Real-life comes to FIFA 09 with adidas Live Season

FIFA 09, one of the most realistic sports-themed video games yet produced, raises the bar even further with a new premium service, ‘adidas Live Season’, which updates player form week by week, so that player attributes mirror real-world performances. Announced a few weeks ago by Electronic Arts, it is now available to South African gamers.

Electronic Arts has announced that the new premium service for EA SPORTS FIFA 09, “adidas Live Season””, which dynamically updates player form in-game on a weekly basis so that player attributes mirror real-world performances, is now available to South African gamers.

FIFA 09 will now feel and play differently throughout the entire 2008-2009 season, matching the weekly rhythm of football. The new service will be available for Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division on the PLAYSTATION 3, the Xbox 360 and PCs.

FIFA 09 is now powered with dynamic real-world data and analytics, lifting the game to new levels of authenticity for football fans and gamers connected online. The adidas Live Season service is based on how real players performed in the most recent real-world matches. Gameplay will change dynamically as the performance of players and football teams in the real world experience the highs and lows during their campaigns.

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‚This is an ambitious and completely unique feature that has never been attempted before for football video games,‚ said Andrew Wilson, Vice President & Executive Producer for the franchise. ‚The game will feel and play differently each week. With adidas Live Season, if Ronaldinho has a great match on the weekend, you’ll feel the difference when you pick up the controller as his in-game attributes increase.‚

A global network of football scouts will monitor every player in the adidas Live Season leagues throughout the season to supply accurate and in-depth player and team data each week. Player attributes will be affected and player performance will change dynamically. The adidas Live Season service is downloaded into FIFA 09 each week and will run to the end of the 2008-2009 season. Gamers will have access to one league of their choice for a free* trial from the moment they activate it to the end of the 2008-2009 season.

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EA also announced it had secured an exclusive licensing agreement with the Spanish Liga BBVA and Adelante. The exclusive partnership with the Spanish La Liga grants EA SPORTS sole rights to include every Spanish La Liga club and enables the EA SPORTS FIFA franchise to deliver the most realistic and up-to-date game with current kits, squads and player likenesses.

“”La Liga is widely regarded as one of the most exciting league in the world and we’re delighted to have been able to secure this deal,”” said Romain Rossi, Marketing Director, EA SPORTS. “”The FIFA franchise has always delivered the most authentic game experience and this relationship will enable us to maintain the high standards fans have come to expect from EA SPORTS.””

FIFA 09 delivers platform specific experiences that takes advantage of the hardware specifications of each available platform— the PS3, Xbox 360, Wii, PC, PlayStation 2, Nintendo DS, and PSP (PlayStation Portable).

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