that the gobbi eReader was the most bought device, signalling that shoppers are looking for more affordable tablets.

While the eTailers pre-festive season shopping survey predicted the Apple iPad and Samsung Galaxy tablets as the most coveted gifts. The actual buying trends from the period show that entry-level tablets were the most purchased items over this period.

Tablets came second only to the gobii eReader as the highest selling device on kalahari.com. Interestingly, the Google Nexus 7 beat the Apple iPad as the favourite among customers followed by other entry level tablets like the Coby and Prestigio 7 inch tablets.

‚”The high sales of eReaders and entry level tablets signal a growing eContent market in South Africa. Not all shoppers can afford the top of the range brands, but there is definitely a need for eContent and convenience offered by these devices, which explains the astonishing uptake of devices such as the gobii and more affordable tablet devices. We also think that more parents are buying the devices for kids as interactive and educational tools which could also explain the sales spike just before back-to school period,‚” says Liz Hillock, head of marketing at kalahari.com

Hillock goes on to say that regardless of which brand came out tops in terms of sales, there is no longer denying the popularity of tablets with SA shoppers. ‚”Tablets are fast becoming a more convenient way to access internet and shop online for South Africans, a trend we noticed in our 2012 mobile shopping survey that analysed the shopping habits of 4 000 of South Africa’s shoppers.‚”

‚”According to GfK, one of the world’s leading market research companies, tablets in the local tech market has grown from claiming 18% of the webbook and mobile PC market to a 26% share from February 2012 to March 2012. In terms of traffic on kalahari.com, PC and mobile remain the predominant drivers of traffic. However there has been a marked increase in traffic coming via tablet devices which translates to a 300% increase from November 2011 to November 2012,”adds Hillock.

While the Nexus and other entry level devices outstripped the sale of Apple iPad on kalahari.com, it’s interesting to note the highest traffic still came from iPad users.

According to the kalahari.com 2012 mobile shopping survey, 73.4% of tablet owners said that they were already using the devices to shop online. ‚” Based on the online traffic coming from tablets over the festive period and the number of the devices purchased we are sure that tablets are going to continue to fuel the growth of e-Commerce in 2013,‚” concludes Hillock.

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Telcos want one face

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The investments that telecommunications service providers are making in reshaping their online properties into customer-centric portals reflects the growing maturity of self-service and Internet uptake in the industry, says KEVIN MELTZER of Consology.

Many telcos around the world are overhauling their websites to offer customers more holistic portals that give them a single point of entry into the organisation.

They are doing so because they recognise that service will be a key point of differentiation for their businesses in a market that is becoming increasingly competitive. They have also realised that they have a major opportunity to shift customers away from expensive contact centres towards low-cost electronic channels.

In the past, most telecommunications operators ran multiple sites across multiple domains and subdomains. These web-based properties were built around the way that telcos structured their own businesses rather than around the needs of the customer. But we are now seeing the leading operators take a more user-centric approach to the way that they design their web and mobile sites.

This coincides with a change in the industry from slicing customers into numerous segments and then serving them across a range of functional and product areas. For example, many operators split customers into prepaid and postpaid segments or voice and data users, distinctions that are becoming less meaningful in a world of technology convergence. They now want to present a single face to the customer rather than servicing the subscriber through silos.

These changes are starting to percolate through to operators’ customer service and sales strategies. Telcos are starting to pull together disparate products and services that once resided across multiple sites into customer service portals.

These sites put a wide range of information at the subscriber’s fingertips, he adds. Increasingly, for example, subscribers can log directly into their accounts from the operator’s homepage and then access a wealth of services and information. This marks an evolution from the fractured and inconsistent customer experience of the past.

Leading operators are even thinking about how their Self-Service platforms should be integrated with social media strategies to allow customers to pay their electronic bills or top up airtime with a single click from within a social network.

Whereas Self-Service portals on telco sites were once purely about account management functions, they increasingly offer far richer functionality. In addition to allowing subscribers to pay their bills and check their account information, they are also increasingly becoming the first stop for service and commerce.

Operators have started to recognise that splintering their e-commerce, service and account management functions simply makes no sense. Customers want to be able to do everything through one interface rather than needing to visit two or three Web sites, or eventually possibly needing to phone a call centre or visit a store for certain transactions.

Integrated and easy to use online customer service channels will be central for telco operators who want to be competitive in the markets of tomorrow. They form an advantage in an industry where it will be customer relationships rather than cost or service that drive loyalty and purchasing decisions.

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Talk for less with MWEB Talk

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Today, MWEB announced its consumer VoIP package called MWEB Talk, which allows users to make free network calls and get discounted rates made to landlines and mobile phones.

MWEB, today launched its new Voice over IP (VoIP) offering to South African consumers. The service, MWEB Talk, will offer users’ free on network calls to fellow MWEB Talk users’ and cheap calls to landline and mobile phone numbers. This follows the success and demand of the ISP’s existing VoIP products in recent months.

‚”We have seen a noticeable transformation in users’ Internet behaviour with consumers wanting services that complement their ADSL connectivity solution. We have seen phenomenal growth and by the end of the year will deliver over 100 million minutes on our VoIP platform,‚” says Carolyn Holgate, General Manager of MWEB Connect, the ISP’s Consumer and Small Office/ Home Office Division.

MWEB has made significant investments in its infrastructure and VoIP has been prioritised on its network to ensure performance and stability of the MWEB Talk service for both businesses and consumers.

‚”In addition to the high quality of the service, MWEB Talk is also simple to set-up and users’ should experience a significant reduction in their telephone bills. By implementing a VoIP service consumers and small businesses can cut their monthly telecommunication bills by up to 55% to landline and mobile numbers,‚” says Holgate.

With no subscription fee, existing MWEB customers can log into their MWEB account, register for the service and download the application for PC and Mac as well as mobile applications that turn an iPhone, Android, and Nokia smartphone into a VoIP phone. Customers will also be able to purchase a Desktop VoIP Handset for R99 which will be HD voice ready and will support multi-extensions.

‚”We believe that VoIP is the future of telephony in South Africa and we are extremely excited to see the consumer market shift into the VoIP space,‚” concludes Holgate.

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