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Tablet market recovers

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The MEA tablet market continues to decline in the face of cannibalization from larger-screen-size smartphones. According to the latest Middle East and Africa Quarterly Tablet Tracker from IDC, tablet shipments in MEA dropped 10.1% in the third quarter of the year (Q3 2016) when compared with the same period in 2015. While shipments were down year on year to 3.85 million units, this still marked an improvement on the 3.52 million units shipped in Q2 2016.

“Smartphones with large screen sizes meet most needs of today’s consumers, who are slowly moving their tasks to these devices,” says Fouad Rafiq Charakla, senior research manager for client devices at IDC MEA. “The continuation of low crude oil prices in the Middle East and currency shortages in several African countries are compounding the problem, eventually leading to weaker consumer sentiment.”

Samsung continued to lead the MEA tablet market in Q3 2016 with 17.6% share, despite the vendor’s reduced focus on the category leading to a 34.3% year-on-year decline in its shipments. Lenovo maintained second position with 13.5% share, up from 12.9% in the previous quarter but down 6.8% on Q3 2015. Huawei followed just behind in third place after increasing its focus on tablets in the region. This resulted in year-on-year growth of 102.8% for 13.5% share. Apple finished fourth with 7.9% share, reflecting a year-on-year decline of 34.6% in shipments, while local vendor i-Life took fifth position with 5.5% share, its success stemming from the popularity of its low-priced consumer products.

“Demand for tablets in MEA is primarily being driven by entry-level slate models,” says Nakul Dogra, senior research analyst for client devices at IDC MEA. “This category offers quite low margins, so the focus on tablets from the supply side is also declining. Many vendors have cut their tablet lineups accordingly, and there don’t appear to be any exciting or innovative developments on the immediate horizon to spur purchases in the tablet space.”

“It’s worth nothing that with little difference between older and newer generation tablets, consumers are typically content with their existing hardware and subsequently holding onto it for a longer period of time,” continues Dogra. “Free operating system updates ensure that these tablets remain essentially as good as new, so there is little or no motivation for consumers to replace their current devices.”

IDC has revised its overall forecast for 2016 downwards, with 14.49 million units now expected to be shipped for the year. This is down from the previous forecast of 15.07 million units and represents a year-on-year decline of 7.5%. The main factor behind this revision is the significant reduction in the quantity of tablets expected to be shipped as part of the Digital Literacy School Program in Kenya.

Detachable tablets are gaining traction in the market, and shipments are expected to grow by 147.9% year on year in 2016, driven by increasing demand from consumers and the education sector. “Detachable tablets are typically better suited for education purposes than traditional tablets, as these devices are primarily based on the Windows operating system,” says Charakla. “As such, they can smoothly run the Microsoft Office applications typically required by the education sector. There are also numerous low-cost options with this form factor, which is ideal for large education deals where budgets are tight.”

IDC’s Middle East and Africa Quarterly Tablet Tracker provides insightful analysis of key market developments, covering vendors, operating systems, screen sizes, user segments and distribution channels, quarterly market share data, and a comprehensive 5–8 quarter and five-year forecast.

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Small South African town goes smartphone-only

Vodacom partners with farming business to upgrade all residents of Wakkerstroom from 2G devices to smartphones

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All residents of the small town of Wakkerstroom, which straddles Mpumalanga and kwaZulu-Natal provinces, have had their 2G feature phones upgraded to 3G devices.

The initiative is a result of Vodacom partnering with BPG Langfontein, a farming business that employs the majority of the people living in Wakkerstroom. It is now the first smartphone-only town in South Africa. This is a model the network provider says it hopes to replicate across the country as part of its mission to connect people who live in deep rural areas and are still dependent on 2G networks.

Wakkerstroom, is the second oldest town in Mpumalanga province, on the KwaZulu-Natal border, 27 km east of Volksrust and 56 km south-east of Amersfoort.  

“There are growing expectations for big corporates the size of Vodacom to serve a social purpose, and for us to use our resources and core capabilities to make a significant contribution in transforming the lives of ordinary people,” says Zakhele Jiyane, Managing Executive for Vodacom Mpumalanga. “We are helping to remove communication barriers, so that citizens in the area can be part of the digital revolution and reap the associated benefits. By moving the more than 1400 farm workers from 2G to 3G devices, this will also free much needed spectrum and this spectrum can be re-farmed to provide for faster networks such as 3G and 4G.

“Crucially, the move opens a new world of connectivity for farm workers in Wakkerstroom. As a result, most people in the area will now be able to use the Vodacom network to connect on the net and access online government services, eHealth services such as Mum&Baby and eCommerce. Learners can now surf the internet for the first time and access Vodacom’s eSchool free of charge and those who are actively looking for jobs can start using their smartphones and tablets to apply for jobs over the internet on Vodacom’s zero-rated career sites. This will be key for driving growth to the benefit of people living in this area.”

Vodacom has already deployed 4G base stations in Wakkestroom as part of this initiative.

For the next phase of this project, says Vodacom, it is going to educate the farm workers about data and the benefits of the Internet. Vodacom will also look at various ways in which it can help empower members of this community in areas of education, gender-based violence and health.

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10 more African countries join Facebook fact-checking

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Facebook today announced the expansion of its Third-Party Fact-Checking programme to 10 additional African countries, which now join  Kenya, Nigeria, South Africa, Cameroon and Senegal in the project,

In partnership with Agence France-Presse (AFP), the France 24 Observers, Pesa Check and Dubawa, this programme forms part of its work in helping assess the accuracy and quality of news people find on Facebook, whilst reducing the spread of misinformation on its platform.

Working with a network of fact-checking organizations, certified by the non-partisan International Fact-Checking Network, third-party fact-checking will now be available in Ethiopia, Zambia, Somalia and Burkina Faso through AFP, Uganda and Tanzania through both Pesa Check and AFP, Democratic Republic of Congo and Cote d’Ivoire through the France 24 Observers and AFP, Guinea Conakry through the France 24 Observers, and Ghana through Dubawa.

Feedback from the Facebook community is one of many signals Facebook uses to raise potentially false stories to fact-checkers for review. Local articles will be fact-checked alongside the verification of photos and videos. If one of our fact-checking partners identifies a story as false, Facebook will show it lower in News Feed, significantly reducing its distribution.

Kojo Boakye, Facebook Head of Public Policy, Africa, said: “The expansion of third-party fact-checking to now cover 15 countries in a little over a year shows firsthand our commitment and dedication to the continent, alongside our recent local language expansion as part of this programme. Taking steps to help tackle false news on Facebook is a responsibility we take seriously, we know misinformation is a problem, and these are important steps in continuing to address this issue. We know that third-party fact-checking alone is not the solution, it is one of many initiatives and programmes we are investing in to help to improve the quality of information people see on Facebook. While we’ve made great progress, we will keep investing to ensure Facebook remains a place for all ideas, but not for the spread of false news.”

When third-party fact-checkers fact-check a news story, Facebook will show these in Related Articles immediately below the story in News Feed. Page Admins and people on Facebook will also receive notifications if they try to share a story or have shared one in the past that’s been determined to be false, empowering people to decide for themselves what to read, trust, and share.

Providing fact-checking in English and French across eight countries, Phil Chetwynd, AFP Global News Director said: “AFP is delighted to be expanding its fact-checking project with Facebook. We are known for the high quality of our journalism from across Africa and we will be leveraging our unparalleled network of bureaus and journalists on the continent to combat misinformation.”

Eric Mugendi, Managing Editor from Pesa Check who will provide fact-checking services in Swahili and English added: “Social networks like Facebook haven’t just changed how Africans consume the news. Social media is often the primary access to digital content or the ‘Internet’ for many Africans. They shape our perceptions of the world, our public discourse, and how we interact with public figures. This project helps us dramatically expand our fact-checking to debunk claims that could otherwise cause real-world harm. The project helps us respond more quickly and directly. We’re seeing real positive results in our interactions with both publishers and the public itself. The project also helps our fact-checks reach a far larger audience than we would otherwise. This has helped us better understand the information vacuum and other viral dynamics that drive the spread of false information in Africa. Our growing impact is a small but tangible contribution to better informed societies in Africa.”

Caroline Anipah, Programme Officer, Dubawa (Ghana) said: “Dubawa is excited to be in Ghana where the misinformation and disinformation have become widespread as a result of technological advancement and increasing internet penetration. Dubawa intends to raise the quality of information available to the public with the ultimate aim of curbing the spread of misinformation and disinformation and promoting good governance and accountability.”

Derek Thomson, editor-in-chief of the France 24 Observers, said: “Our African users are constantly sending us questionable images and messages they’ve received via social media, asking us ‘Is this true? Can you check it?’ It’s our responsibility as fact-checking journalists to verify the information that’s circulating, and get the truth back out there. Participating in the Facebook programme helps ensure that our fact-checks are reaching the people who shared the false news in the first place.”

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