It is no secret that Internet penetration is increasing, it is also no secret that phishing attacks are on the increase. But, will users ever be safe when browsing the Internet? Kaspersky Labs believes this can be achieved.
With an estimated figure of over 2 billion Internet users globally, it is evident that Internet penetration is certainly increasing. Yet, considering the fact that 780 signatures for new malicious programs that target sensitive financial information are added to Kaspersky Lab’s antivirus database on a daily basis, it is also obvious that surfing the Internet is not safe. Yet it can be, according to Kaspersky Lab.
‚Today PCs no longer have a monopoly on storing personal information. A significant amount of very sensitive data is now also kept on smartphones and tablets and of course, more recently, in the cloud. The personal data on a smartphone can be of the most valuable type ‚ that is sought after most by cybercriminals. In fact, any connected smart device is continually exposed to new, sophisticated threats daily, especially as more and more people use these devices to engage on virtualised web sites such as social media sites. However, for many people, installing appropriate security is an afterthought, which can leave devices dangerously vulnerable and exposed,‚ says Alexander Erofeev, Head of Strategic Marketing and Brand Communication at Kaspersky Lab.
According to statistics released by GSMA, by 2020, there will be an estimated 24 billion connected devices ‚ a huge jump from the figure of 9 billion in 2011. Continues Erofeev: ‚More connected devices means more opportunity for cybercriminals to exploit these devices, especially as we continue to use them to conduct various online activities and considering their ability to sync information for our convenience. However, Internet users want to be able to grab bargains online, keep in constant contact with their friends via social networking sites and update their Twitter feeds using all their various owned devices with the comfort of knowing that they are not at serious risk doing so. This is possible with a universal Security, such as Kaspersky ONE, which enables users to protect all their Internet-capable devices at once – whether it’s a Windows PC or a Mac, surfing on the go from a smartphone or using a tablet in the evenings on the couch, Kaspersky ONE provides the perfect all round protection.‚
With Kaspersky ONE Universal Security, users only have to think about security once. It protects PCs, Macs, smartphones and Android tablets easily with a simple, one-license solution. Award-winning Kaspersky Lab technologies work behind-the-scenes to deliver real-time protection from new and emerging malware and cybercrime. No matter which devices are used to bank, shop, surf, or chat online, the user is safe.
The installation and activation of Kaspersky ONE Universal Security is easy, with just one universal activation code. As a one-stop solution, there is no need to upgrade the subscription for each device-specific application. Local users can select a five license option and can choose the combination of devices to be secured by the product. The ‚five-device’ Kaspersky ONE Universal Security license would protect, for example: a home desktop, two laptops and two smartphones: or two tablets, two smartphones and a Mac: or two laptops, two smartphones and one tablet.
‚Just mix and match to suit your personal needs regarding the devices you own, and start enjoying a more safe Internet experience across your connected devices. It is that simple!‚ concludes Erofeev.
Kaspersky ONE Universal Security is compatible with devices running Windows or Mac OS X, Android, Symbian, Windows Mobile (6.5 and below) or BlackBerry smartphones and Android based tablets.
To learn more about Kaspersky ONE Universal Security, please visit: www.kaspersky.co.za
Telcos want one face
The investments that telecommunications service providers are making in reshaping their online properties into customer-centric portals reflects the growing maturity of self-service and Internet uptake in the industry, says KEVIN MELTZER of Consology.
Many telcos around the world are overhauling their websites to offer customers more holistic portals that give them a single point of entry into the organisation.
They are doing so because they recognise that service will be a key point of differentiation for their businesses in a market that is becoming increasingly competitive. They have also realised that they have a major opportunity to shift customers away from expensive contact centres towards low-cost electronic channels.
In the past, most telecommunications operators ran multiple sites across multiple domains and subdomains. These web-based properties were built around the way that telcos structured their own businesses rather than around the needs of the customer. But we are now seeing the leading operators take a more user-centric approach to the way that they design their web and mobile sites.
This coincides with a change in the industry from slicing customers into numerous segments and then serving them across a range of functional and product areas. For example, many operators split customers into prepaid and postpaid segments or voice and data users, distinctions that are becoming less meaningful in a world of technology convergence. They now want to present a single face to the customer rather than servicing the subscriber through silos.
These changes are starting to percolate through to operators’ customer service and sales strategies. Telcos are starting to pull together disparate products and services that once resided across multiple sites into customer service portals.
These sites put a wide range of information at the subscriber’s fingertips, he adds. Increasingly, for example, subscribers can log directly into their accounts from the operator’s homepage and then access a wealth of services and information. This marks an evolution from the fractured and inconsistent customer experience of the past.
Leading operators are even thinking about how their Self-Service platforms should be integrated with social media strategies to allow customers to pay their electronic bills or top up airtime with a single click from within a social network.
Whereas Self-Service portals on telco sites were once purely about account management functions, they increasingly offer far richer functionality. In addition to allowing subscribers to pay their bills and check their account information, they are also increasingly becoming the first stop for service and commerce.
Operators have started to recognise that splintering their e-commerce, service and account management functions simply makes no sense. Customers want to be able to do everything through one interface rather than needing to visit two or three Web sites, or eventually possibly needing to phone a call centre or visit a store for certain transactions.
Integrated and easy to use online customer service channels will be central for telco operators who want to be competitive in the markets of tomorrow. They form an advantage in an industry where it will be customer relationships rather than cost or service that drive loyalty and purchasing decisions.
Talk for less with MWEB Talk
Today, MWEB announced its consumer VoIP package called MWEB Talk, which allows users to make free network calls and get discounted rates made to landlines and mobile phones.
MWEB, today launched its new Voice over IP (VoIP) offering to South African consumers. The service, MWEB Talk, will offer users’ free on network calls to fellow MWEB Talk users’ and cheap calls to landline and mobile phone numbers. This follows the success and demand of the ISP’s existing VoIP products in recent months.
‚”We have seen a noticeable transformation in users’ Internet behaviour with consumers wanting services that complement their ADSL connectivity solution. We have seen phenomenal growth and by the end of the year will deliver over 100 million minutes on our VoIP platform,‚” says Carolyn Holgate, General Manager of MWEB Connect, the ISP’s Consumer and Small Office/ Home Office Division.
MWEB has made significant investments in its infrastructure and VoIP has been prioritised on its network to ensure performance and stability of the MWEB Talk service for both businesses and consumers.
‚”In addition to the high quality of the service, MWEB Talk is also simple to set-up and users’ should experience a significant reduction in their telephone bills. By implementing a VoIP service consumers and small businesses can cut their monthly telecommunication bills by up to 55% to landline and mobile numbers,‚” says Holgate.
With no subscription fee, existing MWEB customers can log into their MWEB account, register for the service and download the application for PC and Mac as well as mobile applications that turn an iPhone, Android, and Nokia smartphone into a VoIP phone. Customers will also be able to purchase a Desktop VoIP Handset for R99 which will be HD voice ready and will support multi-extensions.
‚”We believe that VoIP is the future of telephony in South Africa and we are extremely excited to see the consumer market shift into the VoIP space,‚” concludes Holgate.