Rapper turned businessman Siya Metane (aka Slikour or Slik) has launched a compilation album – SlikourOnLife Incubator – giving 12 undiscovered artists the springboard to launch their musical careers.
The album, which launched on 10 October, sees Metane using his knowledge and relationships to give 12 young hip-hop artists from cities across South Africa access to the resources necessary to jumpstart their musical journeys.
Metane’s popular SlikourOnLife digital platform, which is currently one of the top 1 000 websites in South Africa, shares information on urban culture and music, and features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos. “The Incubator album takes SlikourOnLife to the next level. We’ve selected the very best hip-hop songs submitted to SlikourOnLife and compiled them into an album, and I’m taking everything I would do for myself and handing it over to these artists,” says Metane.
With access to resources that would otherwise have taken them years to build up, such as a music video, press conference, streaming, a publicity campaign and a TV distribution channel, Metane’s SlikourOnLife Incubator has the potential to change the course of these young peoples’ lives forever.
Drawn from the four corners of South Africa, the artists range in age from 19 to 27 and represent the future of musical culture. Says Metane, “Whenever I hear great talent I always ask myself ‘what if these kids need that one chance that got me to where I am today?’. I live by the theory that we all have a CSI responsibility, and I have the relationships and resources to bring media, industry and artists together. It’s my responsibility to utilise them.”
He continues, “These 12 kids have a talent, and I’m plugging them into an environment that will allow them to walk the path that I’ve walked.”
Leveraging relationships with key players to accelerate some of the activities that will provide the young artists with the means to launch their careers, Metane has entered into partnerships with a number of significant industry players, one of which is Transit Ads, a division of Provantage Media Group.
By virtue of the partnership, the music videos from the SlikourOnLife Incubator album will be seen by over 13 million people a month on Transit Ads’ digital place based network known as Transit.TV™. Transit.TV™ provides commuters with entertaining and informative content through its digital television channel in taxis, taxi ranks, train stations and bus stations across the country.
Commenting on the partnership, Metane says, “My vision is to create a voice for the youth in culture and we’ve been able to achieve that with slikouronlife.co.za on a digital platform. The opportunity to work with Tranist.TV™ is amplifying that voice to a wider audience that are in transit across the country. This is a monumental win for SlikourOnLife, artists and brands that have already invested in our integrated content strategies online.”
Says Nicole Myburgh, Marketing Manager of Transit Ads, “A core focus of Transit.TV™ is to ensure that there is entertaining and relevant content featured on the channel, we want our audience to enjoy watching and to engage with what they are seeing on our screens. Partnering with SlikourOnLife does exactly that for us. We are both excited and confident that this is going to be a great partnership with an abundance of great opportunities ahead.”
On the streaming front, the songs will be available exclusively on JOOX for a month, and thereafter on all streaming platforms. “JOOX is the only streaming company with a local office and their USP is that they target local music and musicians, which makes the partnership a perfect fit,” says Metane.
Felicity Mdhluli, Content Manager for JOOX, comments, “JOOX loves local music and works together with local artists to promote their music. JOOX has partnered on the SOL Incubator project to provide a platform to showcase talented new local hip hop talent”.
In addition to the exposure of their music through TTV and JOOX, the album and its young artists will also benefit from a launch to music media and media in the culture, a media plan for radio and interview training.
“I’m passing my insights, learnings, knowledge, resources and relationships to the next generation – that’s the heart of SlikourOnLife Incubator,” says Metane.
Slikour On Life Incubator – artists
- Baasquiat (21), Cape Town
- BlakShuga (27), Johannesburg
- Dala Fam (24), Limpopo
- Flex Van Doom (25),Vaal
- Illrow (22), Cape Town
- Jazzy (19), Johannesburg
- June The Vth (19), East London
- Lungelo Manzi (24), Durban
- Mass The Difference (21), Hammanskraal
- PA Fakaloice (23),Durban
- ThePXSHMagazine (24), Pretoria East
- Tony Black (22), Cape Town
Money talks and electronic gaming evolves
Computer gaming has evolved dramatically in the last two years, as it follows the money, writes ARTHUR GOLDSTUCK in the second of a two-part series.
The clue that gaming has become big business in South Africa was delivered by a non-gaming brand. When Comic Con, an American popular culture convention that has become a mecca for comics enthusiasts, was hosted in South Arica for the first time last month, it used gaming as the major drawcard. More than 45 000 people attended.
The event and its attendance was expected to be a major dampener for the annual rAge gaming expo, which took place just weeks later. Instead, rAge saw only a marginal fall in visitor numbers. No less than 34 000 people descended on the Ticketpro Dome for the chaos of cosplay, LAN gaming, virtual reality, board gaming and new video games.
It proved not only that there was room for more than one major gaming event, but also that a massive market exists for the sector in South Africa. And with a large market, one also found numerous gaming niches that either emerged afresh or will keep going over the years. One of these, LAN (for Local Area Network) gaming, which sees hordes of players camping out at the venue for three days to play each other on elaborate computer rigs, was back as strong as ever at rAge.
MWeb provided an 8Gbps line to the expo, to connect all these gamers, and recorded 120TB in downloads and 15Tb in uploads – a total that would have used up the entire country’s bandwidth a few years ago.
“LANs are supposed to be a thing of the past, yet we buck the trend each year,” says Michael James, senior project manager and owner of rAge. “It is more of a spectacle than a simple LAN, so I can understand.”
New phenomena, often associated with the flavour of the moment, also emerge every year.
“Fortnite is a good example this year of how we evolve,” says James. “It’s a crazy huge phenomenon and nobody was servicing the demand from a tournament point of view. So rAge and Xbox created a casual LAN tournament that anyone could enter and win a prize. I think the top 10 people got something each round.”
Read on to see how esports is starting to make an impact in gaming.
Blockchain is generally associated with Bitcoin and other cryptocurrencies, but these are just the tip of the iceberg, says ESET Southern Africa.
This technology was originally conceived in 1991, when Stuart Haber and W. Scott Stornetta described their first work on a chain of cryptographically secured blocks, but only gained notoriety in 2008, when it became popular with the arrival of Bitcoin. It is currently gaining demand in other commercial applications and its annual growth is expected to reach 51% by 2022 in numerous markets, such as those of financial institutions and the Internet of Things (IoT), according to MarketWatch.
What is blockchain?
A blockchain is a unique, consensual record that is distributed over multiple network nodes. In the case of cryptocurrencies, think of it as the accounting ledger where each transaction is recorded.
A blockchain transaction is complex and can be difficult to understand if you delve into the inner details of how it works, but the basic idea is simple to follow.
Each block stores:
– A number of valid records or transactions.
– Information referring to that block.
– A link to the previous block and next block through the hash of each block—a unique code that can be thought of as the block’s fingerprint.
Accordingly, each block has a specific and immovable place within the chain, since each block contains information from the hash of the previous block. The entire chain is stored in each network node that makes up the blockchain, so an exact copy of the chain is stored in all network participants.
As new records are created, they are first verified and validated by the network nodes and then added to a new block that is linked to the chain.
How is blockchain so secure?
Being a distributed technology in which each network node stores an exact copy of the chain, the availability of the information is guaranteed at all times. So if an attacker wanted to cause a denial-of-service attack, they would have to annul all network nodes since it only takes one node to be operative for the information to be available.
Besides that, since each record is consensual, and all nodes contain the same information, it is almost impossible to alter it, ensuring its integrity. If an attacker wanted to modify the information in a blockchain, they would have to modify the entire chain in at least 51% of the nodes.
In blockchain, data is distributed across all network nodes. With no central node, all participate equally, storing, and validating all information. It is a very powerful tool for transmitting and storing information in a reliable way; a decentralised model in which the information belongs to us, since we do not need a company to provide the service.
What else can blockchain be used for?
Essentially, blockchain can be used to store any type of information that must be kept intact and remain available in a secure, decentralised and cheaper way than through intermediaries. Moreover, since the information stored is encrypted, its confidentiality can be guaranteed, as only those who have the encryption key can access it.
Use of blockchain in healthcare
Health records could be consolidated and stored in blockchain, for instance. This would mean that the medical history of each patient would be safe and, at the same time, available to each doctor authorised, regardless of the health centre where the patient was treated. Even the pharmaceutical industry could use this technology to verify medicines and prevent counterfeiting.
Use of blockchain for documents
Blockchain would also be very useful for managing digital assets and documentation. Up to now, the problem with digital is that everything is easy to copy, but Blockchain allows you to record purchases, deeds, documents, or any other type of online asset without them being falsified.
Other blockchain uses
This technology could also revolutionise the Internet of Things (IoT) market where the challenge lies in the millions of devices connected to the internet that must be managed by the supplier companies. In a few years’ time, the centralised model won’t be able to support so many devices, not to mention the fact that many of these are not secure enough. With blockchain, devices can communicate through the network directly, safely, and reliably with no need for intermediaries.
Blockchain allows you to verify, validate, track, and store all types of information, from digital certificates, democratic voting systems, logistics and messaging services, to intelligent contracts and, of course, money and financial transactions.
Without doubt, blockchain has turned the immutable and decentralized layer the internet has always dreamed about into a reality. This technology takes reliance out of the equation and replaces it with mathematical fact.