Opera announces its own ad-exchange service

Opera Software has announced that the Open Mobile Ad Exchange service, offering cloud-based advertising on feature phones and smartphones, is open for business.
The Open Mobile Ad Exchange makes the world’s largest mobile audience, 66.5 million Opera Mini users, available to advertisers, publishers, and wireless operators. With this launch, Opera opens the world of feature phones, where Opera Mini is the dominant browser, to mobile advertising.

With Opera’s Open Mobile Ad Exchange:
– Publishers maximize their revenue from apps and content by using easily-embedded JavaScript in their webpages.
– Advertisers gain unique and detailed visibility and control over advertising monetization via near-real-time reporting and analytics.
– Sophisticated campaign management, frequency control and targeting results in optimal return on investment for mobile campaigns.
– Advertisers, agencies, and ad networks reach a broad and diverse audience using Opera Mini or other browsers. The ads appear not in the browser interface, but as regular website advertising.

The Open Mobile Ad Exchange is easy to implement, giving publishers and developers unparalleled tools to manage and optimize their revenue. Publishers and developers also benefit from a new marketplace that brings together a broad community of advertisers, ad agencies and ad networks. Publishers are be free to decide how, when and where advertising will appear in their content.

“We have spent the last ten years building a mobile browser that delivers a great user experience,” said Lars Boilesen, CEO, Opera Software. “Today marks a new chapter in our company, helping publishers, developers and mobile operators drive their mobile revenues by reaching out to and engaging a savvy global audience. Whether you want to monetize a free site or application or raise the visibility of your existing content, the Open Mobile Ad Exchange gives you a single point of access and control.”
For more details visit http://www.opera.com/openmobileadexchange