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Samsung unveils the NX300

Samsung Electronics South Africa, today announced the local launch of the NX300, the new flagship model in its NX series.

The NX300 raises the bar for compact system cameras (CSC), delivering combination of features, functionality and style. Samsung also announced that the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in 3D quality, will be available in the South African market as of June 2013.

Perfect shooting

Central to the NX300’s imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images boast sharp, life-like colours and are crisp and clear. The wide ISO range (ISO100-25600) further improves performance, letting users capture balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous shooting mode ensure you never miss a moment.

The Samsung’s unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed, and image quality. The DRIMe IV engine enables better colour reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when combined with Samsung’s new 45mm 2D/3D lens).

The NX300’s 84mm (3.31‚”) AMOLED screen makes capturing and reviewing your images easier, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier to take high and low angle shots, letting you capture your world from any angle you choose.

Easy usability and stylish retro design

The compact NX300 makes it simple to achieve pro-like with minimal technical knowledge or time spent adjusting parameters. Using the camera’s Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation. The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series’ unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

Instant sharing through enhanced Wi-Fi connectivity

The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share photos instantly and securely between their camera and smartphone (or tablet). To connect a smartphone to the camera, users need to download the Samsung SMART CAMERA App, which is available for both Android and iOS devices. The NX300 will detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare: which automatically sends high-quality photos to your smart phone for safe keeping, and Mobile Link allows users to select and transfer images or albums from the camera directly to a smartphone. The SMART CAMERA App also features a Remote Viewfinder function for the NX300.

Samsung 45mm 2D/3D lens

The Samsung 45mm 2D/3D lens(sold separately) is the world’s first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.

The NX300 will be available through all leading retailers at a recommended retail price ranging from R8 999.00 R12 000.00.


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