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Sony unveils new entry-level smartphone



Sony has unveiled the Xperia E4g smartphone, an affordable LTE device with a great battery life and many features usually only associated with high-end phones.

Earlier this month, Sony introduced the Xperia E4, an affordable, easy-to-use smartphone with great battery life. Now, Sony has unveiled the Xperia E4g smartphone, offering the same ease-of-use and powerful battery performance – with fast 4G LTE connectivity.

Xperia E4 set out to bring many of the premium features people expect of Sony to lower-tier devices: Xperia E4g brings that same quality and ease of use – but with fast 4G LTE connectivity,” says Tony McNulty, Vice President, Value Category Business Management at Sony Mobile Communications. “With simple set-up and two day battery life, we believe both models represent value for those who want premium Sony technology and experiences often only associated with high-end devices.

Get started without the wait

The Xperia E4g is built to ensure that you can set up and enjoy your new smartphone, from the moment you pull it out of the box. For those new to Xperia, migration from other Android, Windows or BlackBerry devices is quick and easy. The Xperia Transfer app, allows you to move contacts, photos, bookmarks, apps, music, messages and much more securely, without the hassle – or worry of losing anything important.

Smartphone photography is made easy, with Auto scene Recognition automatically recognising and optimising capture settings for up to 52 scenarios for the perfect shots wherever you are. The NFC functionality allows you can share your images easily with just one touch.

Xperia E4g features Sony’s minimalist Android skin, but also brings the simple home interface providing larger icons and all apps on one screen, with those you don’t need stored neatly away in folders.

Right on cue, with signature Sony design

Xperia E4g is Sony inside and out: rounded and robust. Available in classic Black and White, Xperia E4g retains the Xperia form – a precision-cut power button, elevated mirror-finish logo and stainless steel camera ring and a scratch-resistant screen.

Built for speed

Xperia E4g is 4G LTE ready – which means you can enjoy the fastest news and information download, find your way using maps, check and send e-mail, send pictures to friends and family in seconds, and enjoy lag-free music streaming on the go.

Sony’s latest smartphones are recognised for battery life. Xperia E4g is no different, packing a powerful 2300mAh battery that gives you up to two-day’s battery life, eliminating the need for regular charging. If that isn’t enough, one click activates Battery STAMINA Mode to regulate power management, and Ultra STAMINA Mode keeps your phone running on its core functions for a week.

The device will be available in South Africa in the second quarter of 2015 and retail pricing will be announced closer to launch timing.

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