Pop-up stores can be found in nearly every mall. In addition to the fun-factor, these stores offer an opportunity to capture customer behavior patterns which can establish what works and what doesn’t, writes PATRICK MAPHOPHA of NetApp.
Enter any mall today and you are likely to come across the latest retail fad – the pop-up store. With the concept of ‘here today and gone tomorrow’ at its centre, this fresh, novel and creative concept has taken the world by storm. According a report by the Centre for Economics and Business Research entitled Britain’s Pop-Up Retail Economy Report, the pop-up retail sector generated over £2.3 billion in turnover over the past 12 months in the UK alone. Additionally the report showed that 44% of consumers have visited a pop-up shop in the last 12 months.
South Africa is no exception, as many international brands have opened their doors in the form of the pop-up store to test the unique market and gain brand exposure. For example, a well-known ice cream brand was one of the first to set up a pop-up shop in Johannesburg, offering customers the opportunity to experiment with flavours like crumbed chocolate cupcake, mint shortcake, chocolate brownie and frosted rose petals.
Pop-up stores are so much more than trivial creativity – they are also a science experiment
Despite its ‘fun’ factor, the pop-up store is far more than just a creative, novel idea – it is also an opportunity to capture vital customer behavioural and spending patterns through an integrated cloud point. That data can establish what works and what doesn’t, and determine whether a permanent store should be established in a particular market. In other words, a new company introducing their offering in an agile way via pop-up stores can experiment with consumer confidence. If enough growth or success materializes, the steps towards a permanent location may be taken.
According to the IDC’s Retail Insights Top Ten Predictions Report, no less than 40% of new retail applications purchased will be deployed in the cloud to speed and secure business objectives in 2017. In addition, according to the Big Data in Global Retail Market Report, which was commissioned by NOVONOUS, big data in the global retail market is expected to grow at a CAGR of 35%.
The cloud has the silver lining
A smart data solution is therefore integral to make the most of the pop-up opportunity by offering management, durability and analytics capabilities. Last year, Netapp announced new updates to its solutions portfolio for the Data Fabric, an abstraction layer to improve, control and simplify the movement of data in the hybrid cloud.
One option allows shop owners, for example to massively accelerate the movement of large data sets into Amazon Web Services (AWS) for data analysis. Once processed, the analysed data can be brought back on-premises if required. And just like the pop-up shop the service can be purchased on a ‘pay as you go’ basis which means it can be easily turned on and off as needed. Other options include the ability to use the same consistent data management both on-premises and in the public cloud – meaning that data can be controlled and accessed wherever it’s needed most. And finally, once data “cools”, meaning it is not accessed and analysed regularly any more, the same functionalities provide efficient backup to the cloud to help address compliance and data protection requirements.
In short, shop owners may leverage the benefits of the hybrid cloud and analytics applications as a service to determine aspects like buyer behaviour, identify market opportunities, adapt research and development, and manage data with business value holistically. Through the provision of these dedicated applications, store owners can even go so far as to connect the pop-up store experience in real time. For example, retailers could engage with buyers at the POS.
Taking the pop-up store to the next level
Once a foundational cloud portfolio has been established, the pop-up store can be transformed into a data collection machine. A global example that illustrates this was the recent campaign launched by a pet store in the US called Barkshop Live, which specialises in animal-antic toys. In order to test their products, they invited dog owners and their furry counterparts to test out their chewable offerings in person. Data was then collected around which toys were favoured via RFID-enabled vests that were fitted around the dogs. The data collected and stored through the cloud allowed the retailer to determine the bestselling products in order to increase turnover figures.
Pop-up stores are a great way to test the market before making a total investment commitment. As customer data increases towards the brontobyte, the time to control, manage, secure and move data across on-premises and public cloud resources has never been more prevalent. The evaluation of customer data could spell the evolution of the pop-up store towards a permanent feature – whether it’s through an online domain or a traditional bricks and mortar store.
- Patrick Maphopha, SE manager for Africa at NetApp.
Veeam passes $1bn, prepares for cloud’s ‘Act II’
The leader in cloud data management reveals how it will harness the next growth phase of the data revolution, writes ARTHUR GOLDSTUCK
Veeam Software, the quiet leader in backup solutions for cloud data management,has announced that it has passed $1-billion in revenues, and is preparing for the next phase of sustained growth in the sector.
Now, it is unveiling what it calls Act II, following five years of rapid growth through modernisation of the data centre. At the VeeamON 2019conferencein Miami this week, company co-founder Ratmir Timashev declared that the opportunities in this new era, focused on managing data for the hybrid cloud, would drive the next phase of growth.
“Veeam created the VMware backup market and has dominated it as the leader for the last decade,” said Timashev, who is also executive vice president for sales and marketing at the organisation. “This was Veeam’s Act I and I am delighted that we have surpassed the $1 billion mark; in 2013 I predicted we’d achieve this in less than six years.
“However, the market is now changing. Backup is still critical, but customers are now building hybrid clouds with AWS, Azure, IBM and Google, and they need more than just backup. To succeed in this changing environment, Veeam has had to adapt. Veeam, with its 60,000-plus channel and service provider partners and the broadest ecosystem of technology partners, including Cisco, HPE, NetApp, Nutanix and Pure Storage, is best positioned to dominate the new cloud data management in our Act II.”
Veeam has been the leading provider of backup, recovery and replication solutions for more than a decade, and is growing rapidly at a time when other players in the backup market are struggling to innovate on demand.
“Backup is not sexy and they made a pretty successful company out of something that others seem to be screwing up,” said Roy Illsley, Distinguished Analyst at Ovum, speaking in Miami after the VeeamOn conference. “Others have not invested much in new products and they don’t solve key challenges that most organisations want solved. Theyre resting on their laurels and are stuck in the physical world of backup instead of embracing the cloud.”
Illsley readily buys into the Veeam tagline. “It just works”.
“They are very good at marketing but are also a good engineering comany that does produce the goods. Their big strength, that it just works, is a reliable feature they have built into their product portfolio.”
Veeam said in statement from the event that, while it had initially focused on server virtualisation for VMware environments, in recent years it had expanded this core offering. It was now delivering integration with multiple hypervisors, physical servers and endpoints, along with public and software-as-a-service workloads, while partnering with leading cloud, storage, server, hyperconverged (HCI) and application vendors.
This week, it announced a new “with Veeam”program, which brings in enterprise storage and hyperconverged (HCI) vendors to provide customers with comprehensive secondary storage solutions that combine Veeam software with industry-leading infrastructure systems. Companies like ExaGrid and Nutanix have already announced partnerships.
Timashev said: “From day one, we have focused on partnerships to deliver customer value. Working with our storage and cloud partners, we are delivering choice, flexibility and value to customers of all sizes.”
‘Energy scavenging’ gets funding
As the drive towards a 5G future gathers momentum, the University of Surrey’s research into technology that could power countless internet enabled devices – including those needed for autonomous cars – has won over £1M from the Engineering and Physical Sciences Research Council (EPSRC) and industry partners.
Surrey’s Advanced Technology Institute (ATI) has been working on triboelectric nanogenerators (TENG), an energy harvesting technology capable of ‘scavenging’ energy from movements such as human motion, machine vibration, wind and vehicle movements to power small electronic components.
TENG energy harvesting is based on a combination of electrostatic charging and electrostatic induction, providing high output, peak efficiency and low-cost solutions for small scale electronic devices. It’s thought such devices will be vital for the smart sensors needed to enable driverless cars to work safely, wearable electronics, health sensors in ‘smart hospitals’ and robotics in ‘smart factories.’
The ATI will be partnered on this development project with the Georgia Institute of Technology, QinetiQ, MAS Holdings, National Physical Laboratory, Soochow University and Jaguar Land Rover.
Professor Ravi Silva, Director of the ATI and the principal investigator of the TENG project, said: “TENG technology is ideal to power the next generation of electronic devices due to its small footprint and capacity to integrate into systems we use every day. Here at the ATI, we are constantly looking to develop such advanced technologies leading towards our quest to realise worldwide “free energy”.
“TENGs are an ideal candidate to power the autonomous electronic systems for Internet of Things applications and wearable electronic devices. We believe this research grant will allow us to further the design of optimized energy harvesters.”