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SA’s best brands on Twitter

The social media platform has released its rankings of the most effective marketing presence by local brands in 2018.

Which South African brands had the most effective Twitter presence in 2018? Twitter has announced the winning brands across themes like brand voice, use of 6-second video, brand purpose, and launch moments.

There are award-winning, perception-shifting, innovating campaigns happening on Twitter from leading brands every day. Twitter says it is celebrating the best marketing of the year on its platform with a curated list of South African Brands that won Twitter in 2018. These campaigns represent some of the best creative that taps into a receptive audience on Twitter.

“While lots of other apps and platforms are about: ‘Look at me’, Twitter is saying: ‘Look at this’,” says Barry Collins, senior director of Twitter Client Solutions for Europe, Middle East and Africa. “Twitter has the most valuable audiences, when they are most receptive, and is the best platform for launching new campaigns and cutting through to get attention.

“For advertisers in South Africa who want to associate their brands with premium video content, Twitter offers the distinct ability to tie that video conversation to the biggest live moments and live content in the world.”

Twitter provided the following selection of best brands on its platform:

BEST BRAND VOICE

The brand that has consistently and strategically been able to define and leverage their own Twitter voice –  authentic, fun and maybe even sassy in their Twitter conversation.

  • @FNBSA

    • Throughout this year FNB has made it their priority to be at the forefront of major Twitter conversations and events. This year they dominated major national events such as, Budget Speech (#FNBBudgetPlanning) and BlackFriday (#BlackFridayMe). FNB has communicated exceptionally well with its followers and has mastered tapping into key days and owning the conversation in a way that users want to take part in. By doing this FNB has shown it’s users that they are the brands no.1 priority.

  • @NandosSA

    • Nandos has stood out in the South African media scene for over a decade. They are a brand that is unafraid to be bold, sarcastic and quirky. And they perform as brilliantly on Twitter. The Brand is extremely engaging, relevant and is brave enough to address political matters and other social issues swiftly while pushing products. When it comes to great banter and hard hitting messages Nandos is the perfect example of how to maintain your voice on Twitter, and use the platform as not only an extension of your media plan but a stage to showcase your brands personality.

BEST DIGITAL TO PHYSICAL ACTIVATION

The brand that brought the magic of Twitter into real life by converging digital and experiential.

  • @CastleLiteSA

    • Castle Lite has spent the past few years associating themselves with the Hip Hop scene in South Africa. And so they have created an image and a culture of ‘Hip Hop’. Every year they host their Castle Lite Unlocks Concerts, along with a host of South African artists there is always an international act (2018 they had Chance The Rapper). They entice and get the conversation going on Twitter before the announcement of the International act; Using Video Website Cards and  a Chatbot they drove ticket sales. During the event, they have a live stream for all those that couldn’t make it. The event dominates the Twittersphere.

  • @FlyingFishSA

    • Flying Fish saw a gap in the market.  Most Saturdays in South Africa are spent wondering what they can do, and what activities are reliable and safe. Flying Fish came up with #SaveMySaturday, an activation that prompted users to reply with “#SaveMySaturday” within an hour of the initial Tweet being sent out.  Flying fish would then select 100 people who replied to them that would be sent a 6 pack of Flying Fish in an attempt to Save their Saturday.

BEST BANTER

Two are better than one, and these brands created buzz through Twitter exchanges that led to cheeky moments or product announcements.

  • @NandosSA

    • Nando’s has already been named as one of the top Brand Voices in South Africa and it is their banter that defines their voice. Nando’s has built such a remarkable reputation, it seems that they are untouchable. Their persona on Twitter is no different. While Nando’s does not banter back and forth with consumers – they rather choose to react and call out major events that take place in South Africa such as political, economic, and newsworthy events.

BEST CSI CAMPAIGN

The brand that took to Twitter to propel good, and create change using it’s voice and the power of Twitter.

  • @SBGroup (Standard Bank)

    • Standard Bank is aware that Social Media is a place where change can start; where connections are made and where conversations fuel movements. This is why Standard Bank decided to use Twitter to action change. This belief combined with the confidence that words hold value and meaning, Standard Bank created #GoodFollowsGood. #GoodFollowsGood is a virtual Tweet machine where every time someone Tweeted using the hashtag #GoodFollowsGood a 3D Printer would print stationary for underprivileged school children in South Africa.

BEST BRAND PROPELLING SOCIAL CHANGE

The brand that used the platform to address social matters and challenged the Status Quo

  • @BlackLabelSA

    • Carling Black Label is often associated with sport and traditional views of masculinity. However this year Carling Black Label tries to break this mould and take a stance against the negative stereotypes associated with traditional masculinity.  In 2018 the brand is all about addressing social matters e.g Women and Child Abuse. At the beginning of 2018 Carling Black label started their campaign with a flash mob during the half time of a popular soccer game in South Africa – bringing the message right to Black Label’s target market. The activation that took place in the FNB stadium in Johannesburg took the country by storm and #NoExcuse won multiple awards globally including a Grand Prix. #BoldBraveStrong is a continuation of #NoExcuse: to have a better country let’s grow Kings and focus on breaking the mold of toxic masculinity while they are still young.

Throughout this year Carling Black Label have brought this movement to Twitter and used these campaigns to fuel conversations that reach far beyond the conventions of a traditional beer campaign.

BEST VIDEO SERIES ON TWITTER

The brand that leveraged video and created a video series to spread the word on campaigns in a unique and interesting way.

  • @LionLager

    • Lion Lager knows it’s audience and knows they are active on Twitter. With this information Lion Lager created a campaign centered around a video series that spoke to its audience.  Lion Lager created a content series known as #iLobolaNgeBhubesi (Lion’s Lobola) that told a Lobola Story, which were usually told in Zulu with english subtitles to create a bond between them and their followers. Telling a Lobola story was education as not all South Africans know about Lobola Negotiations. The success was cemented in Lion Lager’s ability to educate, tell a story and push product at the same time.

  • @FordSouthAfrica

    • Ford used a Video Series on Twitter to push their new car’s features. The series followed a couple on a road trip  to a wedding, and aimed to showcase the car’s features e.g Hands-Free Calling, Voice Command etc.

BEST WAY TO FUEL FANS

The brand that was able to consistently reward their most devoted fans with exclusive content to drive conversation and excitement on Twitter.

  • @KFCSA

    • The World Cup is one of the biggest moments in the world, and on Twitter it is one of the biggest conversations. Every World Cup there are key moments that trend and start a conversation, KFC knew this was going to happen and all they had to do was wait for the opportune moment. And so by tapping into one of the biggest global conversations in the world KFC created #MakeAMealOfIt – To poke fun at soccer stars who overreact on the field and tie into what their fans and followers were saying during this time.

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Veeam passes $1bn, prepares for cloud’s ‘Act II’

Leader in cloud-data management reveals how it will harness the next growth phase of the data revolution, writes ARTHUR GOLDSTUCK

Veeam Software, the quiet leader in backup solutions for cloud data management,has announced that it has passed $1-billion in revenues, and is preparing for the next phase of sustained growth in the sector.

Now, it is unveiling what it calls Act II, following five years of rapid growth through modernisation of the data centre. At the VeeamON 2019conferencein Miami this week, company co-founder Ratmir Timashev declared that the opportunities in this new era, focused on managing data for the hybrid cloud, would drive the next phase of growth.

“Veeam created the VMware backup market and has dominated it as the leader for the last decade,” said Timashev, who is also executive vice president for sales and marketing at the organisation. “This was Veeam’s Act I and I am delighted that we have surpassed the $1 billion mark; in 2013 I predicted we’d achieve this in less than six years. 

“However, the market is now changing. Backup is still critical, but customers are now building hybrid clouds with AWS, Azure, IBM and Google, and they need more than just backup. To succeed in this changing environment, Veeam has had to adapt. Veeam, with its 60,000-plus channel and service provider partners and the broadest ecosystem of technology partners, including Cisco, HPE, NetApp, Nutanix and Pure Storage, is best positioned to dominate the new cloud data management in our Act II.”

In South Africa, Veeam expects similar growth. Speaking at the Cisco Connect conference in Sun City this week, country manager Kate Mollett told Gadget’s BRYAN TURNER that the company was doing exceptionally well in this market.

“In financial year 2018, we saw double-digit growth, which was really very encouraging if you consider the state of the economy, and not so much customer sentiment, but customers have been more cautious with how they spend their money. We’ve seen a fluctuation in the currency, so we see customers pausing with big decisions and hoping for a recovery in the Rand-Dollar. But despite all of the negatives, we have double digit growth which is really good. We continue to grow our team and hire.

“From a Veeam perspective, last year we were responsible for Veeam Africa South, which consisted of South Africa, SADC countries, and the Indian Ocean Islands. We’ve now been given the responsibility for the whole of Africa. This is really fantastic because we are now able to drive a single strategy for Africa from South Africa.”

Veeam has been the leading provider of backup, recovery and replication solutions for more than a decade, and is growing rapidly at a time when other players in the backup market are struggling to innovate on demand.

“Backup is not sexy and they made a pretty successful company out of something that others seem to be screwing up,” said Roy Illsley, Distinguished Analyst at Ovum, speaking in Miami after the VeeamOn conference. “Others have not invested much in new products and they don’t solve key challenges that most organisations want solved. Theyre resting on their laurels and are stuck in the physical world of backup instead of embracing the cloud.”

Illsley readily buys into the Veeam tagline. “It just works”. 

“They are very good at marketing but are also a good engineering comany that does produce the goods. Their big strength, that it just works, is a reliable feature they have built into their product portfolio.”

Veeam said in statement from the event that, while it had initially focused on server virtualisation for VMware environments, in recent years it had expanded this core offering. It was now delivering integration with multiple hypervisors, physical servers and endpoints, along with public and software-as-a-service workloads, while partnering with leading cloud, storage, server, hyperconverged (HCI) and application vendors.

This week, it  announced a new “with Veeam”program, which brings in enterprise storage and hyperconverged (HCI) vendors to provide customers with comprehensive secondary storage solutions that combine Veeam software with industry-leading infrastructure systems. Companies like ExaGrid and Nutanix have already announced partnerships.

Timashev said: “From day one, we have focused on partnerships to deliver customer value. Working with our storage and cloud partners, we are delivering choice, flexibility and value to customers of all sizes.”

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‘Energy scavenging’ funded

As the drive towards a 5G future gathers momentum, the University of Surrey’s research into technology that could power countless internet enabled devices – including those needed for autonomous cars – has won over £1M from the Engineering and Physical Sciences Research Council (EPSRC) and industry partners.

Surrey’s Advanced Technology Institute (ATI) has been working on triboelectric nanogenerators (TENG), an energy harvesting technology capable of ‘scavenging’ energy from movements such as human motion, machine vibration, wind and vehicle movements to power small electronic components. 

TENG energy harvesting is based on a combination of electrostatic charging and electrostatic induction, providing high output, peak efficiency and low-cost solutions for small scale electronic devices. It’s thought such devices will be vital for the smart sensors needed to enable driverless cars to work safely, wearable electronics, health sensors in ‘smart hospitals’ and robotics in ‘smart factories.’ 

The ATI will be partnered on this development project with the Georgia Institute of Technology, QinetiQ, MAS Holdings, National Physical Laboratory, Soochow University and Jaguar Land Rover. 

Professor Ravi Silva, Director of the ATI and the principal investigator of the TENG project, said: “TENG technology is ideal to power the next generation of electronic devices due to its small footprint and capacity to integrate into systems we use every day. Here at the ATI, we are constantly looking to develop such advanced technologies leading towards our quest to realise worldwide “free energy”.

“TENGs are an ideal candidate to power the autonomous electronic systems for Internet of Things applications and wearable electronic devices. We believe this research grant will allow us to further the design of optimized energy harvesters.”

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