Rapper turned businessman Siya Metane (aka Slikour or Slik) has launched a compilation album – SlikourOnLife Incubator – giving 12 undiscovered artists the springboard to launch their musical careers.
The album, which launched on 10 October, sees Metane using his knowledge and relationships to give 12 young hip-hop artists from cities across South Africa access to the resources necessary to jumpstart their musical journeys.
Metane’s popular SlikourOnLife digital platform, which is currently one of the top 1 000 websites in South Africa, shares information on urban culture and music, and features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos. “The Incubator album takes SlikourOnLife to the next level. We’ve selected the very best hip-hop songs submitted to SlikourOnLife and compiled them into an album, and I’m taking everything I would do for myself and handing it over to these artists,” says Metane.
With access to resources that would otherwise have taken them years to build up, such as a music video, press conference, streaming, a publicity campaign and a TV distribution channel, Metane’s SlikourOnLife Incubator has the potential to change the course of these young peoples’ lives forever.
Drawn from the four corners of South Africa, the artists range in age from 19 to 27 and represent the future of musical culture. Says Metane, “Whenever I hear great talent I always ask myself ‘what if these kids need that one chance that got me to where I am today?’. I live by the theory that we all have a CSI responsibility, and I have the relationships and resources to bring media, industry and artists together. It’s my responsibility to utilise them.”
He continues, “These 12 kids have a talent, and I’m plugging them into an environment that will allow them to walk the path that I’ve walked.”
Leveraging relationships with key players to accelerate some of the activities that will provide the young artists with the means to launch their careers, Metane has entered into partnerships with a number of significant industry players, one of which is Transit Ads, a division of Provantage Media Group.
By virtue of the partnership, the music videos from the SlikourOnLife Incubator album will be seen by over 13 million people a month on Transit Ads’ digital place based network known as Transit.TV™. Transit.TV™ provides commuters with entertaining and informative content through its digital television channel in taxis, taxi ranks, train stations and bus stations across the country.
Commenting on the partnership, Metane says, “My vision is to create a voice for the youth in culture and we’ve been able to achieve that with slikouronlife.co.za on a digital platform. The opportunity to work with Tranist.TV™ is amplifying that voice to a wider audience that are in transit across the country. This is a monumental win for SlikourOnLife, artists and brands that have already invested in our integrated content strategies online.”
Says Nicole Myburgh, Marketing Manager of Transit Ads, “A core focus of Transit.TV™ is to ensure that there is entertaining and relevant content featured on the channel, we want our audience to enjoy watching and to engage with what they are seeing on our screens. Partnering with SlikourOnLife does exactly that for us. We are both excited and confident that this is going to be a great partnership with an abundance of great opportunities ahead.”
On the streaming front, the songs will be available exclusively on JOOX for a month, and thereafter on all streaming platforms. “JOOX is the only streaming company with a local office and their USP is that they target local music and musicians, which makes the partnership a perfect fit,” says Metane.
Felicity Mdhluli, Content Manager for JOOX, comments, “JOOX loves local music and works together with local artists to promote their music. JOOX has partnered on the SOL Incubator project to provide a platform to showcase talented new local hip hop talent”.
In addition to the exposure of their music through TTV and JOOX, the album and its young artists will also benefit from a launch to music media and media in the culture, a media plan for radio and interview training.
“I’m passing my insights, learnings, knowledge, resources and relationships to the next generation – that’s the heart of SlikourOnLife Incubator,” says Metane.
Slikour On Life Incubator – artists
- Baasquiat (21), Cape Town
- BlakShuga (27), Johannesburg
- Dala Fam (24), Limpopo
- Flex Van Doom (25),Vaal
- Illrow (22), Cape Town
- Jazzy (19), Johannesburg
- June The Vth (19), East London
- Lungelo Manzi (24), Durban
- Mass The Difference (21), Hammanskraal
- PA Fakaloice (23),Durban
- ThePXSHMagazine (24), Pretoria East
- Tony Black (22), Cape Town
CES: So long, and thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops