With so many devices, systems and services connected via the cloud, data now surrounds us and businesses are getting wise to the insights. However it needs the right people, using the right tools to unlock its full value, writes NIRAL PATEL, MD Oracle SA.
Many of the companies now racing to unlock the value of their data are undoubtedly being spurred on by the meteoric rise of disruptive brands whose business models are based almost entirely on the smart use of data. The brilliant minds behind these disruptive brands identified the power of data to deliver differentiation and improved services and experiences, even in industries once thought to be commoditised.
The amount of data available is going up all the time, driven by everything from smart phones and energy meters to connected cars, kitchen appliances and wearable devices. The rise of cloud computing has not only exponentially increased the amount of data in circulation, it has also given that data a far great currency by making it easier to collect, share, analyse and interpret.
With so many devices, systems and services connected via the cloud, data now surrounds us and businesses are getting wise to the insights and value they can derive from it, if they know what they are looking for and what role they want the data to perform. That is an important point. Data on its own is just the raw material. It needs the right people, using the right tools to unlock its full value.
But used smartly, this wealth of information has changed how organisations operate at a fundamental level. Data is driving breakthroughs, solving problems and inspiring change in business, conservation, entertainment, medicine, politics, science, technology. There is no business or service that cannot gain an edge by understanding more about the data it creates and the data it can acquire.
Take Telefonica. The Spanish telecoms operator has implemented an analytics programme to better understand the usage patterns of its television customers and draws on this insight to offer personalised recommendations for additional content and services. Telefonica has also monetised this in-depth view of customers by opening new revenue streams with content providers and media producers who also want to tailor their own content to the operator’s audience. The returns have been significant and today Telefonica commands 30% of Spain’s lucrative digital media and advertising market.
Businesses have turned to analytics to not only make money, but to protect money, using data to help identify fraud. Augmenting traditional methods of identifying fraud, which could be time consuming and labour intensive, with data-driven detection that draws on internal sources such as pattern recognition within claims data, to external sources such as social media, businesses can quickly and robustly interrogate claims, reducing both fraud and false-positives that could offend honest customers.
But every success story about how data is transforming businesses and experiences is a triumph not only of data, but of the people and machines who turn it into valuable insights. Data is powering innovation at the point where human ingenuity meets modern technology. It is the balance of these three forces that will distinguish the data-driven organizations shaping our world.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.
Sports streaming takes off
Live streaming of sports is coming of age as a mainstream method of viewing big games, as the latest FIFA World Cup figures from the UK show. Africa isn’t yet at the same level when it comes to the adoption of sports streaming, but usage is clearly moving in the right direction.
England’s World Cup quarter-final against Sweden was watched by just under 20 million viewers in the UK via BBC One. While this traditional broadcast audience was huge, it was streaming that broke records: the game was the BBC’s most popular online-viewed live programme ever, with 3.8 million views. In Africa, the absolute numbers are lower but the trend towards streaming major sports events on the continent is also well under way.
According to DStv, live streaming of sports dominates the usage figures for its live and recorded TV streaming app, DStv Now. The number of people using the app in June was five times higher than a year ago, with concurrent views peaking during major football and rugby games.
Since the start of the World Cup, average weekday usage of DStv Now is up 60%. The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game. The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.
The World Cup has also been a major reason for new users to download and try out the app. First-time app user volumes have tripled on Android and doubled on iOS since the start of the tournament.
“While we expected live sports streaming to take off, it’s also been pleasing to see that the app is really popular for watching shows on Catch Up,” says MultiChoice South Africa Chief Operating Officer Mark Rayner. “Interestingly, some of the most popular Catch Up shows are local, with Isibaya, Binnelanders, The Queen and The River all getting a significant number of views.”
With respect to app usage, the web and Android apps are the most popular way to watch DStv Now, with Android outpacing iOS by a factor of 2:1.
“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” says Rayner. “The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”
The DStv Now app is free to all 10 million DStv customers in Africa. The app streams DStv live channels as well as supplying an extended Catch Up library. Two separate streams can be watched on different devices simultaneously, and content can also be downloaded to smartphones and tablets. The content available on the app varies according to the DStv package subscribed to.