In the week that Samsung unveils the next generation of its market-leading Note phablet, another of its smart devices is turning heads. ARTHUR GOLDSTUCK gets up close and personal with the ultimate limited edition phone, the Galaxy S7 edge Injustice Edition.
The Samsung Galaxy S7 edge was always going to be 2016’s last word in smartphone style. A year before, the S6 edge had been the most dramatic departure from standard smartphone formats in years.
The S7 maintained the curved edges, while adding to the screen size, RAM and battery size. Going from a 5.1” to 5.5” display was almost less significant than going from 3GB to 4GB RAM and from a 2600 mAh to 3600 mAh battery. But it mattered in a world in which looks can kill market share. The S7 lorded it over the main competitor, the iPhone 6s Plus, with the latter’s 5.5” display in a flat and – dare we say it of Apple – “traditional” screen format.
As Apple prepares to rejoin the battle with an iPhone 7, set for release next month, Samsung has just raised the stakes. The release in South Africa last week of the Galaxy S7 edge Injustice Edition is not only a dramatic style statement, but also evidence that a smartphone truly can be a thing of beauty.
The unboxing experience is a rare example of a device’s industrial design being aligned with package design and the thematic concept behind the device. The square black box unravels like a mystery unfolding (see http://www.samsung.com/global/galaxy/events/injustice to see what emerges), revealing the main attraction: a deep black version of the S7 edge with gold inlays, a gold Batman logo carved into the back of the phone, and an adapted version of the phone’s interface with icons in deep gold on black backgrounds, a Batman-themed wallpaper set with several iconic images for different interfaces, and a cool Batman-inspired dialling interface.
The box includes a black Injustice edition of the Gear VR headset, along with Injustice game credits and Oculus VR content vouchers. This delightful package ostensibly celebrates the third anniversary of the Injustice: Gods Among Us mobile game, but is really a tribute to the Batman legend. In this sense, it is the Batman fan’s dream phone, but it is also arguably the most beautiful phone ever to go into general production.
“A lot of work has gone into this product and it has been carefully crafted and designed in terms of its size, colour and texture,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. “Ultimately, we hope more people will come to appreciate the Samsung and Galaxy brand through our fresh approach to a well-known product and via this special edition’s emotional appeal.”
One of the most striking aspects of the phone, its rich black body, turns out to have been carefully thought through not only as a design element, but also as a metaphor.
“Samsung aimed to find a unique black hue for the Injustice Edition,” according to an explanation provided by the manufacturer. “Black encompasses the whole body, including the metal frame, unlike the standard Black Onyx version of the S7 edge. This matt-finish black represents Batman’s suit. Gold, on the other hand, was applied on the logo, edge of the home button and rear camera to make these stand out. A number of image samples were examined for the Batman logo on the back, with consideration given to size and dimension.”
Even the special edition’s Gear VR and phone case that comes in the box were part of this metaphor:
“The phone case is a reinterpretation of Batman’s suit and an effort was made to visualise this in a metaphorical sense, rather than make it too obvious. We chose a material that is both comfortable to grip and durable, but that also maximises the matt texture. The case needed to combine great aesthetics and optimum protection.”
While the overall package and design makes a powerful impact, it is the finer touches that count. For example, the Apps icon, behind which users can find their non-Samsung apps, is a stylised version of the Batman mask, in gold against a grey background.
The one jarring experience comes when non-Samsung apps are brought onto the main screens: their colours clash violently with the gold, grey and black colour scheme that helps give the phone such style. There is a solution, however: when apps are grouped together into folders on the home screens, the folders themselves adopt the gold-and-black look, and don’t look out of place.
Normally, the practical and pragmatic approach would be to ditch the style imperative, and simply stick WhatsApp, Gmail and the like on the home screen in all their colour-clashing glory.
This is one phone, however, where most owners will sacrifice one-click convenience, and relegate their key apps to a folder or a secondary screen. Eventually, the aesthetic impact will diminish, but it is unlikely this handset will ever be treated like just another phone.
* Only 100 sets of the Galaxy S7 edge Injustice Edition package have been brought into South Africa, at a recommended retail price of R22 999 per unit.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.