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SA search went local in 2017

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The top searches on Google in South Africa shows deepening interest in local news and places, writes BRYAN TURNER.

South Africans are searching more locally now than in previous years, according to Google’s Year In Search analysis, which offers a snapshot of the most popular searches of the year.

It shows that, for 2017, the first seven of the Top 10 Trending Searched Personalities in this country were South African, and six out of the Top 10 Trending Search Terms were directly related to South Africa.

“This is really telling of the society, not just that more people are coming online, but also that South Africans are genuinely interested in South Africa and the surrounds,” says Mich Atagana, head of communications and public affairs for South Africa at Google.

Top personality searches at Google's SA search museum

Top personality searches at Google’s SA “search museum”

Dumi Masilela, an actor from the South African TV show Rhythm City, topped the list of searches after he was killed in an attempted hijacking in August this year. Atagana stressed that Google searches might be becoming more relevant due to more South Africans becoming connected and searching for answers to questions arising from daily situations.

“This year I thought it was very telling of South African society to see a question like ‘What is junk status?’.”

Google’s Year In Search launch event was designed as a museum of searches this year, with various sections split up into visual and interactive categories, auch as portraits of trending personalities, and recipe cards for trending recipes. In the recipe section, the number 1 Trending Searched Recipe was Oxtail, but holds a Top Trending result only in South Africa.

This year Google introduced Top Trending ‘Near Me’, which reveals how people search for places of interest closest to them, using location services within a phone or browser. Only three positions were held by restaurants or food outlets: KFC, Steers and Sushi. The topic winner here was healthcare services, which held four positions in the top 10: Pharmacy, Dentist, Gynaecologist and Doctor.

Atagana said that it was interesting to see that serious questions were brought up in the trending question section, with “What role can the private sector play in poverty alleviation?” sitting at 4th place. However, this may have related to it being a school assignment in the Western Cape. Burning topics like Hurricane Dineo and Bitcoin topped the list of questions.

op Near Me searches at Google's SA search museum

Top Near Me searches at Google’s SA “search museum”

There were some surprises about some personalities not making the top 10 list, such as Donald Trump and the Gupta Family.

“One of my biggest surprises was that there are no Gupta mentions on any of the lists.” said Atagana. “Trump didn’t make our people list either, when we thought he would.”

In the 2016 Year In Search results, Donald Trump ranked 4th in overall trending searches and the Gutpa family ranked 3rd in trending South African politicians and prominent figures.

Top recipe searches at Google's SA "search "museum

Top recipe searches at Google’s SA “search “museum

Top Trending Search Terms in South Africa

Near Me

1) Pharmacy near me
2) Dentist near me
3) KFC near me
4) Jobs hiring near me
5) Hardware store near me
6) Gynecologist near me
7) Printing shops near me
8) Steers near me
9) Sushi near me
10) Doctors near me

Personalities
1) Dumi Masilela
2) Joe Mafela
3) Joost van der Westhuizen
4) Zodwa Wabantu
5) Mandla Hlatshwayo
6) Lundi Tyamara
7) Simphiwe Ngema
8) Grace Mugabe
9) Hugh Hefner
10) Chester Bennington

Questions
1) What is dineo?
2) What is bitcoin?
3) Who won the money fight?
4) What role can the private sector play in poverty alleviation?
5) How to lose belly fat?
6) How old is Simphiwe Ngema?
7) What is happening in Zimbabwe?
8) How to make slime?
9) What is junk status?
10) How to manage xenophobia?

Recipes
1) Oxtail recipes
2) Sweet potato recipes
3) Beef stew recipes
4) Vegan recipes
5) Creamed spinach recipes
6) Halal recipes
7) Prawn recipes
8) Spaghetti recipes
9) Cauliflower recipes
10) Bread recipes

Searches
1) Dumi Masilela
2) Zimbabwe
3) Cyclone Dineo
4) Joe Mafela
5) Karabo Mokoena
6) Joost van der Westhuizen
7) Black Friday
8) Mayweather vs McGregor Fight
9) Fast and Furious 8
10) Hurricane Irma

TV Shows
1) 13 Reasons Why
2) Game of Thrones
3) Isibaya
4) Uzalo
5) Big Brother Naija
6) American Gods
7) Idols SA
8) Sex in the City
9) Big Little Lies
10) Riverdale

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Featured

Win a Poster Heater with Gadget and Takealot.com

This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.

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Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.

What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.

However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.

As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.

It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.

The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.

To enter the competition follow the steps below:

Competition entry details:

1. Follow @GadgetZA and @Takealot on Twitter. (We will ONLY be accepting entires via Twitter, so please don’t enter through the comments section of this article.)

2. Tell us on Twitter, via @GadgetZA, mentioning @Takealot in your posting, how many Watts the Poster Heater consumes.

cleardot.gif3. The competition closes on 31 July 2018.

4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.

5. The competition is only open to South African residents.

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Arts and Entertainment

Deezer to host Hotstix’s Mandela tribute playlist

Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.  

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Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.

The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela.  It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.  

“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time.  We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”

The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba.  It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka.  The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.

Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.

“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”

This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.

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