Samsung scores with Chelsea app

Samsung has announced the official Chelsea FC app for Android/bada devices, which will offer users real-time information and content from matches across the Barclays Premier League, The FA Cup, Carling Cup and UEFA Champions League.

Samsung Electronics, a sponsor of Chelsea Football Club, has introduced the Android/bada version of the Official Chelsea FC Application. The announcement comes at a fortuitous moment, as the football world still absorbs the shock 1-0 victory in the UEFA Champions League semi-final first leg by unfancied Chelsea over Barcelona – described by commentators before the match as the “best Barcelona team ever””.

Samsung has launched the highly anticipated application to ensure fans get to enjoy a richer football experience through their smartphones. The application was developed as part of Samsung’s long-standing relationship with Chelsea Football Club.

The free application can be downloaded in 122 countries via www.samsungapps.com.

The Official Chelsea FC Application will provide a better mobile experience in receiving real-time information and content from matches across the Barclays Premier League, The FA Cup, Carling Cup and UEFA Champions League.

Key features include:

· Daily video content

· Live match Рtext commentary, team line-ups, stats, plus scores from live matches

· Fixtures Рwith the ability to allow you to add the fixtures directly to your calendar

· Results and League table

· Player profiles

· Club info and history

· My Chelsea Рmakes navigation simple, you can have all your favourite app content in one area

· Wallpapers and Charts

In addition, fans that pay for a Chelsea TV subscription will get additional access exclusively to match highlights, live audio match commentary and premium clips.

Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics said: ‚We are very pleased to offer this Official Chelsea FC Application to football fans. This initiative is meaningful in that the sponsor and the club work together to bring the fans closer to the sport. Leveraging its smart technologies, Samsung will continue to contribute to enriching fans’ experience and passion, which is the consistent focus of our football sponsorship.‚

Jerry Newman Head of Digital Marketing and CRM, Chelsea Football Club said: ‚Chelsea FC and Samsung continue to set the benchmark in sports sponsorship. Developing platforms to allow closer engagement with Chelsea fans all over the world is at the forefront of our strategy and we are delighted that Samsung share the same vision.‚

Concludes Deon Liebenberg, MD of Samsung South Africa: ‚At Samsung, we are aware of the fact that there are many avid football fans that follow this football league in South Africa, and what better way to be right in the action with this app! We are once again diversifying the content we bring to the local market.‚

For more information, please visit www.samsungapps.com and the Samsung Apps Facebook page http://www.facebook.com/SamsungApps.

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